NGM Inc., a company based in Kobe’s Higashinada Ward, has announced the establishment of a new gaming party known as “VRIGHTZ.” With the slogan “Brighter than anyone,” VRIGHTZ aims to revitalize the eSports landscape in the Kobe-Kansai region by operating a professional gaming team and hosting a range of eSports events and competitions.

What is a Gaming Party?

The term “gaming party” refers to a community gathered around the joy of games and eSports. Functioning not just as a competitive team, VRIGHTZ will actively engage in hosting various scales of eSports events, tournaments, and streaming activities. Their official website provides more details: VRIGHTZ Official Website.

VRIGHTZ: A Name with a Vision

The name “VRIGHTZ” reflects the team’s mission to let each member shine brighter than the rest, illuminating the path for their fans. The name fuses “Bright” with “V,” which stands for victory, and is completed by “Z” to signify their unabating quest for excellence.

Each member in VRIGHTZ is committed to showcasing top-tier performance in competitions and bringing joy to everyone involved in their activities. For the latest updates, follow VRIGHTZ on official X account.

Aesthetics and Branding

VRIGHTZ’s brand is presented through bold, robust fonts symbolizing perpetual upward growth. The logo is designed to be simple yet memorable, resonating with audiences worldwide. The brand’s core color, blue, embodies the intense passion and courage to overcome fear and tension, much like a flame that burns hotter and bluer under high temperatures. The theme aligns with the vibrancy and challenges faced by the young generation active in the eSports scene.

Featured Members and Competitions

VRIGHTZ has already gathered a roster of skilled players and content creators. In the Street Fighter 6 division, the ambitious young duo “Shuji” and “Wabi Ichi,” alongside seasoned player-coach “Vanao,” aim for excellence starting with major competitions like “EVO JAPAN.” Meanwhile, in the eFootball™ division, “Masach,” who boasts a history of semifinal appearances and national titles, is aiming to reach the top once again.

In addition, VRIGHTZ includes streamers such as “Masakichi” (X) and casters like “Janne” (X) and “Pakuman” (X), who contribute to their wide-ranging activities.

Partnership with Sumitomo Rubber Industries

In conjunction with its launch, VRIGHTZ proudly announces a sponsorship agreement with Sumitomo Rubber Industries, the parent company of the globally recognized “Dunlop” brand. This partnership will allow VRIGHTZ’s players to enhance their performances and maintain optimal physical conditions with products from Dunlop’s eSports brand “GAMING MUSCLE.” These products, which include various supportive gear such as “GAMING MUSCLE Arm Supporters” and other body posture-focused equipment, aim to assist eSports athletes physically. More about these innovative products can be found at Dunlop Sports eSports and on their official X account.

NGM Inc.: A Pillar in eSports Management

Founded on July 30, 2019, NGM Inc. has emerged as a comprehensive management company specializing in all aspects of eSports. It organizes diverse tournaments such as the e-motorsport event “AUTOBACS JEGT,” operates the eSports facility “eSPARKLe KOBE,” and provides specialized equipment rental services and solutions.

Reflections and Future Prospects

The launch of VRIGHTZ marks a significant step in energizing the eSports scene in Kobe and beyond. By cultivating a vibrant community and hosting various eSports activities, VRIGHTZ aspires to bring happiness to all its participants and elevate their competitive spirit worldwide. With the backing of Dunlop’s groundbreaking products, VRIGHTZ is poised for accelerated growth, potentially setting a new benchmark for eSports organizations in Japan.

In summary, VRIGHTZ’s inception is not just a local endeavor but a beacon of ambition and unity that may well push the limits of eSports in Japan and inspire players globally.

Source: PR TIMES