Introduction: A New Era for VLivers

ENILIS, a subsidiary of Brave group, has recently announced the merger of HareVare and brossom, as well as the launch of the innovative ENILIS VLiver Project. The project aims to establish three new VLiver labels: brossom, SYNTHE, and LELOMO, opening its doors to aspiring VLivers with audition entries beginning today. This significant move is designed to support aspiring virtual talents with opportunities for VTuber debuts and special support based on streaming achievements. You can find more details on the official website and the audition page.

Strategic Integration of VLiver Labels

ENILIS, renowned for its robust virtual talent management, has seamlessly integrated six existing VLiver labels, forming a cohesive project aimed at scaling up virtual entertainment. The legacy labels—HareVare, Libon, Viollet, flill, cilq, and lx—are set to cease their individual operations, with their talents transitioning into the new framework. This shift leverages ENILIS’s vast experience in VLiver and VTuber management, fostering specialized pathways for individuals aiming at various levels of professional gaming and streaming.

Meet the New VLiver Labels

Brossom: The Pinnacle of Virtual Expression

brossom stands as the premier label, curating top-tier talents from other sub-labels. It offers enhanced support for VTuber debuts and advancement to higher stages of virtual entertainment. This platform targets those with a strong existing presence, funneling resources into those poised for significant growth and platform-wide influence.

SYNTHE: Growing Amidst Light

With a name meaning “photosynthesis,” SYNTHE caters primarily to male VLivers. This environment aims to nurture cross-collaboration and mutual development between talents, fostering an ecosystem where individuals can grow by influencing one another. As a unique male-focused label, SYNTHE offers a distinct path within the virtual entertainment landscape.

LELOMO: Seize the Moment

LELOMO embodies the spirit of spontaneity with its theme “Let’s get lost in the moment.” Designed for female talents, it encourages a lively connection with fans, emphasizing personal growth and creative platform use to enhance fan engagement. This label prioritizes creating memorable moments and fostering authentic relationships between creators and their audiences.

Comprehensive Support Systems

For those joining ENILIS’s innovative framework, several support mechanisms are in place to ensure success and satisfaction:

• Illustrations: High-quality character illustrations funded by ENILIS.
• Pre-debut Support: Meticulous preparation with detailed schedules and personalized manuals.
• Management: Dedicated managers provide online support, addressing concerns and queries.
• Social Media Outreach: Official label accounts amplify and promote VLiver activities.
• VTuber Opportunities: brossom candidates have access to exclusive VTuber project selections every three months, alongside special remuneration schemes.

Audition Process and Criteria

ENILIS sets a welcoming stage for newcomers and experienced streamers alike. The auditions are open to anyone aged 18 and over, with 50+ hours of initial streaming over 30 days, followed by monthly commitments. Importantly, prior experience is not required, inviting fresh talents into this expanding field. Successful applicants will go through a series of evaluations, from document screening to online interviews, culminating in contract agreements post-discussion of conditions.

Conclusion and Future Prospects

ENILIS is reiterating its mission of “more freedom in entertainment,” embodying an expansionist ethos that enriches the cultural landscape of Japan’s digital storytelling. By merging revered labels and creating new pathways for virtual talents, the ENILIS VLiver Project aims to engrain itself as an industry leader comparable to Japan’s globally renowned manga and anime markets.

Personal Insight

This initiative by ENILIS reflects a broader commitment to diversifying the digital entertainment space, granting creators enhanced autonomy and resources. As the VLiver and VTuber markets continue to evolve, projects like these signify crucial steps toward cultivating more robust and supportive environments for virtual talents worldwide.

Source: PR TIMES