From Tuesday, August 12, the city of Musashino in Tokyo has begun sharing health information using VTubers to engage younger generations. This initiative addresses the challenge of effectively communicating municipal information to young people by providing an approachable entry point into health topics through familiar and appealing content.

Background and Purpose

Many people in their late teens and early twenties have limited knowledge about health and little personal experience with illness, making firsthand, relatable communication important. While younger generations generally have fewer health concerns and lower interest in health, it is essential to establish good eating and exercise habits early, as well as to encourage participation in screenings such as cancer checks.

There are also issues commonly seen during adolescence, such as mental health challenges, excessive dieting, and drug misuse including overdosing. It is important for the city’s health information to address these concerns effectively.

Implementation Details

The VTuber-based outreach will be conducted via the city’s official video channel, Musashino City Video Channel. Planned topics include mental health, drug abuse prevention, medical checkups, cancer screenings, vaccinations, exercise, dietary habits, and infectious disease prevention.

Contact Information

Inquiries regarding this project can be directed to the following departments:

• Health and Welfare Department – Health Division, Administration Section
  Tel: 0422-51-7004
• General Policy Department – Secretary and Public Relations Division, PR Section
  Tel: 0422-60-1804
  Email: SEC-KOUHOU@city.musashino.lg.jp

Outlook and Expectations

This innovative approach, using VTubers familiar to young audiences, is expected to more effectively deliver health information that traditional methods often fail to reach. Moving forward, the city aims to enhance content based on viewer feedback, continuing to create opportunities for younger generations to develop greater interest in their own health.

Source: PR TIMES