WACTOR’s New Challenge

For the first time as a VTuber agency, WACTOR Co., Ltd. has decided to air a television commercial for the online lottery ‘FAPON‘. This initiative is part of the company’s promotional activities for their online capsule surprise service, “FAPON”, and plans for influencer collaborations are also in the works.

The Appeal and Features of FAPON

FAPON is an online lottery service that can be easily enjoyed anytime from a smartphone or PC, allowing users to obtain exclusive goods without any losses. In the future, original products featuring collaborations with popular VTubers, influencers, and various IPs are set to be released.

Collaboration Audition on SHOWROOM

WACTOR will hold its first collaboration audition with the live-streaming platform SHOWROOM. Those who rank highly in this audition will receive rights to sell FAPON in collaboration as well as the opportunity to feature in outdoor advertisements at major stations, along with a chance to appear in a television commercial by meeting certain conditions.

Pursuing Global Expansion

Since its establishment in 2018, WACTOR has been focusing on global marketing. When entering the Chinese market, the company partnered with the major Chinese platform “bilibili” and achieved success. Moving forward, activities aimed at international expansion are planned, with FAPON being a key part of this strategy.

Outlook for the VTuber Market

The airing of this television commercial represents a glimpse into WACTOR’s creative capabilities and marketing strategies, potentially opening the door to new advertising methods for VTuber agencies. It will be interesting to see how WACTOR’s online lottery ‘FAPON’ is received in the market and how it will grow in the future.

Thoughts and Future Prospects

The decision to air the ‘FAPON’ television commercial can be seen as a new example of advertising methods within the VTuber industry. If WACTOR’s challenge succeeds and is supported by more fans, it is expected to contribute to the overall development of the VTuber industry. The continued pursuit of new markets will surely be a driving force in leading the entertainment industry forward.

Source: PR TIMES