The Challenges of VTuber Marketing Addressed by “VMate”

In recent years, influencer marketing has gained attention, particularly the collaboration with VTubers. VTubers leverage their character traits and interactive communication skills to create a new form of promotion that bridges the gap with fans. However, one of the challenges in VTuber marketing is the “visualization of effectiveness.” To tackle this issue, SPADE Inc. has pre-released a new platform, “VMate,” that matches companies with VTubers.

Three Features Offered by “VMate”

One of the standout features of “VMate” is its selection process and effectiveness analysis functionality. First, it adopts a model where specific VTubers apply for corporate promotion projects, minimizing mismatches with highly motivated VTubers. Furthermore, it allows for cross-comparison of view counts and subscriber numbers on platforms like YouTube, thus supporting appropriate VTuber selection.

Next, “VMate” enables a flexible reward structure based on the overall budget, rather than a fixed compensation model. By hiring a diverse range of VTubers, it allows for the most effective casting within the budget, facilitating strategic promotions.

Additionally, after the release of PR videos, it automatically generates multifaceted analysis reports that include basic metrics like view counts and engagement rates, as well as emotional analysis of the audience. This enables a quantitative evaluation of campaign outcomes, which can be utilized for future marketing strategies.

Background and Objectives

VTubers are able to easily gain a sense of familiarity and trust from the public, influencing purchasing behavior. However, companies have often relied on vague criteria when selecting VTubers, leading to persistent challenges. In response to the voices of companies facing such issues, “VMate” was developed with the aim of becoming a guiding tool for marketing professionals.

Impressions and Future Outlook

“VMate” represents a groundbreaking presence in the realm of VTuber marketing. By elevating perspectives while allowing for data-backed strategies, it promises to be a valuable tool for many companies. Even after its official release, the addition of various features and the expansion of VTuber registrations are anticipated, contributing to the establishment of a healthy marketing ecosystem.

Source: PR TIMES