On August 22, 2025, Chiba Television Broadcasting Corporation (Chiba TV) and Universe Production Inc. announced the launch of the “Chiba TV Official Local VTuber Audition”. This project is part of an initiative to promote the charm of Chiba Prefecture nationwide, and will be carried out under a business partnership between Chiba TV and Universe Production.

Universe Production’s Track Record

Universe Production is a B2B VTuber production company specializing in regional collaborations. Their portfolio includes official VTuber projects such as Sakuya Konohana, endorsed by Shizuoka Shimbun and Shizuoka Broadcasting, and Fenika Hinami, endorsed by MRT Miyazaki Broadcasting. By partnering with local media outlets across Japan, the company has consistently delivered entertainment projects that spotlight regional culture and identity.

Character Design by Popular Illustrator “Satou Pote”

The character design for the Chiba local VTuber will be created by popular illustrator and active VTuber Satou Pote. Known for her colorful and cute art style, she brings both creativity and firsthand experience as a virtual talent. Fans can follow her work on her X account and YouTube channel.

Audition Process

The audition will begin with a document screening, followed by two rounds of interviews before finalists are selected. Candidates who pass the initial screening will be notified of interview schedules, and all participants will be informed of their results. Further details can be found on the official entry page.

Expected Impact and Future Outlook

The birth of an official Chiba TV VTuber is expected to play a key role in showcasing the prefecture’s appeal across Japan. This initiative not only promotes local culture but also has the potential to foster collaborations with local businesses, appearances at events, and even projects that bridge virtual and real communities. Ultimately, it may contribute to revitalizing the regional economy. Looking ahead, collaboration among local VTubers nationwide could elevate regional promotion to a national scale, further enhancing Japan’s attractiveness as a tourism destination.

Source: PR TIMES