From November 7 to 9, 2025, a charity event titled ‘Earth Clean‘ featuring over 50 VTubers will be held. This event, organized by Mai Takeda, operated by FOX trot Creative, and in collaboration with the NPO Project Santa, aims to bring smiles to children battling illness.

Purpose and Background of the Event

This charity event is themed around supporting children through VTubers and music, conceived as part of a project focused on social contribution. It began with the question posed by organizer Mai Takeshizuku: “What kind of social contribution can VTubers make?” and was realized in support of the NPO Project Santa’s “Gachagacha Project.”

For instance, the ‘Gachagacha Project’ aims to help children undergoing treatment find positivity by enjoying Gachagacha machines. This initiative is promoted by NPO Project Santa, and the proceeds from the event will be donated to support its operations.

Event Content and Program

The event will take place over four days, featuring online streams on YouTube and a live event in Osaka. You can find more details on the official website.

• Day 1: Online
• A singing relay featuring 13 participants and a participatory social media project using the hashtag “#ConnectingHearts”
• Day 2: Online
• A singing relay involving 25 participants to convey thoughts and feelings through music
• Day 3: Live Stage Uniting Through Music in Osaka
• A live performance by six VTubers including Mai Takeshizuku, along with charity merchandise sales
• Day 4: Details Under Review
• Information to be updated as it is currently under adjustment

Participation and Merchandise

Advance tickets are required for the live event on Day 3 (purchase page). Merchandise such as charity rice and original VTuber T-shirts will be sold, with a portion of the proceeds being donated to Project Santa.

Reflections and Future Prospects

This innovative form of charity utilizing the power of VTubers is expected to connect many people through music and video, serving as a bridge to bring smiles to children fighting illness. This initiative is likely to become a new model of social contribution for many.

Source: PR TIMES