Secrets to Success in the Rapidly Growing VTuber Market

As the VTuber market continues to grow rapidly, uyet Inc. will hold a webinar titled “【Must-see for Corporate Representatives】A Comprehensive Guide to Planning and Developing Sellable VTuber Collaboration Products!” on November 27 (Thursday) at 7 PM, aimed at businesses. The webinar will detail the key points that differentiate successful product development utilizing VTubers from those that fail.

Defining the Line Between Success and Failure in Collaboration Products

While the number of collaboration products featuring VTubers is increasing, many projects cannot be deemed successful. uyet points out that whether a project ends as “merely PR” or evolves into a co-creation involving VTubers and their fans is what separates success from failure. The webinar will delve into the relationship between VTubers and fans, introducing methods of co-creation marketing.

What Participants Will Gain from the Webinar

Participants will learn how to build a relationship between VTubers and products that encourages fans to engage in “supportive consumption,” as well as specific approaches to making VTubers the “first passionate fans” of their products. Additionally, the session will share mechanisms that promote ongoing and proactive promotion, along with insights gained from both successful and failed case studies. This is particularly valuable information for retail and manufacturing representatives, as well as companies exploring new marketing techniques. Interested individuals can register through this link.

About the Presenter

The webinar will feature Kouki Kanai, the representative producer of uyet Inc. Mr. Kanai has experience in launching the VTuber business at ANYCOLOR, handling numerous corporate projects, and is currently engaged in new business development and promotion through VTubers. He also has a wide range of achievements, including activities at ABEMA and “CreatorZine,” as well as collaborative projects with JA Zen-Noh and Asahi Shinbun.

Impressions and Outlook

The growth of the VTuber market suggests new marketing possibilities for businesses. The know-how presented in uyet’s webinar proposes new approaches to product development utilizing VTubers and provides a roadmap to success. Looking ahead, we anticipate that products and services utilizing VTubers will continue to evolve, showcasing their creative potential across diverse markets.

Source: PR TIMES