What is SCOP?

GLOE Inc. and its group company, Stream Tech Research Inc., have announced the official version of their marketing solution utilizing live streaming, called SCOP. SCOP is an innovative marketing method that integrates live streaming performed by streamers with fan marketing, influencer marketing, and advertising elements. This service visualizes brand enthusiasm and spreads empathy, providing a natural and engaging advertising experience as streamers actively support the products themselves.

Impact and Use Cases of SCOP

Companies using SCOP have reported a 3.6 times increase in brand searches after their campaigns, drawing attention to its effectiveness. One notable example of implementation is the promotion of “Soup DELI®” in the eSports project led by Ajinomoto Co., Inc.. Through streaming, streamers conveyed the appeal of the product to their viewers, establishing a natural empathy for the brand and creating new customer touchpoints.

Additionally, GMO Pepabo Inc. adopted SCOP for their awareness enhancement strategies for Lollipop! for Gamers, generating substantial engagement through active streaming and natural service introductions by streamers. As a result, increases in brand search volume and website visits have been confirmed, enhancing brand recognition and understanding.

Enhanced Features and Future Potential

SCOP leverages interactive communication through live streaming, equipping advertisers with features that allow direct interaction. This system, which fosters strong engagement between streamers and viewers, is expected to deliver significant results across various stages of marketing funnels.

The introduction of SCOP has enabled companies to access more organic and effective advertising methods. Marketing that capitalizes on the enthusiasm of streamers has already produced numerous successful case studies, and future expansion is anticipated. It can be said that such advanced solutions are painting a brighter future for deeper connections between brands and consumers.

Source: PR TIMES