Innovative Partnership between Senil JAPAN and VTuber Agency VALTRA

A new breeze is blowing through the VTuber industry. Senil JAPAN has officially announced a partnership with the VTuber agency “VALTRA” regarding the fan advertising system, Oshi-Kōkoku®. This collaboration allows VALTRA-affiliated VTubers to receive Oshi-Kōkoku® advertisements, creating an environment where fans can more confidently participate in support activities.

“Oshi-Kōkoku®” refers to advertisements that fans submit to celebrate the birthdays and special anniversaries of their favorite personalities. Originating in South Korea, it emerged around 2016 and began to gain popularity in Japan in 2018. This culture, which now includes not only VTubers but also idols, artists, actors, and esports players, has established itself as a means for fans to express their feelings in visible ways.

Details of the Partnership and Future Developments

This partnership clarifies the regulations for using official materials, ensuring a solid support system that allows fans to safely promote Oshi-Kōkoku®. Additionally, the system can accommodate applications from advertising agencies. For detailed regulations and official materials, please check here.

Senil JAPAN will work together with VALTRA to connect fans with their favorites (VALTRA-affiliated VTubers). This is expected to further expand the possibilities of support culture within the VTuber industry.

Oshi-Kōkoku® Submission Process

For advertising submissions through Senil JAPAN, planning consultations are held via official LINE, including pre-payment of advertising fees, submission of designs, content review, and the exhibition of advertisements. It is recommended to apply for advertisement display 1.5 to 2 months before the desired display date.

Future Outlook and Impressions

With the partnership between VALTRA and Senil JAPAN, Oshi-Kōkoku® has become even more accessible for VTuber fans. The passion of fans will resonate with their favorites, providing strong encouragement for VTubers as they take on new challenges. I am very excited to see how this culture evolves in the future and what impact it will have on the entire industry.

Source: PR TIMES