The Innovative Sponsorship System Launched by SDPI Inc.

SDPI Inc. has initiated a sponsorship program for individuals and companies through its operated virtual talent production, “Nanahapi“. In recent years, VTubers have gained tremendous influence, especially among Generation Z, and their popularity has significantly impacted the economy. This program has garnered attention as a new promotional strategy that leverages the unique personalities of its twelve affiliated talents without relying on traditional advertising.

Broad Approach to Generation Z

With the powerful advertising services provided by VTubers, “Nanahapi” enables utilization across various industries, including entertainment. It particularly offers high promotional effectiveness aimed at the generation familiar with internet culture, ranging from teenagers to those in their thirties, making it suitable for corporate PR characters, ambassadors, and local public relations representatives.

Rapidly Growing Market and Diverse Promotional Methods

The domestic VTuber market is expected to reach approximately 80 billion yen in the fiscal year 2023, with a projected global average annual growth rate of 35% in the coming years. Nanahapi continues to expand the activities of virtual talents through various initiatives, such as hosting collaborative cafes and design competitions with apparel brands.

Fan Enthusiasm and Cost-effectiveness

The talents affiliated with “Nanahapi” boast a large number of enthusiastic fans, which translates into high cost-effectiveness. By utilizing the sponsorship program, companies can engage in PR developments centered around their own brands and intellectual properties.

Impressions and Future Prospects

The sponsorship program offered by “Nanahapi” proposes a new form of promotion using VTubers. If this initiative proves successful, it is expected to lead to the development of new business models in the virtual space and further invigorate the overall market. By maximizing the potential of VTubers, it could create positive ripple effects not only in the entertainment industry but also across various other sectors.

Source: PR TIMES