Curio Inc. Announces New Service

Curio Inc. has launched a new crowdfunding-style support advertisement service called “#Oshi Ad.” This service allows fans to pool small amounts of money to display ads supporting idols, characters, and more. Ads can be placed starting from just 500 yen, creating a new platform where many people can participate in supporting their “oshi” (favorite) entertainers.

What is a Support Advertisement?

Support advertisements involve fans collaborating to raise funds for placing ads in public spaces to celebrate their favorite’s birthdays, anniversaries, or concerts. “#Oshi Ad” aims to provide an opportunity for more fans to easily realize this culture, which is rapidly spreading in Japan.

Features and Usage of “#Oshi Ad”

“#Oshi Ad” allows fans to start a project as “organizers,” while others can participate as “contributors.” Its major appeal is that you can support with as little as 500 yen, making it easily accessible for many fans. Once the project reaches its funding goal, Curio supports up to the point of ad placement.

How Organizers Can Use It

1. Register easily with an email address.
2. Create a support advertisement project for your “oshi” and set a fundraising goal.
3. Share the project on social media to gather support.

How Contributors Can Use It

1. Find projects you want to support on the site.
2. Decide on the amount to support and join the project.
3. Check the project’s progress on its page.

The First Projects Are Also Underway

Projects celebrating K-POP idols and popular VTubers’ birthdays are already underway, supported by many fans. More diverse projects are planned to start in the future.

A New Form of “Oshikatsu”

With this service, traditional financial burdens and procedural complexities are reduced, making “Oshikatsu” more accessible. Support advertisements on “#Oshi Ad” are expected to strengthen bonds among fans and form new communities.

Thoughts and Outlook

“#Oshi Ad” can be evaluated as an effective means to tangibly shape fan passion. It embodies community warmth and holds potential to further diversify fan culture. Through this service, it is expected that more “Oshikatsu” activities will flourish, promoting cultural exchange.
Source: PR TIMES