ColorSing Inc. has announced that its singing-focused live streaming app “ColorSing” will hold the monthly singing contest “#TheOnePhrase” regularly. In the last round, there were an impressive 3,283 challengers and 11,536 voters, resulting in a total of 1.16 million votes cast.

November’s Song Challenge: “IRIS OUT”

The challenge song for November’s “#TheOnePhrase” is “IRIS OUT” by Kenshi Yonezu. Challengers can submit their voice recordings of the song’s chorus using the ColorSing app (download here) by November 20. Voting will take place between November 21 and 23, and all users who have downloaded the app can participate in the voting process.

Uniqueness and Benefits of the Contest

The distinctive feature of “#TheOnePhrase” is that it anonymizes the challengers’ names and images, allowing the focus to remain on their singing quality. This approach has gained support as it purely evaluates the quality of the singing. Furthermore, the top five contestants will receive exclusive comments directly from Vocaloid producer Nem, offering an exceptional perk. These comments will also be featured in YouTube Shorts, providing a platform for online visibility.

A New Opportunity for Aspiring Singers

Additionally, challengers who rank within the top 200 and are not “L Singers” will be exempt from the first round of screening to become an L Singer. The L Singer program is part of ColorSing’s initiative to support those looking to thrive as singers, representing a significant opportunity for promotion and monetization (details on the screening system).

ColorSing’s Vision for the Future

With the support of JOYSOUND and DeNA, ColorSing is providing a unique platform that encourages and assesses users’ singing abilities. Going forward, the company aims to continue its efforts under the vision of “enhancing the quality of life for music lovers” to create services that resonate with even more users.

Reflections and Prospects

The contest format, focusing on individual singing voices, offers a simple yet effective platform that maximizes the appeal of participants’ voices. We hope that such initiatives will broaden the scope of music and pave the way for amateurs to transition into professional artists. We look forward to discovering more talent in the future.

Source: PR TIMES