On Saturday, January 10, 2026, a new VTuber agency called EtileProduction (Etipro) will officially launch. The project is run by BlueOrbit Inc., headquartered in Shibuya, Tokyo, and led by CEO Ryo Wada. To mark its debut, the agency’s three talents will hold their first livestreams on YouTube, where their character visuals will also be revealed for the first time. Anticipation is already rising as fans look forward to seeing what kind of entertainment these new members will bring to the VTuber scene.

Member Overview

Urara Maina

Urara Maina (X) is a 16-year-old VTuber standing 142 cm tall. Her birthday is June 29, and her YouTube channel will host her debut stream starting at 8:00 PM. Her character design is illustrated by Haruyuki.

Mitsuno Shito

Mitsuno Shito (X) is set to debut on January 10 (Sat) at 8:30 PM on her YouTube channel. Fans are eager to see how her personality and unique charm will come through on stream.

Hoshizuka Zeno

Hoshizuka Zeno (X) has an unusual backstory: formerly a navigator, he has now taken to the virtual seas as a VTuber. He stands 168 cm tall, his birthday is August 6, and his character design is created by Kaoming. His debut stream will begin at 9:00 PM on his YouTube channel.

Group Philosophy and Support System

The name “Etile” carries the ideas of “freedom” and “ambition.” EtileProduction aims to create a platform where each member’s individuality and goals are respected, allowing them to spread their wings and pursue their potential as VTubers. The agency plans to stay on top of the latest trends and technology while providing a strong support system for its talents.

Future Plans and Expectations

Following their debuts on January 10, each member will begin posting daily Shorts on their respective YouTube channels. New updates will continue to be shared through the agency’s official X account. Fans are eager to see what kind of fresh momentum this new agency will bring to the VTuber industry.

As these new talents take their first steps, the way fans and viewers engage with their unfolding stories will be something to watch. EtileProduction and its members have the potential to introduce new forms of entertainment and further expand the possibilities of the VTuber world.

As for my impression, the founding of EtileProduction feels like a promising addition to the VTuber scene—one that could foster a space where diverse personalities can thrive. I look forward to seeing how each member grows and what new styles of entertainment they create.

Source: PR TIMES