Responding to the Rapid Growth of the Live Streaming Market

The support advertising service for fans, #Oshi-Ad, operated by Curio Inc., has released a new My Page feature for VTubers and live streamers. This service is provided free of charge to all streamers, regardless of whether they are individuals or belong to an agency. Meanwhile, the market for VTubers and live streaming is expanding rapidly, and creating support advertising guidelines and responding to inquiries from fans are becoming significant burdens for individual streamers. Against this backdrop, “#Oshi-Ad” developed this feature to provide a better support advertising experience for both fans and streamers.

Features of the My Page

1. Official Profile Display
2. Streamers can register and publish their official profiles, and fans can perform “Favorite Registration” from that page to collect the latest information continuously.
3. Event Registration
4. By registering event information such as birthdays, anniversary celebrations, and live events, fans can be informed in advance and plan their support advertising effectively.
5. Display of Support Advertising Achievements
6. The achievements of support advertisements sent by fans are displayed on the My Page, preserving the trajectory of their activities as precious memories.

New Features Available for Free

This feature is provided free of charge to everyone working as live streamers and VTubers. Registration is available from this link.

What is “#Oshi-Ad”?

“#Oshi-Ad” is a crowdfunding-type service for fans who have a favorite in various genres such as VTubers, idols, and artists. It makes support advertising, which was previously thought to be done only by a few dedicated fans, more accessible and enjoyable, allowing participation from just 500 yen per share. For more details, please visit the service’s official website.

Comments and Outlook

With the new features of “#Oshi-Ad,” support advertising will likely feel more familiar and easier for individual streamers and fans. As the market for VTubers and live streaming continues to diversify and expand, there is great anticipation for how this service will evolve and transform the nature of support.
Source: PR TIMES