Kizuna AI, a virtual talent, has been appointed as the promotional model for “＋diana,” a sneaker brand from the shoe and bag brand “DIANA.” This new challenge following her return is attracting attention.

Collaboration between Kizuna AI and DIANA

In Kizuna AI’s new song “KAMACHO,” sneakers from “＋diana” are used and exclusive visuals will be displayed at DIANA stores and on social media. These sneakers, sold as “VOLUME SOLE SNEAKEARS,” feature an 8cm sole height with stable comfort. They are available in a variety of colors including white, black, and ecru and can be purchased at the official online shop.

Novelty Campaign and Limited Deployment

To commemorate this promotion, customers who purchase over 10,000 yen (including tax) will receive an exclusive novelty acrylic stand and clear file. Additionally, a special campaign offering both novelties is underway with purchases over 20,000 yen. This special event is conducted at DIANA stores nationwide and is available at major urban centers like Parco and Lumine in Tokyo.

Furthermore, a 3D model of the sneakers worn by Kizuna AI is available for free for a limited time on the creators’ market BOOTH and can be used on the social VR platform “VRChat.”

Impressions and Outlook

The resumption of Kizuna AI’s activities has been a long-awaited moment for many fans. Her challenge of bridging virtual and real worlds is expected to bring a new breeze to the fashion and entertainment industries. We can’t take our eyes off how the collaboration between DIANA and her will unfold in the future.

Source: PR TIMES