Expressing the World of Japan with Original Kimono Labels

Nihon Chokuhan Co., Ltd. will launch the second collaboration project with the 2.5-dimensional VTuber idol group “Amudolce“, beginning sales of the sake “Daiginjo Amu no Sake” from March 13. This limited edition sake, realized in collaboration with Nara Kasugayama Sake Brewery, features an original label depicting characters in kimono. Two versions are available, each priced at 7,700 yen (including tax).

New Initiatives by Nihon Chokuhan

Nihon Chokuhan Co., Ltd. has continued to evolve from comprehensive mail-order retail to focus on “Entertainment, Global, and Digital Transformation (DX).” This project aims to merge contemporary content, VTuber culture, with the traditional Japanese culture of sake as part of their efforts. The previous collaboration garnered significant attention with activities like opening a dedicated shop, releasing limited edition traditional costume goods, and launching live commerce streaming.

Details of “Daiginjo Amu no Sake”

• Product Name: Sake “Daiginjo Amu no Sake”
• Variants: Hatena / Hirazaka Mei Version
• Specifications: Original kimono label + Handcrafted Acrylic Keychain Included
• Price: Each 7,700 yen (including tax)
• Sales Start: March 13, 2026 (Friday) 23:00
• Sales Location: “Amudolce Limited Edition Goods Shop” within the Nihon Chokuhan online store
• Distribution Source: Amudolce Channel

Creating New Connections Between Fans and VTubers

Through co-creation with Amudolce, Nihon Chokuhan aims to create new customer touchpoints. This project, which connects VTuber fans with longtime mail-order clients, constitutes a brilliant collaboration leveraging the strengths of both parties. Amudolce, debuting just in 2024, has gained popularity, surpassing 20,000 subscribers on its YouTube channel.

Impressions and Outlook

The launch of “Daiginjo Amu no Sake” demonstrates Nihon Chokuhan’s innovativeness while challenging the potential of VTuber culture. The collaboration between traditional Japanese culture and digital content carries the possibility of offering unprecedented customer experiences. The success of this new endeavor promises to expand future possibilities in entertainment and retail.

Source: PR TIMES