Introduction to SNOW PRODUCTION

SNOW PRODUCTION, a newly established VTuber agency by the Tokyo-based company Snow Co., Ltd., has announced the launch of its first “New Talent Auditions.” With a focus on providing a supportive environment tailored for aspiring VTubers, the agency promises rewards, video production support, and career planning. The initiative aims to nurture talented individuals who exhibit unique personalities and potential within the VTuber realm.

Empowering Aspiring VTubers

SNOW PRODUCTION is committed to offering extensive support to its talents, which includes providing necessary illustrations, material for broadcasts, consulting, promotion, and even creating highlight videos. This comprehensive package is designed to ensure that VTubers thrive and succeed in their careers. The agency also plans to diversify its media presence by branching into esports, comics, and anime.

Upcoming Debuts

In 2024, two new talents are set to debut under the SNOW PRODUCTION banner, signaling an expansion in their content and outreach. These debut performances are expected to underscore the agency’s commitment to producing engaging and diverse VTuber content.

Audition Overview and Expectations

Prospective talents are required to submit a self-introduction either via audio clip or video for the first round of selection. While experience and potential are significant factors, the most crucial aspects are enthusiasm and initiative. Candidates need to be at least 18 years old, but those under 18 can apply with special considerations.

The ideal candidate should have:
– Streaming experience (though newcomers can be considered).
– A commitment to stream for 50-80 hours monthly or at least 3-5 days weekly.
– Necessary streaming equipment, with options for borrowing discussed if equipment is unavailable.
– The ability to actively engage in streaming activities for at least 12 months post-debut.
– Skills for regular SNS updates.
– Availability for frequent communication.
– Capacity to handle long gaming or streaming sessions, with ranked matches encouraged.
– A receptive attitude to feedback and guidance.

Application Process

Applicants must complete an application form by 11:59 PM on May 11, 2025, through SNOW PRODUCTION’s official website. The selection process includes multiple rounds of web interviews, culminating in trial streaming sessions. Successful candidates will then be formally associated with the agency.

Insight from SNOW PRODUCTION’s Management

The manager of SNOW PRODUCTION, who brings a wealth of experience from previously working in streaming agencies, has emphasized the importance of being an active ally for talents. They noted the shortcomings in past agency experiences, where managerial support was minimal, often leading to talent dissatisfaction and departure. The ambition is to actively support talents by utilizing their unique traits and finding strategies for growth, even handling resource and cost-intensive tasks like illustration production.

Testimonials from Current VTubers

Current members of the agency, such as Shion Aozora and Arame Nekoumi, have shared positive experiences about their association with the agency. Shion Aozora described how daily interactions with managers have become a source of motivation, while Arame Nekoumi highlighted the abundance of support available, inviting aspiring talents to join and realize their ambitions with SNOW.

Conclusion and Future Outlook

SNOW PRODUCTION’s launch of the VTuber auditions marks an exciting development in the digital content creation space. By offering a well-rounded support system and nurturing environment, the company positions itself as a promising platform for burgeoning VTuber careers. With the debut of new talents and strategic expansion into various media, SNOW PRODUCTION is poised to contribute significantly to the VTuber industry, fostering creativity and innovation.

By embracing a talent-centric approach and ensuring comprehensive support, SNOW PRODUCTION establishes itself as a transformative player in the VTuber scene. The agency’s actions underscore the increasing recognition and importance of virtual talents in contemporary entertainment.

Source: PR TIMES