Tokyo-based Nudge Inc., a venture founded by serial entrepreneur Takashi Okita, has unveiled an innovative credit card concept that’s altering the dynamics of fan engagement and entertainment. In collaboration with popular VTuber “Hano Amakawa,” Nudge has launched the world’s first credit card that allows users to take screenshots during a YouTube Live broadcast and then convert those images into a unique credit card design. This groundbreaking event took place on May 1, 2025, during Hano Amakawa’s birthday livestream.

The Revolutionary Concept of Custom Credit Cards

Nudge’s new offering allows fans to capture their favorite moments from a live stream using their smartphones and turn these screenshots into one-of-a-kind credit cards. Fans have enthusiastically embraced the concept, with comments flooding in such as, “Can my screenshot really become a credit card? That’s amazing!” and “I’m going to create the cutest design possible!” This unique way of connecting fans with their favorite VTubers is set to elevate “oshi” (a Japanese term referring to one’s favorite idol or performer) activities to a new level.

Moreover, every purchase made with this card contributes financially to Hano Amakawa, adding another layer of engagement by supporting her through everyday transactions.

Behind the Launch

The “My Hano Card” initiative is the second rollout utilizing Nudge’s “Custom Creca” feature. This concept supports Nudge’s core mission of bridging the gap between entertainment and finance by allowing fans to carry a personalized memento of their cherished experiences. Since launching, Nudge has offered over 200 card designs and partnered with more than 150 collaborators to convert fan support into meaningful actions.

In preparation for the launch event, a special 3D performance by Hano Amakawa was broadcasted. The live show featured songs like “Electric Angel” and “Cupid” in a dreamlike setting, captivating viewers with Hano’s angelic theme and various poses. Fans were encouraged to capture screenshots at opportune moments to create their personalized “My Hano Card,” receiving their custom card about five days after the event.

How It Works

To create their personalized cards, users could simply capture a screenshot during the live event when Hano appeared alone in the frame. They would then upload the image through the Nudge Card app, utilizing its design editor to adjust the size and angle before proceeding to card issuance. It’s noteworthy that only screenshots of Hano alone were eligible, ensuring fans crafted a truly personalized memento.

The demand and excitement were palpable, with fans expressing their joy and anticipation: “It’s so hard to choose just one! They’re all so cute!” and “Can’t wait to capture the ultimate kawaii shot!”

The Importance of the Nudge Card

The Nudge Card is not just about aesthetics; it represents a novel financial tool that resonates with younger generations, particularly Gen Z. By incorporating a “payback” mechanism where a portion of the transaction proceeds benefits the cardholder’s chosen “oshi,” users are encouraged to integrate their financial activities with personal passions, whether at a cafe, convenience store, or through online shopping.

Insights into Hano Amakawa and Nudge Inc.

Hano Amakawa captivates audiences with her gentle voice and unique universe, offering viewers a soothing escape through her gaming and chat live streams. Her broadcasts serve as a comforting respite for fans, establishing her as a beloved figure in the VTuber community. Check out her official YouTube channel for a deeper dive into her world.

Nudge Inc. is a unique startup committed to revolutionizing financial experiences under the banner of “Creating the future of financial experiences through individual actions.” Nudge continues to push boundaries that traditional banks avoid, focusing on social impact through partnerships and technological innovation. For more about this ambitious company, visit their official website.

Reflection and Future Perspectives

Nudge’s innovative approach has successfully merged entertainment and finance, offering fans a deeply personal way to engage with their favorite performers. The potential for such customizable and interactive financial tools is vast, promising new avenues for fan engagement and personal expression. This innovation marks a progressive step into the future of fan-creator relationships, spotlighting how technology can deepen connections in unprecedented ways.

Source: PR TIMES