Mirrativ, a pioneering live streaming platform based in Tokyo known for having the largest number of smartphone game streamers in Japan, has announced its participation as a Silver Sponsor at the GAME FUTURE SUMMIT 2025. This major business conference, organized by Game Eight Co., Ltd. and MOTTO Co., Ltd., is set to take place on June 4, 2025, at the Bellesalle Shibuya Garden. The summit is one of the largest industry-specific events, attracting key players from all corners of the gaming industry.

A Shift in Marketing Dynamics: Mirrativ’s New Strategy

Mirrativ’s CEO, Shunichi Akagawa, will deliver a keynote presentation highlighting the company’s new business strategies involving VTubers, YouTube and Twitch streamers. These personalities, known as Key Opinion Leaders (KOLs), wield significant influence in the gaming world, shaping trends and preferences among gamers.

The gaming industry’s marketing landscape is rapidly evolving from traditional mass promotions to strategies that harness individual influence. Mirrativ, leveraging its considerable foothold as a specialized live streaming platform, seeks to address marketing challenges faced by game-related businesses by maximizing the reach and impact of KOL marketing.

A Pioneering Live Platform: Mirrativ’s Growth and Vision

Mirrativ has transformed the game streaming experience by enabling anyone with a smartphone to broadcast their gaming sessions effortlessly, replicating the nostalgic environment of friends gathering around a TV to watch someone play. The platform’s user-friendly approach has attracted over five million streamers, establishing it as Japan’s largest mobile game streaming platform. Notably, approximately 30% of active users are also creators, cultivating a highly interactive and reciprocal community.

More details on Mirrativ’s services can be explored through their iOS and Android applications.

Akagawa’s Journey: DeNA to Mirrativ

Shunichi Akagawa, a visionary leader, embarked on this entrepreneurial journey after joining DeNA in 2006. His impressive career at DeNA, marked by overseeing numerous projects including Yahoo! Mobage and international ventures, laid the groundwork for the establishment of Mirrativ in 2018. His vision of creating a space where people connect through shared passions has propelled Mirrativ into a leading position in the industry.

What to Expect at GAME FUTURE SUMMIT 2025

This year’s GAME FUTURE SUMMIT, expected to expand beyond the inaugural event that drew over 1,000 attendees, will feature even more sessions and sponsorship booths. Attendees from game publishers, developers, service vendors, advertising agencies, and media outlets will gather to discuss the latest industry trends and share strategic insights.

A notable highlight of the summit will be the after-party held on the basement floor of the Bellesalle Shibuya Garden’s Garden Tower, offering a perfect networking opportunity for attendees. Participants can register for free, though space may be limited to a lottery selection process due to anticipated high interest.

Reflections and Future Outlook

Mirrativ’s decision to expand its collaboration with VTubers and streamers represents a forward-thinking approach in the gaming industry’s marketing landscape. By leveraging personal influence, Mirrativ is poised to navigate and shape new marketing paradigms that align with contemporary consumer behaviors. Akagawa’s presentation at the summit promises to offer insightful perspectives into these developments, underscoring Mirrativ’s commitment to innovation.

Looking ahead, Mirrativ aims to continue pushing the boundaries of game marketing, harnessing the power of individual influence to engage and captivate audiences worldwide.

Source: PR TIMES