Japan’s largest live streaming app “17LIVE (Ichinana)“, operated by 17LIVE Inc., has announced a new initiative called ‘Ichinana Challenge.’ This project aims to explore new possibilities in live streaming by allowing streamers and listeners to enjoy experiences together. The ‘Ichinana Challenge’ offers exciting experiences different from the traditional ranking format, including streaming contests and application-based real events.

Engaging Challenges in “Exciting Challenges”

A highlight of the ‘Ichinana Challenge’ is the “Exciting Challenges,” where streamers conduct unique streams based on a theme. Currently, under the horror theme, many streamers are exploring their areas of expertise, such as horror makeup, horror-themed gourmet, and ghost stories. On June 9, 2025, comedians Akami Nova and Takeshi Yoshida of “Nanafushigi” plan to host a horror-focused stream. These new initiatives are expected to create new avenues for communication between streamers and listeners.

“Challenge 100” Gathers Streamers

“Challenge 100” offers real events designed to enhance a sense of unity among a large number of streamers. In the first installment, a chorus event themed around the legendary song “Believe” was held, where many streamers showcased an impressive performance under the guidance of professional voice trainers. The second installment, themed “Parapara,” is scheduled for June 28, 2025, and is anticipated as a dance event riding the Heisei revival boom.

Launch of the Official Website and Character

The official website for the ‘Ichinana Challenge,’ official X, and official streaming account have been launched to boost this project. The mysterious character “Koitsu-kun” will also make an appearance, and there is much anticipation for its role in future streams and events.

Impressions and Prospects

The ‘Ichinana Challenge’ has generated much excitement and anticipation as a project that pioneers new possibilities in live streaming. The initiatives designed for streamers and listeners to participate and enjoy together with a sense of unity are presenting a new form of communication. These efforts are expected to enrich live streaming culture even further.

Source: PR TIMES