Supporting the Future of VTubers and Streamers

Mirrativ Inc. announced a new business strategy titled “All for Streamers” on May 26, 2025. This strategy aims to support all streamers, including VTubers, active on platforms such as YouTube, Twitch, and TikTok. Mirrativ plans to leverage the support expertise it has developed through the operation of Mirrativ to extend its reach across various platforms moving forward.

Evolution Through New Collaborations

As part of its business strategy, Mirrativ has entered into a capital and business alliance with CastCode Co., the developer of the streaming enhancement tool CastCraft, and EyeBlade Co., the operator of the VTuber casting platform V-Cas. This partnership positions the Mirrativ Group to offer new solutions for streamers. For example, “CastCraft” enables streamers to enhance viewer interaction, effectively improving the audience experience.

The Evolution and Vision of Mirrativ

To date, Mirrativ has been a leading platform in Japan, enabling anyone to start streaming with a single smartphone. Beyond 2025, Mirrativ intends to create a support system that caters to all types of streamers. Their slogan is “All for Streamers,” aiming to create stories between streamers and fans and deepen their connections.

Reflections and Future Outlook

Mirrativ’s new “All for Streamers” strategy is expected to be a robust support system for streamers. As streamer activities increase, establishing a support system that transcends platform boundaries offers the potential to deliver new value. Their proactive stance on M&A and capital alliances also demonstrates the company’s flexibility and evolution. The future developments of the Mirrativ Group are eagerly anticipated.

Source: PR TIMES