Agency “MDL” Launches and Hosts New Creator Discovery Event

Any style Co., Ltd. (Headquarters: Minato-ku, Tokyo, CEO: Yukito Hagiwara), an entertainment business company, has launched a new TikTok LIVE agency called “MDL (my dear. LIVE)“. This initiative seeks to explore the potential of virtual talents and influencers within the rapidly growing global live streaming market. To commemorate the establishment of MDL, a collaboration with Keio Corporation has been announced, resulting in the event “MDL LIVE STATION presented by KEIO”. The event aims to discover and nurture new creators.

Key Features and Support System of MDL

MDL provides comprehensive support to creators active on TikTok LIVE. This support includes immediate access to TikTok LIVE, assistance with corporate projects, and the creation of original merchandise. Additionally, creators will have the opportunity to engage closely with fans through the fan communication app “my dear.”, thus maximizing their talent and enhancing profitability.

Details of “MDL LIVE STATION presented by KEIO”

The event “MDL LIVE STATION presented by KEIO” is part of Keio Corporation’s employee-driven open innovation program “My turn“. Participant applications are open until June 3, 2025, and the event will be held from June 6 to 12. Participants will have the opportunity to leverage Keio Corporation’s assets, with top performers earning perks such as promotional videos shown at major stations along the Keio line. More detailed information and entry requirements can be found here.

Reflections and Future Prospects

This initiative by any style not only provides a new stage for creators to showcase their talents but also expands the potential for new forms of engagement with fans. We anticipate the rise of new star creators from Japan in the fast-growing live streaming market. Through ongoing activities with MDL, creative collaborations and new business opportunities are expected to continue to emerge.

Source: PR TIMES