GMO Internet Group’s GMO Pepabo, Inc. (President: Kentaro Sato) will launch a new promotional support service for companies and municipalities under the ‘Alive Project by GMO Pepabo’ to support video and live streaming starting June 10, 2025. This initiative aims to provide an optimal promotional environment for both streamers and viewers.

New Horizons for ‘Alive Project by GMO Pepabo’

The ‘Alive Project by GMO Pepabo’ will offer flexible promotional plans tailored to the needs of businesses and municipalities. This will actively support the creative activities of streamers and help deliver information to a larger audience. By utilizing services within the project, such as Alive Studio by GMO Pepabo and Streamer Magazine by GMO Pepabo, the project will engage in the production of original materials and the development of effects that interact with streaming comments.

Advanced Promotional Support

Live streaming is a rapidly growing market and serves as a key platform for promotion. However, the current situation relies heavily on a small number of streamers with large followings. The ‘Alive Project by GMO Pepabo’ aims to create an environment where more streamers can participate by developing original streaming materials and effects, thereby assisting companies in reaching a diverse audience. This is expected to enhance brand awareness and attract new customers.

Eliminating Complexity and Measurable Effects

The project seeks to eliminate the complexities of contracting with streamers and agencies, aiming for promotions that are easy to measure in terms of effectiveness. A representative example is the use of original materials created by the VTuber content creation team “Usaneko Memory.” Additionally, by introducing a function that displays effects when a product is purchased, the project will promote product purchases through e-commerce.

Feedback and Prospects

GMO Pepabo’s initiative marks a significant step in strengthening the relationship between companies and streamers. As promotional environments become more structured, companies can reach diverse audiences, and streamers can expand their creative range. This activity is expected to offer new business opportunities for many companies and further energize the streaming market. Future developments are highly anticipated.

Source: PR TIMES