Tokyo-based Mirative Inc. has announced its participation in North America’s notable event, OffKai Expo 2025. At this event, Mirative will showcase a demo of their support tool, “CastCraft,” targeting the North American market for the first time. This tool, designed to enhance the streaming experience for VTubers and streamers, represents the next generation of support technology.

Introducing the Charm of “CastCraft” to the North American Market

“CastCraft” is already utilized by many streamers and is compatible with major broadcasting software such as OBS, Streamlabs Desktop, and XSplit. It allows for easy implementation of viewer management, comment reading, and interactive effects during live streams, thereby deepening connections with audiences. This is expected to enable streamers to deliver more enjoyable content and work towards monetization.

North America’s VTuber Culture and Mirative’s Vision

“OffKai Expo” is a North American real-time event specializing in VTubers and virtual culture. Last year’s event attracted over 3,000 participants from more than 30 countries, showcasing its popularity. Mirative’s participation is seen as a prime opportunity to strengthen ties with VTuber fans and creators in the North American market. Mirative’s new business concept, “All for Streamers,” aims to provide value to broadcasters not only within Japan but also on global platforms such as YouTube, TikTok, and Twitch.

Overview of Mirative and “Mirrativ”

Mirative operates “Mirrativ,” a platform where games can be streamed easily with just a smartphone. Already used by over 5 million broadcasters, it fosters a highly interactive community, making active engagement within the platform its key attraction. For more information, please visit the official Mirrativ website.

Reflections and Future Outlook

Mirative’s participation in “OffKai Expo 2025” is not just a foothold into the North American market, but an important step in expanding new possibilities for streamers. The extent to which this move will expand interactions through VTuber culture and real events is highly anticipated. We look forward to how Mirative will further its global expansion in the coming future.

Source: PR TIMES