According to the “Coconala Trend Report by Category ①: Vtuber Edition,” announced by Coconala Inc.【Downloadhttps://coconala.co.jp】, the market for Vtuber-related services is rapidly expanding. Compared to five years ago, the transaction volume of Vtuber-related deals on Coconala has reached approximately 4.2 times. This surge is attributed to the increased demand for digital self-expression during the pandemic and the growing use of Vtubers in corporate promotional activities.

Increased Use of Vtubers and Diversification of Transactions

Vtubers are video streamers utilizing 2D and 3D avatars, widely used not only by individuals but also by companies and public institutions. On Coconala, it’s possible to request a comprehensive range of services from Vtuber character design, modeling, video production, to advertising management. The number of transactions and purchasing users increased by about 2.1 times between 2020 and 2025, with transaction volumes achieving approximately 4.2 times growth.

On the Coconala platform, comprehensive production services are particularly popular. Users can entrust everything from character design to video production to professionals, enabling even first-time users to smoothly produce Vtubers. This convenience of service is well received by many individuals and companies.

Coconala’s Potential Seen Through Use Cases

An example of TOPPAN Holdings Inc. utilizing Coconala to swiftly produce a 3D avatar demonstrates that Coconala’s services align with the speed required. By experiencing new promotional methods using Vtubers, TOPPAN evaluated that creative production can be rapid and flexible.

In another example, the use of Vtubers in online classes by educational institutions addressed the issue of teachers showing their faces, while achieving production within budget. Utilizing Coconala’s services reveals that high-quality content can be easily produced.

Market Outlook and Future Expectations

The Vtuber market is expected to continue expanding, reaching a market scale of 126 billion yen by FY2025. Coconala’s services, which cater to diverse needs, will likely be utilized by even more individuals, companies, and public organizations. The development of the Vtuber industry serves as an indicator of how companies and individuals will utilize digital technology.

Thoughts and Outlook

The Vtuber-related services provided by Coconala are highly attractive as they allow for easy creation of sophisticated digital content without specialized knowledge. This contributes to the diversification of self-expression and the efforts of companies exploring new marketing methods. As technology evolves, it is anticipated that even more diverse services will emerge in the future.

Source: PR TIMES