“`html

Promotion of Growth in the VTuber Business Focused on Japan and South Korea

Brave Group Co., Ltd. has announced its merger with one of South Korea’s largest VTuber productions, StelLive. This strategic partnership will establish “Brave Group Korea Inc.” in South Korea, accelerating the development of the VTuber business centered in both Japan and South Korea.

Background and Purpose of the Merger

Brave Group operates its VTuber business under the slogan “Adventure of Japan to the World.” In September 2024, it plans to announce ” Brave Global Capital” to create an ecosystem that maximizes the potential and profitability of IP globally. Meanwhile, South Korea’s VTuber market ranks third in size, after Japan and the United States, and continues to experience robust growth. The expertise in cultivating fan communities from K-POP culture is expected to drive significant success in the VTuber market through strategic utilization.

StelLive’s Rapid Growth and Its Relationship with Brave Group

StelLive, led by streamer “GANGZI” (YouTube channel here), has achieved remarkable growth since its establishment in April 2023, shortly after it became a corporation. Currently, it represents nine talents, and their popularity is soaring. Until now, Brave Group has provided technological support such as 3D content production, but with this merger, they aim to strengthen production systems further and promote a multifaceted business approach, including merchandising (MD) support.

Future Outlook and Thoughts

The collaboration between StelLive and Brave Group is expected to evolve into a large-scale project that reaches out from South Korea to the world. This merger will create new value based on existing knowledge and technical expertise, establishing a global growth axis founded in both Japan and South Korea. Attention is focused on the specific developments to come.

Source: PR TIMES
“`