The large-scale virtual music festival ” Virtual Music Award 2025 SUMMER “(commonly known as VMA) hosted by Virtual Avex Inc. is finally set to begin tomorrow, July 25, 2025. This event marks the significant 10th edition and will feature a total of five performances over the first three days, showcasing the highest number of artists ever gathered.

The Largest Lineup of Artists Yet

“VMA” is an event themed around “V music” created by VTubers and V singers, consistently presenting new music culture each time. This edition boasts a wide-ranging lineup, from renowned artists leading the scene to up-and-coming talents selected by fan votes. The teaser movie is available on the official YouTube channel of Virtual Music Award 2025 SUMMER. Tickets are currently on sale at Z-aN.

Fan Voices Shape the Stage

The standout feature of this event is that fan voices have contributed to shaping part of the stage. Based on fan feedback collected through the X hashtag campaign “#DeliverToVMA,” performers and songs have been selected. As a result, the VR music unit “YSS” has also been confirmed to perform.

Creating a Unique Worldview

To enhance the unique worldview of VMA, commemorative items such as “special microphones” and “crowns” will be introduced. Additionally, AWA Inc.’s subscription music streaming service “AWA” has released a special playlist featuring original songs from the performing artists.

Reflections and Prospects

The “Virtual Music Award 2025 SUMMER” is an event that showcases new possibilities for V music, offering innovative music experiences through digital means. With fan participation influencing stage creation, there are high expectations for the evolving future of the virtual music scene, emphasizing interactive communication. There is hope that such initiatives will continue to evolve and set a new standard for virtual entertainment.

Source: PR TIMES