First Attempt at a VTuber Agency in Akihabara

On August 4, 2025, WACTOR Inc., a VTuber agency that has been gaining attention, unveiled its first outdoor advertisement for the online lottery “FAPON” inside Akihabara Station. Founded in 2018, WACTOR has accumulated an impressive 2 million followers and 60 million views, and this promotion further solidifies its presence in the industry. The highlight of the advertisement includes collaborations not only with its exclusive VTubers but also with VTubers from other agencies and individual creators, demonstrating the charm of diverse creators.

The Appeal of ‘FAPON’

FAPON is a new online capsule surprise service provided by WACTOR. Users can easily participate via their smartphones or PCs and are eligible to receive original merchandise featuring popular VTubers, influencers, and famous IPs as perks. Distinguishing itself from regular lotteries, FAPON guarantees that every participant wins a prize, which is a significant draw. Additionally, with the current launch in Akihabara, auditions for a VTuber character named “Fa-Ponko” have also begun, welcoming new faces to the lineup.

Visions for Domestic and International Expansion

While providing ‘FAPON’ for the Japanese market, WACTOR is also planning for global expansion. In the past, they successfully conducted marketing in China and South America, leveraging that expertise to aim for further market growth overseas. Looking ahead, they also plan to collaborate with other popular content, such as idol groups, anime, and games, seeking to attract even more customers.

Thoughts and Future Prospects

This new promotion by WACTOR is noteworthy as an attempt to strengthen customer engagement both online and offline. By utilizing real-world advertisements, they aim to convey the joy of VTuber culture and online lotteries to a broader audience. There’s much anticipation for how their future global expansion and diverse collaborations will evolve.

Source: PR TIMES