{"id":5210,"date":"2026-04-28T15:28:41","date_gmt":"2026-04-28T06:28:41","guid":{"rendered":"https:\/\/alive-project.com\/en\/streamer-magazine\/?p=5210"},"modified":"2026-04-28T15:28:42","modified_gmt":"2026-04-28T06:28:42","slug":"15667","status":"publish","type":"post","link":"https:\/\/alive-project.com\/en\/streamer-magazine\/article\/15667\/","title":{"rendered":"New Vtuber Haru Hanamae Debuts under REJECT, Begins Streaming May 1"},"content":{"rendered":"<p><a href=\"https:\/\/reject.co.jp\/\">REJECT Inc.<\/a> operates the esports team &#8220;<a href=\"https:\/\/reject.jp\/\">REJECT<\/a>&#8220;, and has welcomed a new VTuber, \u201cHaru Hanamae\u201d, to its streamer division, starting her activities on April 27, 2026 (Monday). Her first live stream is scheduled for May 1 (Friday) at 19:30, and commemorative merchandise and voice clips will also be available for sale on the same day.<\/p>\n<h3 class=\"wp-block-heading\">Profile of New Member &#8220;Haru Hanamae&#8221;<\/h3>\n<p>Haru Hanamae is a newcomer VTuber with the concept of being a &#8220;traveler who transcends dimensions.&#8221; The setting describes her as someone who decided to share her travels because she felt lonely on her journey. She presents herself as a character who loves delicious food and singing.<\/p>\n<p>The key visual illustrator is kobuta, and the Live2D modeler is Mizuki Hoshimiya. Official communications will primarily be conducted through the <a href=\"https:\/\/www.youtube.com\/@HanamaeHaru\">YouTube channel<\/a> and <a href=\"https:\/\/x.com\/hanamaeharu\">X (formerly Twitter)<\/a>.<\/p>\n<h3 class=\"wp-block-heading\">Esports Powerhouse REJECT Strengthens VTuber Presence<\/h3>\n<p>Founded in 2018, REJECT is an esports team that boasts the highest number of game titles and appearances at international tournaments in Japan, with total prize money exceeding \u00a5750 million, ranking first in the nation. The team includes iconic players such as Daigo Umehara in the fighting game division and Dep in the shooting game division, making it a formidable force.<\/p>\n<p>The streamer division operated by REJECT leverages the powerful recognition and content distribution foundation unique to esports teams to promote the development and management of VTubers, and the debut of Haru Hanamae represents a new chapter in this initiative.<\/p>\n<h3 class=\"wp-block-heading\">Future Developments: First Live Stream and Commemorative Merchandise Sales<\/h3>\n<p>Haru Hanamae&#8217;s first live stream is scheduled for May 1, 2026 (Friday) at 19:30. Following this, at 20:00, the sale of &#8220;Welcome Goods &amp; Voice&#8221; will begin, featuring limited items commemorating her debut. Sales are expected to mainly take place through the <a href=\"https:\/\/brand.reject.jp\/\">REJECT online store<\/a>.<\/p>\n<p>During her first live stream, she is expected to introduce her character setting, share future activity plans, and engage with fans. The trends right after her VTuber debut are likely to be a focal point in determining the direction of REJECT&#8217;s future VTuber initiatives.<\/p>\n<h3 class=\"wp-block-heading\">Impressions and Outlook<\/h3>\n<p>The debut of a VTuber from an esports team signifies a crossover between competitive gaming and streaming culture. With top players like Daigo Umehara and Dep already on their roster, REJECT&#8217;s official entry into the streamer and VTuber realm could create new pathways to draw esports fans into the VTuber content sphere. Haru Hanamae&#8217;s activities hold potential to reach a broad audience, backed by REJECT&#8217;s brand power, making her debut one to watch within the industry.<\/p>\n<p>Source: <a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000513.000050979.html\">PR TIMES<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>REJECT Inc. operates the esports team &#8220;REJECT&#8220;, and has welcomed a new VTuber, \u201cHaru Hanamae\u201d, to &#8230;<\/p>\n","protected":false},"author":2,"featured_media":5209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Vtuber Haru Hanamae Debuts under REJECT, Begins Streaming May 1 | Streamer 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