{"id":5690,"date":"2026-05-18T15:35:21","date_gmt":"2026-05-18T06:35:21","guid":{"rendered":"https:\/\/alive-project.com\/en\/streamer-magazine\/?p=5690"},"modified":"2026-05-18T15:35:22","modified_gmt":"2026-05-18T06:35:22","slug":"16094","status":"publish","type":"post","link":"https:\/\/alive-project.com\/en\/streamer-magazine\/article\/16094\/","title":{"rendered":"FARM8 Launches V-SAKE Collection Season 2 with Takano Brewery, Recruiting 10 VTubers for Niigata Sake-Voice Pairing"},"content":{"rendered":"<p>FARM8 announced on May 15, 2026 the full launch of <a href=\"https:\/\/vsake.jp\/\">&#8220;V-SAKE Collection,&#8221;<\/a> a sake collaboration project where VTubers co-create with Niigata breweries, alongside the selection of Takano Brewery in Nishi Ward, Niigata City as the Season 2 partner brewery and the opening of recruitment for 10 participating VTubers. At the core of the project is &#8220;Voice Pairing,&#8221; a new experience in which a QR code on the bottle plays an exclusive voice recording.<\/p>\n<div class=\"wp-block-group has-background\" style=\"background-color:#fffde6;border-radius:1rem;padding:1.5rem 1.75rem;margin-block:1.5rem;\">\n<p style=\"font-weight:700;font-size:16px;color:#00649A;margin:0 0 0.85rem;\">Article Highlights<\/p>\n<ul style=\"margin:0;padding-left:1.2rem;line-height:1.9;\">\n<li><strong>Project:<\/strong> V-SAKE Collection (operated by FARM8)<\/li>\n<li><strong>Season 2 brewery:<\/strong> Takano Brewery (Nishi Ward, Niigata City)<\/li>\n<li><strong>VTuber recruitment:<\/strong> 10 slots \/ age 20 or over \/ both independent VTubers and agency-affiliated VTubers eligible<\/li>\n<li><strong>Experience concept:<\/strong> &#8220;Voice Pairing,&#8221; playing a VTuber&#8217;s exclusive voice via QR code<\/li>\n<li><strong>Season 1 results:<\/strong> Limited-quantity wooden masu sets sold out the same day, with cumulative sales exceeding several hundred bottles<\/li>\n<\/ul>\n<\/div>\n<h3 class=\"wp-block-heading\">&#8220;Voice Pairing&#8221;: A New Experience Layering &#8220;Your Favorite&#8217;s Voice&#8221; Over Sake<\/h3>\n<p>What &#8220;V-SAKE Collection&#8221; proposes is &#8220;Voice Pairing,&#8221; an experience concept that layers a new dimension\u2014&#8221;your favorite&#8217;s voice&#8221;\u2014on top of sake. Scanning the QR code on the bottle delivers an exclusive voice recording made just for that particular sake straight to the fan&#8217;s ears. The combination of sight (the limited-edition label), taste (junmai ginjo), and &#8220;your favorite&#8217;s voice&#8221; creates a toast experience that simply did not exist before.<\/p>\n<p>Even with the same bottle of sake, the flavor changes depending on who you drink with, where, and in what mood. &#8220;Voice Pairing&#8221; is an attempt to re-present this everyday truth through the power of technology and culture, and a cup taken while listening to your favorite&#8217;s voice becomes a special moment that is no longer just junmai ginjo.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1192\" height=\"1076\" src=\"https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/05\/v-sake-collection-2026-concept.jpg\" alt=\"Voice Pairing concept diagram: Taste, Listen, Display\" class=\"wp-image-5678\" srcset=\"https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/05\/v-sake-collection-2026-concept.jpg 1192w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/05\/v-sake-collection-2026-concept-300x271.jpg 300w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/05\/v-sake-collection-2026-concept-1024x924.jpg 1024w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/05\/v-sake-collection-2026-concept-768x693.jpg 768w\" sizes=\"auto, (max-width: 1192px) 100vw, 1192px\" \/><\/figure>\n<h3 class=\"wp-block-heading\">The Mechanism for &#8220;Delivering Voice&#8221;\u2014Koetag Technology Powers the Audio Experience<\/h3>\n<p>The technical foundation that makes &#8220;Voice Pairing&#8221; possible is &#8220;Koetag,&#8221; a voice distribution solution provided by Itachi Inc. The philosophy of Koetag\u2014embedding &#8220;voice&#8221; into physical objects\u2014intersects with the concept of &#8220;V-SAKE Collection,&#8221; which layers VTuber voices onto the traditional culture of sake, giving rise to a new experience that crosses digital and physical worlds.<\/p>\n<h3 class=\"wp-block-heading\">As a Culture Born in Niigata\u2014Season 2 Starts with Takano Brewery<\/h3>\n<p>The Season 1 partner brewery was <a href=\"https:\/\/www.tsunan.co.jp\/\">Tsunan Brewery<\/a> (Tsunan Town, Naka-Uonuma District, Niigata Prefecture), where VTuber voices were embedded in sake brewed in deep-snow country. Among the &#8220;limited bottles,&#8221; &#8220;coaster sets,&#8221; and &#8220;wooden masu sets&#8221; developed for each VTuber, the limited-quantity wooden masu sets sold out the same day in many cases, and total project sales exceeded several hundred bottles.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/05\/v-sake-collection-2026-tsunan.jpg\" alt=\"Exterior of Tsunan Brewery in snowy Niigata\" class=\"wp-image-5679\" srcset=\"https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/05\/v-sake-collection-2026-tsunan.jpg 1200w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/05\/v-sake-collection-2026-tsunan-300x200.jpg 300w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/05\/v-sake-collection-2026-tsunan-1024x683.jpg 1024w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/05\/v-sake-collection-2026-tsunan-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Tsunan Brewery, the Season 1 partner brewery (Tsunan Town, Naka-Uonuma District, Niigata Prefecture)<\/figcaption><\/figure>\n<p>Now, Season 2 has been set in motion, with Takano Brewery in Nishi Ward, Niigata City selected as the partner brewery. New VTuber voices will reside in sake brewed with new land and new water. VTuber recruitment is already underway via the <a href=\"https:\/\/vtuber.vsake.jp\/s2\/\">official recruitment page<\/a>, with up to 10 slots available for VTubers aged 20 or older\u2014both independent VTubers and those affiliated with agencies are eligible.<\/p>\n<h3 class=\"wp-block-heading\">Looking Ahead\u2014Eyeing Collaborations with All Roughly 90 Niigata Breweries<\/h3>\n<p>According to FARM8, there are approximately 90 sake breweries within Niigata Prefecture, and each carries its own character\u2014deep in snowy mountains, along the coast, or in town centers\u2014producing entirely different bottles. The company says it plans to continue partnering with Niigata breweries from Season 3 onward, treating the countless combinations born from the encounter between brewery character and VTuber personality as a new toast culture originating in Niigata.<\/p>\n<h3 class=\"wp-block-heading\">Editor&#8217;s Take<\/h3>\n<p>VTuber \u00d7 regional collaborations have, until now, tended to stop at tourism PR or limited-edition merchandise. What &#8220;V-SAKE Collection&#8221; steps into is a structure that builds &#8220;voice&#8221; directly into the product experience itself. The moment the exclusive voice plays from the QR code on the bottle, fans are not buying &#8220;their favorite&#8217;s promotion&#8221; but rather &#8220;an evening of drinking side-by-side with their favorite.&#8221; The diversity of Niigata&#8217;s roughly 90 breweries paired one-to-one with the individuality of each VTuber yields extremely high replay value and could become an implementation that delivers a new consumer base to regional breweries as well. The editorial team will continue to watch what brewery \u00d7 VTuber combinations emerge in Season 2 and beyond.<\/p>\n<p>Source: <a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000077.000029185.html\">PR TIMES<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. Sake meets your favorite VTuber&#8217;s voice\u2014FARM8 launches V-SAKE Collection Season 2 with Takano Brewery and seeks 10 VTubers for new co-creation toasts.<br \/>\n   \u65e5\u672c\u9152\u306b\u63a8\u3057\u306e\u58f0\u3092\u91cd\u306d\u308b\u65b0\u4f53\u9a13\u3002FARM8\u304cV-SAKE Collection Season 2\u3092\u672c\u683c\u59cb\u52d5\u3001\u9ad8\u91ce\u9152\u9020\u3068\u3068\u3082\u306b\u53c2\u52a0VTuber10\u540d\u3092\u52df\u96c6\u3002<\/p>\n<p>2. V-SAKE Collection Season 2 opens auditions for 10 VTubers, partnering with Niigata&#8217;s Takano Brewery to bring &#8220;Voice Pairing&#8221; QR experiences to junmai ginjo.<br \/>\n   V-SAKE Collection Season 2\u304c\u9ad8\u91ce\u9152\u9020\u3068\u30bf\u30c3\u30b0\u3092\u7d44\u307f\u53c2\u52a0VTuber10\u540d\u306e\u30aa\u30fc\u30c7\u30a3\u30b7\u30e7\u30f3\u3092\u5b9f\u65bd\u3002QR\u304b\u3089\u9650\u5b9a\u30dc\u30a4\u30b9\u304c\u6d41\u308c\u308b\u300c\u30dc\u30a4\u30b9\u30da\u30a2\u30ea\u30f3\u30b0\u300d\u3092\u7d14\u7c73\u541f\u91b8\u3067\u5c55\u958b\u3002<\/p>\n<p>3. From Niigata&#8217;s roughly 90 sake breweries\u2014V-SAKE Collection Season 2 invites 10 VTubers to create the next toast where label, flavor, and voice intersect.<br \/>\n   \u65b0\u6f5f\u306e\u7d0490\u8535\u3092\u8d77\u70b9\u306b\u3001V-SAKE Collection Season 2\u304c\u6b21\u306e\u4e7e\u676f\u3092\u5171\u5275\u3059\u308bVTuber10\u540d\u3092\u52df\u96c6\u3002\u30e9\u30d9\u30eb\u30fb\u5473\u30fb\u58f0\u304c\u4ea4\u5dee\u3059\u308b\u4e00\u676f\u3092\u63d0\u6848\u3002<\/p>\n","protected":false},"author":2,"featured_media":5677,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FARM8 Launches V-SAKE Collection Season 2 with Takano Brewery, Recruiting 10 VTubers for Niigata Sake-Voice Pairing | Streamer Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alive-project.com\/en\/streamer-magazine\/article\/16094\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FARM8 Launches V-SAKE Collection Season 2 with Takano Brewery, Recruiting 10 VTubers for Niigata Sake-Voice Pairing | Streamer Magazine\" \/>\n<meta property=\"og:description\" content=\"1. Sake meets your favorite VTuber&#039;s voice\u2014FARM8 launches V-SAKE Collection Season 2 with Takano Brewery and seeks 10 VTubers for new co-creation toasts.  \u65e5\u672c\u9152\u306b\u63a8\u3057\u306e\u58f0\u3092\u91cd\u306d\u308b\u65b0\u4f53\u9a13\u3002FARM8\u304cV-SAKE Collection Season 2\u3092\u672c\u683c\u59cb\u52d5\u3001\u9ad8\u91ce\u9152\u9020\u3068\u3068\u3082\u306b\u53c2\u52a0VTuber10\u540d\u3092\u52df\u96c6\u3002 2. V-SAKE Collection Season 2 opens auditions for 10 VTubers, partnering with Niigata&#039;s Takano Brewery to bring &quot;Voice Pairing&quot; QR experiences to junmai ginjo.  V-SAKE Collection Season 2\u304c\u9ad8\u91ce\u9152\u9020\u3068\u30bf\u30c3\u30b0\u3092\u7d44\u307f\u53c2\u52a0VTuber10\u540d\u306e\u30aa\u30fc\u30c7\u30a3\u30b7\u30e7\u30f3\u3092\u5b9f\u65bd\u3002QR\u304b\u3089\u9650\u5b9a\u30dc\u30a4\u30b9\u304c\u6d41\u308c\u308b\u300c\u30dc\u30a4\u30b9\u30da\u30a2\u30ea\u30f3\u30b0\u300d\u3092\u7d14\u7c73\u541f\u91b8\u3067\u5c55\u958b\u3002 3. From Niigata&#039;s roughly 90 sake breweries\u2014V-SAKE Collection Season 2 invites 10 VTubers to create the next toast where label, flavor, and voice intersect.  \u65b0\u6f5f\u306e\u7d0490\u8535\u3092\u8d77\u70b9\u306b\u3001V-SAKE Collection Season 2\u304c\u6b21\u306e\u4e7e\u676f\u3092\u5171\u5275\u3059\u308bVTuber10\u540d\u3092\u52df\u96c6\u3002\u30e9\u30d9\u30eb\u30fb\u5473\u30fb\u58f0\u304c\u4ea4\u5dee\u3059\u308b\u4e00\u676f\u3092\u63d0\u6848\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alive-project.com\/en\/streamer-magazine\/article\/16094\/\" \/>\n<meta property=\"og:site_name\" content=\"Streamer Magazine\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-18T06:35:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-18T06:35:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/05\/v-sake-collection-2026-ogp.jpg\" \/>\n\t<meta property=\"og:image:width\" 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