{"id":5829,"date":"2026-05-22T16:03:08","date_gmt":"2026-05-22T07:03:08","guid":{"rendered":"https:\/\/alive-project.com\/en\/streamer-magazine\/?p=5829"},"modified":"2026-05-22T16:03:09","modified_gmt":"2026-05-22T07:03:09","slug":"16332","status":"publish","type":"post","link":"https:\/\/alive-project.com\/en\/streamer-magazine\/article\/16332\/","title":{"rendered":"Kajitsukobo Karin \u00d7 VTuber Shizuma Rei Roll Out 3 Collab Drinks from June 1 Across 3 Months at 85 Aeon Mall Locations with 5 Limited Stickers"},"content":{"rendered":"<p>Aoki Fruits Co., Ltd.&#8217;s fruit juice bar &#8220;Kajitsukobo Karin&#8221; has teamed up with Shizuma Rei, a &#8220;virtual cross-country wandering&#8221; style VTuber, to hold the &#8220;Hydrate at Kajitsukobo Karin in Aeon Mall! Campaign,&#8221; running for a limited period from June 1 (Mon) to August 31 (Mon), 2026. Three collab drinks will rotate monthly across 85 participating Kajitsukobo Karin locations inside Aeon Mall outlets nationwide.<\/p>\n<div class=\"wp-block-group has-background\" style=\"background-color:#fffde6;border-radius:1rem;padding:1.5rem 1.75rem;margin-block:1.5rem;\">\n<p style=\"font-weight:700;font-size:16px;color:#00649A;margin:0 0 0.85rem;\">Article highlights<\/p>\n<ul style=\"margin:0;padding-left:1.2rem;line-height:1.9;\">\n<li><strong>Period:<\/strong> June 1 (Mon) to August 31 (Mon), 2026 \u2014 3 months<\/li>\n<li><strong>Participating stores:<\/strong> 85 Kajitsukobo Karin locations inside Aeon Mall outlets nationwide (Hokkaido stores, Wonder Fruits, and V\u00b2&#038;M by Fruits Bar AOKI are excluded)<\/li>\n<li><strong>Collab drinks:<\/strong> 3 flavors rotating monthly, M size from 540 yen (takeout from 583 yen incl. tax) \/ L size from 830 yen (takeout from 896 yen incl. tax)<\/li>\n<li><strong>Purchase bonus:<\/strong> 1 of 5 limited stickers in a Shizuma Rei special design, randomly distributed; original card also available when buying a watermelon juice coupon book<\/li>\n<\/ul>\n<\/div>\n<h3 class=\"wp-block-heading\">Cross-industry collab between VTuber Shizuma Rei, famous for &#8220;It&#8217;s a hydration station!&#8221;, and a nationwide chain<\/h3>\n<p>Shizuma Rei began activities in July 2024 as a &#8220;virtual cross-country wandering&#8221; style VTuber, mainly creating walking and explanation videos around Aeon Mall on <a href=\"https:\/\/www.youtube.com\/\">YouTube<\/a>. With a unique knack for identifying specific Aeon Mall locations from partial photos of facilities, she became a talking point on social media and, as of May 2026, has surpassed 110,000 YouTube subscribers.<\/p>\n<p>The phrase &#8220;It&#8217;s a hydration station!&#8221; went viral after Shizuma Rei featured Kajitsukobo Karin as a &#8220;hydration station&#8221; in her &#8220;Aeon Mall Walking&#8221; series. Visitors began posting photos of stores and products with the same phrase, growing it into a user-driven movement. This collaboration grew naturally out of that context, realized as a three-way partnership between Shizuma Rei, Aeon Mall, and Kajitsukobo Karin.<\/p>\n<h3 class=\"wp-block-heading\">3 monthly-rotating collab drinks<\/h3>\n<p>Across the campaign, three collab drinks designed for refreshing summer flavor will be sold one at a time, switching monthly. Shizuma Rei herself was involved in product development, with attention paid not just to taste but also to look and naming. The collab drinks are served in special cups featuring Shizuma Rei&#8217;s original designs.<\/p>\n<p>Pricing is M size 540 yen (takeout 583 yen incl. tax \/ eat-in 594 yen incl. tax) and L size 830 yen (takeout 896 yen incl. tax \/ eat-in 913 yen incl. tax). The drinks are available at the 85 Kajitsukobo Karin locations inside Aeon Malls participating in the &#8220;Super! COOOOOOL Operation&#8221; (Hokkaido Kajitsukobo Karin stores, Wonder Fruits inside Aeon Mall, and V\u00b2&#038;M by Fruits Bar AOKI are excluded).<\/p>\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1946\" src=\"https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/05\/karin-drink-a.jpg\" alt=\"Mellow Mango &#038; Apple\" style=\"width:370px\" \/><figcaption class=\"wp-element-caption\">&#8220;Mellow Mango &#038; Apple&#8221; sales period: June 1 (Mon) to June 30 (Tue), 2026<\/figcaption><\/figure>\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1973\" src=\"https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/05\/karin-drink-b.jpg\" alt=\"Sparkling Orange &#038; Lemon\" style=\"width:370px\" \/><figcaption class=\"wp-element-caption\">&#8220;Sparkling Orange &#038; Lemon&#8221; sales period: July 1 (Wed) to July 31 (Fri), 2026<\/figcaption><\/figure>\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"734\" height=\"1208\" src=\"https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/05\/karin-drink-c.jpg\" alt=\"Refreshing Grapefruit &#038; Lemon\" style=\"width:370px\" \/><figcaption class=\"wp-element-caption\">&#8220;Refreshing Grapefruit &#038; Lemon&#8221; sales period: August 1 (Sat) to August 31 (Mon), 2026<\/figcaption><\/figure>\n<h3 class=\"wp-block-heading\">5 limited stickers + watermelon juice coupon book bonus<\/h3>\n<p>As a purchase bonus, customers who buy a collab drink receive one randomly drawn limited sticker in a Shizuma Rei special design per cup. The set consists of four designs showing Shizuma Rei enjoying her &#8220;hydration station,&#8221; plus one secret design, for a total of five \u2014 buyers can&#8217;t choose the design.<\/p>\n<p>Additionally, customers who buy the &#8220;Watermelon Juice Coupon Book&#8221; at participating stores during the same period receive a Shizuma Rei special design original card. The card features an illustration of Shizuma Rei surrounded by watermelons, with profile and Aeon Mall\u2013related information on the back. Coupon book sales begin June 1 (Mon), 2026 and end once stock runs out.<\/p>\n<h3 class=\"wp-block-heading\">Upcoming plans and how to enjoy the campaign<\/h3>\n<p>This campaign is part of the &#8220;Super! COOOOOOL Operation&#8221; run by Aeon Mall. The &#8220;Super! COOOOOOL Operation&#8221; is an initiative that delivers &#8220;cool and fun&#8221; in-mall experiences during the hot summer season and promotes cool-share habits. Kajitsukobo Karin, beloved as a &#8220;hydration station,&#8221; is expected to become an even more familiar place for visitors to rest and refresh during their visit.<\/p>\n<h3 class=\"wp-block-heading\">Impressions and outlook<\/h3>\n<p>Three-way collaborations involving a solo VTuber, a nationwide fruit juice chain, and a large-scale shopping center operator are rare even among VTuber collabs. Starting from the niche &#8220;Aeon Mall explanation&#8221; video format, the user-driven movement &#8220;It&#8217;s a hydration station!&#8221; eventually grew large enough to become the name of a corporate campaign \u2014 a symbolic case. The monthly rotation of three products also lends itself to sustained social media buzz, making it worth watching how far &#8220;hydration station pilgrimage&#8221; hashtags grow over the summer.<\/p>\n<p>Source: <a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000191.000054019.html\">PR TIMES<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. Kajitsukobo Karin \u00d7 VTuber Shizuma Rei launch a 3-month collab from June 1, 2026 across 85 Aeon Mall locations with 3 rotating drinks and 5 limited stickers.<br \/>\n   \u679c\u6c41\u5de5\u623f\u679c\u7433\u3068VTuber\u9759\u99ac\u30ec\u30a4\u304c2026\u5e746\u67081\u65e5\u304b\u30893\u304b\u6708\u3001\u5168\u56fd85\u306e\u30a4\u30aa\u30f3\u30e2\u30fc\u30eb\u5e97\u8217\u3067\u6708\u66ff\u308f\u308a\u51683\u7a2e\u30c9\u30ea\u30f3\u30af\u3068\u9650\u5b9a\u30b7\u30fc\u30eb\u51685\u7a2e\u3092\u5c55\u958b\u3002<\/p>\n<p>2. The &#8220;It&#8217;s a hydration station!&#8221; phenomenon becomes official: Shizuma Rei \u00d7 Karin \u00d7 Aeon Mall roll out 3 collab drinks from M540 yen across 85 stores.<br \/>\n   \u300c\u7d66\u6c34\u6240\u3060\uff01\u300d\u306e\u30d5\u30ec\u30fc\u30ba\u304c\u516c\u5f0f\u30b3\u30e9\u30dc\u306b\u3001\u9759\u99ac\u30ec\u30a4\u00d7\u679c\u6c41\u5de5\u623f\u679c\u7433\u00d7\u30a4\u30aa\u30f3\u30e2\u30fc\u30eb\u306e3\u8005\u30b3\u30e9\u30dc\u304cM540\u5186\u304b\u308985\u5e97\u8217\u3067\u958b\u5e55\u3002<\/p>\n<p>3. VTuber Shizuma Rei, who turned Aeon Mall walks into a viral hit, debuts her first chain-store collab June 1 to Aug 31, 2026 with seasonal fruit drinks.<br \/>\n   \u30a4\u30aa\u30f3\u30e2\u30fc\u30eb\u6563\u7b56\u3092\u30d0\u30ba\u3089\u305b\u305fVTuber\u9759\u99ac\u30ec\u30a4\u304c2026\u5e746\u67081\u65e5\u301c8\u670831\u65e5\u306b\u521d\u306e\u5168\u56fd\u30c1\u30a7\u30fc\u30f3\u30b3\u30e9\u30dc\u3001\u590f\u306e\u30d5\u30eb\u30fc\u30c4\u30c9\u30ea\u30f3\u30af\u3092\u767a\u58f2\u3002<\/p>\n","protected":false},"author":2,"featured_media":5820,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kajitsukobo Karin \u00d7 VTuber Shizuma Rei Roll Out 3 Collab Drinks from June 1 Across 3 Months at 85 Aeon Mall Locations with 5 Limited Stickers | Streamer Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alive-project.com\/en\/streamer-magazine\/article\/16332\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kajitsukobo Karin \u00d7 VTuber Shizuma Rei Roll Out 3 Collab Drinks from June 1 Across 3 Months at 85 Aeon Mall Locations with 5 Limited Stickers | Streamer Magazine\" \/>\n<meta property=\"og:description\" content=\"1. Kajitsukobo Karin \u00d7 VTuber Shizuma Rei launch a 3-month collab from June 1, 2026 across 85 Aeon Mall locations with 3 rotating drinks and 5 limited stickers.  \u679c\u6c41\u5de5\u623f\u679c\u7433\u3068VTuber\u9759\u99ac\u30ec\u30a4\u304c2026\u5e746\u67081\u65e5\u304b\u30893\u304b\u6708\u3001\u5168\u56fd85\u306e\u30a4\u30aa\u30f3\u30e2\u30fc\u30eb\u5e97\u8217\u3067\u6708\u66ff\u308f\u308a\u51683\u7a2e\u30c9\u30ea\u30f3\u30af\u3068\u9650\u5b9a\u30b7\u30fc\u30eb\u51685\u7a2e\u3092\u5c55\u958b\u3002 2. The &quot;It&#039;s a hydration station!&quot; phenomenon becomes official: Shizuma Rei \u00d7 Karin \u00d7 Aeon Mall roll out 3 collab drinks from M540 yen across 85 stores.  \u300c\u7d66\u6c34\u6240\u3060\uff01\u300d\u306e\u30d5\u30ec\u30fc\u30ba\u304c\u516c\u5f0f\u30b3\u30e9\u30dc\u306b\u3001\u9759\u99ac\u30ec\u30a4\u00d7\u679c\u6c41\u5de5\u623f\u679c\u7433\u00d7\u30a4\u30aa\u30f3\u30e2\u30fc\u30eb\u306e3\u8005\u30b3\u30e9\u30dc\u304cM540\u5186\u304b\u308985\u5e97\u8217\u3067\u958b\u5e55\u3002 3. VTuber Shizuma Rei, who turned Aeon Mall walks into a viral hit, debuts her first chain-store collab June 1 to Aug 31, 2026 with seasonal fruit drinks.  \u30a4\u30aa\u30f3\u30e2\u30fc\u30eb\u6563\u7b56\u3092\u30d0\u30ba\u3089\u305b\u305fVTuber\u9759\u99ac\u30ec\u30a4\u304c2026\u5e746\u67081\u65e5\u301c8\u670831\u65e5\u306b\u521d\u306e\u5168\u56fd\u30c1\u30a7\u30fc\u30f3\u30b3\u30e9\u30dc\u3001\u590f\u306e\u30d5\u30eb\u30fc\u30c4\u30c9\u30ea\u30f3\u30af\u3092\u767a\u58f2\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alive-project.com\/en\/streamer-magazine\/article\/16332\/\" \/>\n<meta property=\"og:site_name\" content=\"Streamer Magazine\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-22T07:03:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-22T07:03:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/05\/shizuma-rei-karin-collab-og.jpg\" \/>\n\t<meta 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Kajitsukobo Karin \u00d7 VTuber Shizuma Rei launch a 3-month collab from June 1, 2026 across 85 Aeon Mall locations with 3 rotating drinks and 5 limited stickers.  \u679c\u6c41\u5de5\u623f\u679c\u7433\u3068VTuber\u9759\u99ac\u30ec\u30a4\u304c2026\u5e746\u67081\u65e5\u304b\u30893\u304b\u6708\u3001\u5168\u56fd85\u306e\u30a4\u30aa\u30f3\u30e2\u30fc\u30eb\u5e97\u8217\u3067\u6708\u66ff\u308f\u308a\u51683\u7a2e\u30c9\u30ea\u30f3\u30af\u3068\u9650\u5b9a\u30b7\u30fc\u30eb\u51685\u7a2e\u3092\u5c55\u958b\u3002 2. The \"It's a hydration station!\" phenomenon becomes official: Shizuma Rei \u00d7 Karin \u00d7 Aeon Mall roll out 3 collab drinks from M540 yen across 85 stores.  \u300c\u7d66\u6c34\u6240\u3060\uff01\u300d\u306e\u30d5\u30ec\u30fc\u30ba\u304c\u516c\u5f0f\u30b3\u30e9\u30dc\u306b\u3001\u9759\u99ac\u30ec\u30a4\u00d7\u679c\u6c41\u5de5\u623f\u679c\u7433\u00d7\u30a4\u30aa\u30f3\u30e2\u30fc\u30eb\u306e3\u8005\u30b3\u30e9\u30dc\u304cM540\u5186\u304b\u308985\u5e97\u8217\u3067\u958b\u5e55\u3002 3. 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