{"id":6352,"date":"2026-06-24T17:25:00","date_gmt":"2026-06-24T08:25:00","guid":{"rendered":"https:\/\/alive-project.com\/en\/streamer-magazine\/?p=6352"},"modified":"2026-06-26T19:28:37","modified_gmt":"2026-06-26T10:28:37","slug":"17310","status":"publish","type":"post","link":"https:\/\/alive-project.com\/en\/streamer-magazine\/article\/17310\/","title":{"rendered":"Nijisanji x MEDULLA &#8220;Niji MEDULLA King Showdown&#8221; Streams in 3 Parts from June 25 with 11 Livers; Limited 8th Anniversary Collaboration Box Goes On Sale"},"content":{"rendered":"<p><a href=\"https:\/\/www.sparty.jp\/\">Sparty Inc.<\/a> will run a collaboration project with the VTuber group &#8220;Nijisanji&#8221; for its personalized hair care brand &#8220;<a href=\"https:\/\/medulla.co.jp\">MEDULLA<\/a>.&#8221; From Thursday, June 25, 2026, it will hold &#8220;Ranking Battle! Who Is the True First-Class!? Niji MEDULLA King Showdown,&#8221; a YouTube live stream in which 11 affiliated livers split into 3 teams to compete over who is &#8220;truly first-class,&#8221; across three episodes in total. Alongside it, a collaboration-exclusive &#8220;8th Anniversary Box&#8221; commemorating MEDULLA&#8217;s 8th anniversary will go on sale in limited quantities.<\/p>\n<div class=\"wp-block-group has-background\" style=\"background-color:#fffde6;border-radius:1rem;padding:1.5rem 1.75rem;margin-block:1.5rem;\">\n<p style=\"font-weight:700;font-size:16px;color:#00649A;margin:0 0 0.85rem;\">Key Points<\/p>\n<ul style=\"margin:0;padding-left:1.2rem;line-height:1.9;\">\n<li><strong>Stream Schedule:<\/strong> Team &#8220;MOON&#8221; 6\/25 (Thu) 21:00 \/ Team &#8220;SUN&#8221; 7\/6 (Mon) 20:00 \/ Third Team 7\/9 (Thu) 21:00<\/li>\n<li><strong>Cast:<\/strong> 11 Nijisanji livers (Sakaki Ness, Shikinagi Akira, Kaisei, Seraph Dazzlegarden, Watarai Hibari, Kitami Yusei, Fuura Kanato, Kaida Haru, Kanae, Hoshikawa Sara, Lauren Iroas)<\/li>\n<li><strong>Collaboration Product:<\/strong> MEDULLA &#8220;8th Anniversary Box&#8221; on sale in limited quantities (first-come, first-served, while supplies last)<\/li>\n<li><strong>Social Campaign:<\/strong> Post your prediction for the &#8220;Niji MEDULLA King&#8221; on MEDULLA&#8217;s official X, with Hyperlink Serum given to a total of 30 people by lottery<\/li>\n<\/ul>\n<\/div>\n<h3 class=\"wp-block-heading\">11 Livers Split into 3 Teams to Compete Over Who Is &#8220;Truly First-Class&#8221;<\/h3>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/06\/b-c3-1.jpg\" alt=\"Key visual of Nijisanji x MEDULLA \"Niji MEDULLA King Showdown\"\" class=\"wp-image-6348\" srcset=\"https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/06\/b-c3-1.jpg 1200w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/06\/b-c3-1-300x169.jpg 300w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/06\/b-c3-1-1024x576.jpg 1024w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/06\/b-c3-1-768x432.jpg 768w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/06\/b-c3-1-744x419.jpg 744w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/06\/b-c3-1-360x203.jpg 360w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/06\/b-c3-1-720x406.jpg 720w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/06\/b-c3-1-780x439.jpg 780w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/06\/b-c3-1-169x95.jpg 169w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/06\/b-c3-1-338x190.jpg 338w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<p>&#8220;Ranking Battle! Who Is the True First-Class!? Niji MEDULLA King Showdown&#8221; is a project in which a total of 11 livers split into 3 teams and compete over who is &#8220;truly first-class&#8221; on stream. Team &#8220;MOON&#8221; will stream from 21:00 on Thursday, June 25, 2026, on <a href=\"https:\/\/www.youtube.com\/@ShikinagiAkira\">Shikinagi Akira&#8217;s official account<\/a>, featuring Sakaki Ness, Shikinagi Akira, Kaisei, and Seraph Dazzlegarden.<\/p>\n<p>Team &#8220;SUN&#8221; will stream from 20:00 on Monday, July 6, on <a href=\"https:\/\/www.youtube.com\/@WataraiHibari\">Watarai Hibari&#8217;s official account<\/a> with Watarai Hibari, Kitami Yusei, and Fuura Kanato, and the third team will stream from 21:00 on Thursday, July 9, on <a href=\"https:\/\/www.youtube.com\/@LaurenIroas\">Lauren Iroas&#8217;s official account<\/a> with Kaida Haru, Kanae, Hoshikawa Sara, and Lauren Iroas.<\/p>\n<h3 class=\"wp-block-heading\">The Limited 8th Anniversary Collaboration &#8220;8th Anniversary Box&#8221; Goes On Sale<\/h3>\n<p>To commemorate the streams, the collaboration-exclusive &#8220;8th Anniversary Box&#8221; will go on sale in limited quantities. For each stream, a special set is prepared bundling limited novelty items in colors themed on the scents recommended by the featured livers (first-come, first-served, while supplies last).<\/p>\n<p>As a perk for everyone, when made-to-order shampoo and repair products are delivered, a limited original-design box commemorating the 8th anniversary will be included. It features an anniversary design that looks as if it is studded with jewels in a jewelry box.<\/p>\n<h3 class=\"wp-block-heading\">The Annual Program Comes with Beauty Devices Worth \u00a523,000 in Total<\/h3>\n<p>Those who sign up for the annual program will receive the &#8220;Heat Silky Brush,&#8221; newly released in June 2026, in an original design exclusive to this campaign, along with beauty devices worth \u00a523,000 in total included in the first set. The Heat Silky Brush is a brush-type hair iron weighing about 216 g that is easy to carry, straightening hair in just three minutes when out and about or before filming.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1123\" src=\"https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/06\/b-c3-6.jpg\" alt=\"Holding the Head Spa Lift\" class=\"wp-image-6349\" srcset=\"https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/06\/b-c3-6.jpg 1200w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/06\/b-c3-6-300x281.jpg 300w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/06\/b-c3-6-1024x958.jpg 1024w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/06\/b-c3-6-768x719.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Head Spa Lift (scalp massager)<\/figcaption><\/figure>\n<p>The set also includes the &#8220;Head Spa Lift,&#8221; a scalp massager used while shampooing. It thoroughly removes scalp and pore grime that becomes a concern from the rainy season into summer, and with a comfort like being enveloped by professional hands while at home, it gently loosens a stiff, tense scalp.<\/p>\n<h3 class=\"wp-block-heading\">Social Campaign and What&#8217;s Ahead<\/h3>\n<p>Ahead of each live stream, a giveaway campaign will run on <a href=\"https:\/\/x.com\/MEDULLA_jp\">MEDULLA&#8217;s official X<\/a>. If you follow the official account and post your prediction for the &#8220;Niji MEDULLA King&#8221; with the two hashtags &#8220;#NijiMedullaOhKetteisen&#8221; and &#8220;#MedullaOh wa ___ (liver name),&#8221; 10 people per episode (30 in total) who guess correctly will be selected by lottery to receive Hyperlink Serum.<\/p>\n<p>The application period runs from the day before each live stream until just before it airs, and prizes are scheduled to ship by the end of August 2026. With streams continuing for about two weeks from Team &#8220;MOON&#8221; on June 25 through the third team on July 9, growing excitement is expected with each episode.<\/p>\n<h3 class=\"wp-block-heading\">Impressions and Outlook<\/h3>\n<p>A hair care brand and a VTuber group may seem like a distant pairing at first glance, but the flow of enjoying your favorite&#8217;s stream while also obtaining your own care items makes for a natural purchasing experience for fans. The social campaign of predicting the winner of the streams is also a clever design that encourages viewing and sharing at the same time. Including the funnel toward an annual program centered on beauty devices, it is a highly polished collaboration that connects entertainment with practicality, and the trends and response to the limited-quantity products going forward are well worth watching.<\/p>\n<p>Source: <a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000107.000034407.html\">PR TIMES<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sparty Inc. will run a collaboration project with the VTuber group &#8220;Nijisanji&#8221; for its personalize&#8230;<\/p>\n","protected":false},"author":2,"featured_media":6347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"audition_thumb_url":"","audition_description":"","audition_editor_chief_comment":"","audition_organizer":"","audition_period":"","audition_deadline":"","audition_status":"","audition_recruitment_count":"","audition_selection_flow":"","audition_company_overview":"","audition_official_site":"","audition_sns_x":"","audition_sns_youtube":"","audition_apply_url":"","audition_official_url":"","audition_is_pr":"","audition_source":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-6352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nijisanji x MEDULLA &quot;Niji MEDULLA King Showdown&quot; Streams in 3 Parts from June 25 with 11 Livers; Limited 8th Anniversary Collaboration Box Goes On Sale | Streamer Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alive-project.com\/en\/streamer-magazine\/article\/17310\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nijisanji x MEDULLA &quot;Niji MEDULLA King Showdown&quot; Streams in 3 Parts from June 25 with 11 Livers; Limited 8th Anniversary Collaboration Box Goes On Sale | Streamer Magazine\" \/>\n<meta property=\"og:description\" content=\"Sparty Inc. will run a collaboration project with the VTuber group &#8220;Nijisanji&#8221; for its personalize...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alive-project.com\/en\/streamer-magazine\/article\/17310\/\" \/>\n<meta property=\"og:site_name\" content=\"Streamer Magazine\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-24T08:25:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-26T10:28:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/06\/niji-medulla-og.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Streamer Magazine Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Streamer Magazine Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"12\u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/alive-project.com\\\/en\\\/streamer-magazine\\\/article\\\/17310\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/alive-project.com\\\/en\\\/streamer-magazine\\\/article\\\/17310\\\/\"},\"author\":{\"name\":\"Streamer Magazine Team\",\"@id\":\"https:\\\/\\\/alive-project.com\\\/en\\\/streamer-magazine\\\/#\\\/schema\\\/person\\\/5f81bbaf02a240ab7ddfc2a906e7c855\"},\"headline\":\"Nijisanji x MEDULLA &#8220;Niji MEDULLA King Showdown&#8221; 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