{"id":6562,"date":"2026-07-06T19:02:18","date_gmt":"2026-07-06T10:02:18","guid":{"rendered":"https:\/\/alive-project.com\/en\/streamer-magazine\/?p=6562"},"modified":"2026-07-06T19:02:19","modified_gmt":"2026-07-06T10:02:19","slug":"17733","status":"publish","type":"post","link":"https:\/\/alive-project.com\/en\/streamer-magazine\/article\/17733\/","title":{"rendered":"Hoshimachi Suisei and Hatsune Miku Sing &#8216;Ao no Sumika&#8217; in Lotte&#8217;s First Joint Coolish x Sou TVCM, Airing Nationwide from July 7"},"content":{"rendered":"<p><a href=\"https:\/\/www.lotte.co.jp\/\">Lotte Co., Ltd.<\/a> has produced a new TVCM titled &#8216;A Cold, Blue Summer Has Arrived&#8217; for its first-ever joint campaign between drinkable ice cream brand Coolish and micro-ice brand Sou, set to air nationwide starting July 7, 2026 (Tuesday). The CM features <a href=\"https:\/\/hololivepro.com\/\">hololive<\/a> talent Hoshimachi Suisei and virtual singer Hatsune Miku performing &#8216;Ao no Sumika,&#8217; written and composed by Kitani Tatsuya.<\/p>\n<div class=\"wp-block-group has-background\" style=\"background-color:#fffde6;border-radius:1rem;padding:1.5rem 1.75rem;margin-block:1.5rem;\">\n<p style=\"font-weight:700;font-size:16px;color:#00649A;margin:0 0 0.85rem;\">Key Points<\/p>\n<ul style=\"margin:0;padding-left:1.2rem;line-height:1.9;\">\n<li><strong>CM Air Date:<\/strong> July 7, 2026 (Tue) nationwide (15-sec, 30-sec, and 90-sec versions)<\/li>\n<li><strong>Performers:<\/strong> Hoshimachi Suisei and Hatsune Miku \/ Song: &#8216;Ao no Sumika&#8217; (written and composed by Kitani Tatsuya)<\/li>\n<li><strong>Campaigns:<\/strong> Pin badges for 100 winners (Lotte online shop), B2 poster for 50 winners (Coolish official X)<\/li>\n<li><strong>Tie-in Events:<\/strong> Collaboration room at Lotte City Hotel Kinshicho, Tokyo Metro Hibiya Line train jack, first pitch at Chiba Lotte Marines game<\/li>\n<\/ul>\n<\/div>\n<h3 class=\"wp-block-heading\">New TVCM Blending Live-Action and Animation<\/h3>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"873\" height=\"492\" src=\"https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/07\/suisei-miku-coolish-sou-cm-live-action.jpg\" alt=\"Hoshimachi Suisei x Hatsune Miku TVCM Live-Action and Animation Fusion Scene\" class=\"wp-image-17722\" \/><\/figure>\n<p>This CM was created around the shared brand color &#8216;blue&#8217; of both Coolish and Sou. Two iconic figures who embody &#8216;blue&#8217;\u2014Hoshimachi Suisei, one of the VTuber industry&#8217;s top vocalists, and Hatsune Miku, the globally beloved virtual singer\u2014perform &#8216;Ao no Sumika,&#8217; a song with &#8216;blue&#8217; in its title. Character design was handled by Nishiki Kope.<\/p>\n<p>In the CM&#8217;s story, Hoshimachi Suisei and Hatsune Miku appear as &#8216;blue classmates&#8217; to a student struggling in the summer heat. The narrative\u2014where the cooling sensation of Coolish and the refreshing taste of Sou ease both body and mind\u2014is depicted through a fusion of live-action and animation. The 90-second, 30-second, and 15-second versions are available on <a href=\"https:\/\/youtu.be\/0v78WbIc4BM\">YouTube<\/a>.<\/p>\n<h3 class=\"wp-block-heading\">First-Ever Joint CM for Coolish and Sou<\/h3>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/07\/suisei-miku-coolish-sou-cm-scene.jpg\" alt=\"Hoshimachi Suisei with Coolish and Hatsune Miku with Sou CM Scene\" class=\"wp-image-17721\" \/><\/figure>\n<p>This marks the first time Lotte&#8217;s flagship ice cream brands Coolish and Sou have collaborated on a joint CM. The singers, the song, and the brand colors all converge on &#8216;blue,&#8217; making this a truly special commercial. A <a href=\"https:\/\/www.lotte.co.jp\/products\/brand\/coolish\/soh-coolish\">dedicated website<\/a> has also been launched.<\/p>\n<h3 class=\"wp-block-heading\">Prize Campaigns and Numerous Tie-in Events<\/h3>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"623\" height=\"623\" src=\"https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/07\/suisei-miku-coolish-sou-campaign.jpg\" alt=\"Hoshimachi Suisei x Hatsune Miku 'A Cold, Blue Summer Has Arrived' Campaign\" class=\"wp-image-17723\" \/><\/figure>\n<p>The <a href=\"https:\/\/lotte-shop.jp\/shop\/e\/ecoolishsoucp2607\/\">Lotte official online shop<\/a> is running a campaign from July 6 (Mon) to August 31 (Mon) where 100 purchasers of eligible ice cream products will win original design pin badges (set of 2) through a lottery. Additionally, the <a href=\"https:\/\/x.com\/lotte_coolish\">Coolish official X account<\/a> is hosting a follow-and-quote-post campaign from July 4 (Sat) to July 17 (Fri), giving away B2-size illustration posters to 50 winners.<\/p>\n<p>Further tie-in events include a <a href=\"https:\/\/go-lottecityhotel.reservation.jp\/ja\/plans\/10196478?adults=2\">collaboration room at Lotte City Hotel Kinshicho<\/a>, a train jack on the Tokyo Metro Hibiya Line, and a first pitch ceremony at a Chiba Lotte Marines game.<\/p>\n<h3 class=\"wp-block-heading\">Future Outlook<\/h3>\n<p>Lotte states it aims to &#8216;become a presence that accompanies even more people&#8217;s summer moments through coolness and sweetness,&#8217; with multi-faceted promotions rolling out alongside the CM&#8217;s airing. Hoshimachi Suisei also has an upcoming appearance at &#8216;<a href=\"https:\/\/alive-project.com\/en\/streamer-magazine\/article\/17561\/\">X VORDER RUNWAY<\/a>&#8216; at Makuhari Messe on September 27, making this a notable period with major projects lined up from summer through autumn.<\/p>\n<h3 class=\"wp-block-heading\">Commentary<\/h3>\n<p>Lotte&#8217;s bold move of creating its first joint CM for two flagship ice cream brands with Hoshimachi Suisei and Hatsune Miku as the faces is remarkable. The fusion of live-action and animation, along with tie-in events spanning hotel collaborations, train jacks, and baseball first pitches, represents perhaps the largest-scale VTuber x major food manufacturer collaboration to date. The elegant concept of uniting the performers, song, and brands through the common thread of &#8216;blue&#8217; is particularly striking.<\/p>\n<p>Source: <a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000087.000086324.html\">PR TIMES<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lotte Co., Ltd. has produced a new TVCM titled &#8216;A Cold, Blue Summer Has Arrived&#8217; for its first-eve&#8230;<\/p>\n","protected":false},"author":2,"featured_media":6552,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-6562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hoshimachi Suisei and Hatsune Miku Sing &#039;Ao no Sumika&#039; in Lotte&#039;s First Joint Coolish x Sou TVCM, Airing Nationwide from July 7 | Streamer Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alive-project.com\/en\/streamer-magazine\/article\/17733\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hoshimachi Suisei and Hatsune Miku Sing &#039;Ao no Sumika&#039; 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