{"id":6623,"date":"2026-07-09T18:28:54","date_gmt":"2026-07-09T09:28:54","guid":{"rendered":"https:\/\/alive-project.com\/en\/streamer-magazine\/?p=6623"},"modified":"2026-07-09T18:28:55","modified_gmt":"2026-07-09T09:28:55","slug":"17867","status":"publish","type":"post","link":"https:\/\/alive-project.com\/en\/streamer-magazine\/article\/17867\/","title":{"rendered":"Kao Premium Fabric Softener IROKA Announces Nijisanji Collaboration Featuring Ibrahim, Kaisei, Hakase Fuyuki, and Furen \u2014 YouTube Live on July 16 to Reveal Campaign Details"},"content":{"rendered":"<p><a href=\"https:\/\/www.kao.co.jp\/iroka\/\">Kao<\/a>&#8216;s premium fabric softener brand &#8220;IROKA&#8221; has announced a collaboration with <a href=\"https:\/\/www.nijisanji.jp\/\">ANYCOLOR<\/a>-operated VTuber group &#8220;<a href=\"https:\/\/www.nijisanji.jp\/\">Nijisanji<\/a>.&#8221; The collaboration features four livers \u2014 Ibrahim, Kaisei, Hakase Fuyuki, and Furen E. Lustario \u2014 with campaign details to be revealed during a special YouTube live stream on July 16 (Thursday) at 8:00 PM JST.<\/p>\n<div class=\"wp-block-group has-background\" style=\"background-color:#fffde6;border-radius:1rem;padding:1.5rem 1.75rem;margin-block:1.5rem;\">\n<p style=\"font-weight:700;font-size:16px;color:#00649A;margin:0 0 0.85rem;\">Key Points<\/p>\n<ul style=\"margin:0;padding-left:1.2rem;line-height:1.9;\">\n<li><strong>Collaboration:<\/strong> A campaign featuring four Nijisanji livers (Ibrahim, Kaisei, Hakase Fuyuki, and Furen E. Lustario)<\/li>\n<li><strong>Live Stream:<\/strong> July 16, 2026 (Thursday) at 8:00 PM JST on Ibrahim&#8217;s YouTube channel<\/li>\n<li><strong>Web CM:<\/strong> &#8220;A Surprise from IROKA&#8221; begins airing July 9 (Thursday)<\/li>\n<li><strong>Campaign:<\/strong> Launching July 16, featuring exclusive novelty prizes<\/li>\n<\/ul>\n<\/div>\n<h3 class=\"wp-block-heading\">Special YouTube Live Stream Featuring Four Nijisanji Livers<\/h3>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/07\/iroka-nijisanji-webcm.jpg\" alt=\"IROKA x Nijisanji Web CM Visual featuring Furen E. Lustario and IROKA products\" class=\"wp-image-6617\" srcset=\"https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/07\/iroka-nijisanji-webcm.jpg 1200w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/07\/iroka-nijisanji-webcm-300x169.jpg 300w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/07\/iroka-nijisanji-webcm-1024x576.jpg 1024w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/07\/iroka-nijisanji-webcm-768x432.jpg 768w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/07\/iroka-nijisanji-webcm-744x419.jpg 744w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/07\/iroka-nijisanji-webcm-360x203.jpg 360w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/07\/iroka-nijisanji-webcm-720x406.jpg 720w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/07\/iroka-nijisanji-webcm-780x439.jpg 780w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/07\/iroka-nijisanji-webcm-169x95.jpg 169w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/07\/iroka-nijisanji-webcm-338x190.jpg 338w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<p>On July 16, 2026 (Thursday) at 8:00 PM JST, a special YouTube live stream will be held on the &#8220;<a href=\"https:\/\/www.youtube.com\/@Ibrahim\">Ibrahim [Nijisanji]<\/a>&#8221; channel. Ibrahim, Kaisei, Hakase Fuyuki, and Furen E. Lustario will appear, and detailed information about the collaboration campaign will be announced during the stream.<\/p>\n<p>The stream can be viewed <a href=\"https:\/\/youtube.com\/live\/3k3j_D-xjEE\">here<\/a>.<\/p>\n<h3 class=\"wp-block-heading\">Collaboration Web CM &#8220;A Surprise from IROKA&#8221; Now Streaming<\/h3>\n<p>The first web CM commemorating the collaboration, titled &#8220;A Surprise from IROKA,&#8221; began airing on July 9 (Thursday). The video blends each liver&#8217;s unique personality with IROKA&#8217;s brand identity, and further installments in the series are expected.<\/p>\n<h3 class=\"wp-block-heading\">Campaign with Exclusive Novelty Prizes Coming Soon<\/h3>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/07\/iroka-nijisanji-campaign.jpg\" alt=\"IROKA x Nijisanji Exclusive Novelty Campaign Announcement\" class=\"wp-image-6618\" srcset=\"https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/07\/iroka-nijisanji-campaign.jpg 1200w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/07\/iroka-nijisanji-campaign-300x169.jpg 300w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/07\/iroka-nijisanji-campaign-1024x576.jpg 1024w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/07\/iroka-nijisanji-campaign-768x432.jpg 768w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/07\/iroka-nijisanji-campaign-744x419.jpg 744w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/07\/iroka-nijisanji-campaign-360x203.jpg 360w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/07\/iroka-nijisanji-campaign-720x406.jpg 720w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/07\/iroka-nijisanji-campaign-780x439.jpg 780w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/07\/iroka-nijisanji-campaign-169x95.jpg 169w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/07\/iroka-nijisanji-campaign-338x190.jpg 338w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<p>A campaign is also scheduled to launch on July 16 (Thursday), featuring exclusive novelty prizes. Details will be announced during the live stream. A dedicated <a href=\"https:\/\/www.kao.co.jp\/iroka\/nijisanji-cpn\/\">campaign website<\/a> has already been set up.<\/p>\n<h3 class=\"wp-block-heading\">About the IROKA Brand and Future Developments<\/h3>\n<p>IROKA is a premium fragrance brand known for its refined, transparent scent profiles reminiscent of luxury perfumes. The lineup includes six varieties such as &#8220;Naked Lily&#8221; and &#8220;Handsome Leaf.&#8221; This collaboration with Nijisanji is expected to deliver a creative fusion of each liver&#8217;s persona with IROKA&#8217;s brand image.<\/p>\n<h3 class=\"wp-block-heading\">Analysis<\/h3>\n<p>This cross-industry collaboration between Kao, a major household goods manufacturer, and Nijisanji demonstrates how VTuber activities are expanding beyond entertainment into everyday consumer products. The promotional strategy built around web CMs and live streams effectively bridges fan engagement with brand experience. With campaign details still to be announced, further developments are worth watching.<\/p>\n<p>Source: <a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000001.000184671.html\">PR TIMES<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kao&#8216;s premium fabric softener brand &#8220;IROKA&#8221; has announced a collaboration with ANYCOLOR-oper&#8230;<\/p>\n","protected":false},"author":2,"featured_media":6620,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-6623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kao Premium Fabric Softener IROKA Announces Nijisanji Collaboration Featuring Ibrahim, Kaisei, Hakase Fuyuki, and Furen \u2014 YouTube Live on July 16 to Reveal Campaign Details | Streamer Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alive-project.com\/en\/streamer-magazine\/article\/17867\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kao Premium Fabric Softener IROKA Announces Nijisanji Collaboration Featuring Ibrahim, Kaisei, Hakase Fuyuki, and Furen \u2014 YouTube Live on July 16 to Reveal Campaign Details | Streamer Magazine\" \/>\n<meta property=\"og:description\" content=\"Kao&#8216;s premium fabric softener brand &#8220;IROKA&#8221; has announced a collaboration with ANYCOLOR-oper...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alive-project.com\/en\/streamer-magazine\/article\/17867\/\" \/>\n<meta property=\"og:site_name\" content=\"Streamer Magazine\" \/>\n<meta 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