{"id":6720,"date":"2026-07-15T16:13:25","date_gmt":"2026-07-15T07:13:25","guid":{"rendered":"https:\/\/alive-project.com\/en\/streamer-magazine\/?p=6720"},"modified":"2026-07-15T16:13:26","modified_gmt":"2026-07-15T07:13:26","slug":"18150","status":"publish","type":"post","link":"https:\/\/alive-project.com\/en\/streamer-magazine\/article\/18150\/","title":{"rendered":"VTuber Sizma Rei x Kajitsu Kobo Karin Collab Expands to 92 Stores from July 18 \u2014 7 Locations Added, Hashtag Campaign Reaches 3,000 Posts on X"},"content":{"rendered":"<p><a href=\"https:\/\/k-karin.jp\/\">Kajitsu Kobo Karin<\/a>, a fresh fruit juice specialty shop operated by <a href=\"https:\/\/aokifruit.jp\/\">Aoki Fruit<\/a>, has announced an expansion of its ongoing VTuber collaboration campaign with Sizma Rei, titled &#8220;Hydrate at Kajitsu Kobo Karin in AEON Mall!&#8221; Due to popular demand, the campaign will add 7 new locations starting July 18, 2026 (Sat), bringing the total to 92 participating stores. On X, posts using the hashtag #\u30a4\u30aa\u30f3\u30e2\u30fc\u30eb\u306e\u679c\u7433\u3067\u7d66\u6c34 (Hydrate at Karin in AEON Mall) have reached approximately 3,000.<\/p>\n<div class=\"wp-block-group has-background\" style=\"background-color:#fffde6;border-radius:1rem;padding:1.5rem 1.75rem;margin-block:1.5rem;\">\n<p style=\"font-weight:700;font-size:16px;color:#00649A;margin:0 0 0.85rem;\">Key Points<\/p>\n<ul style=\"margin:0;padding-left:1.2rem;line-height:1.9;\">\n<li><strong>Store expansion:<\/strong> 7 stores added from July 18 (Sat), including Wonder Fruits and V\u00b2&amp;M locations, for a total of 92<\/li>\n<li><strong>Collab drinks:<\/strong> July: &#8220;Sparkling Orange &amp; Lemon&#8221; \/ August: &#8220;Gulping Grapefruit &amp; Lemon&#8221;<\/li>\n<li><strong>X posting campaign:<\/strong> Sizma Rei personally sends AEON Mall identification messages \u2014 hashtag posts have reached ~3,000<\/li>\n<li><strong>Purchase perks:<\/strong> Limited stickers (5 random designs) with purchases; original card giveaway with watermelon juice ticket books<\/li>\n<\/ul>\n<\/div>\n<h3 class=\"wp-block-heading\">Popular Demand Drives Expansion to 92 Stores<\/h3>\n<p>This campaign is part of AEON Mall&#8217;s <a href=\"https:\/\/online-event.aeonmall.com\/2026cool-sizma\/?utm_source=hp&amp;utm_medium=url5&amp;utm_campaign=cool\">&#8220;Super COOOOOOL Strategy&#8221;<\/a> initiative and has been running at Kajitsu Kobo Karin locations inside AEON Malls nationwide since June 1, 2026. The campaign features a collaboration with Sizma Rei, a &#8220;virtual travel&#8221; VTuber known for exploring and analyzing AEON Malls, with a different collab drink offered each month.<\/p>\n<p>The June limited collab drink, &#8220;Thick Mango &amp; Apple,&#8221; was a hit from day one, with fans flooding X with &#8220;last chance to try it&#8221; posts on its final day. In response to this enthusiasm, the campaign has expanded beyond Kajitsu Kobo Karin to also include &#8220;Wonder Fruits&#8221; and &#8220;V\u00b2&amp;M by FruitsBar AOKI&#8221; locations. The 7 additional stores span Ibaraki, Chiba, Kanagawa, Aichi, Nagano, and Gifu prefectures, bringing the total to 92.<\/p>\n<h3 class=\"wp-block-heading\">Sizma Rei Personally Sends Messages in X Posting Campaign<\/h3>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"748\" src=\"https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/07\/sizma-rei-karin-x-post.jpg\" alt=\"Screenshot of Sizma Rei responding to AEON Mall official account's challenge on X\" class=\"wp-image-6708\" srcset=\"https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/07\/sizma-rei-karin-x-post.jpg 602w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/07\/sizma-rei-karin-x-post-241x300.jpg 241w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><figcaption class=\"wp-element-caption\">Sizma Rei responding to a challenge from the official AEON Mall account on X<\/figcaption><\/figure>\n<p>Alongside the collab drinks, the campaign includes an X posting initiative where Sizma Rei personally sends &#8220;AEON Mall identification messages.&#8221; The campaign leverages Sizma Rei&#8217;s unique talent for identifying specific AEON Mall locations from partial photos of facilities. Participants purchase a drink at Kajitsu Kobo Karin, then post a photo of their juice along with a shot of the AEON Mall interior on X with the hashtag #\u30a4\u30aa\u30f3\u30e2\u30fc\u30eb\u306e\u679c\u7433\u3067\u7d66\u6c34.<\/p>\n<p>Sizma Rei manually responds to posts every day. As of early July, the hashtag has accumulated roughly 3,000 posts. Fans have been posting challenges like &#8220;Can you identify this one, Sizma Rei?&#8221; and even the official AEON Mall account has joined in by sending challenges, fueling a lively online exchange.<\/p>\n<h3 class=\"wp-block-heading\">July and August Collab Drinks<\/h3>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"960\" src=\"https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/07\/sizma-rei-karin-collab-drinks.jpg\" alt=\"July limited 'Sparkling Orange and Lemon' and August limited 'Gulping Grapefruit and Lemon' collab drinks\" class=\"wp-image-6712\" srcset=\"https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/07\/sizma-rei-karin-collab-drinks.jpg 1200w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/07\/sizma-rei-karin-collab-drinks-300x240.jpg 300w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/07\/sizma-rei-karin-collab-drinks-1024x819.jpg 1024w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/07\/sizma-rei-karin-collab-drinks-768x614.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Left: July limited &#8220;Sparkling Orange &amp; Lemon&#8221; \/ Right: August limited &#8220;Gulping Grapefruit &amp; Lemon&#8221;<\/figcaption><\/figure>\n<p>The July collab drink is &#8220;Sparkling Orange &amp; Lemon,&#8221; while August features &#8220;Gulping Grapefruit &amp; Lemon&#8221; \u2014 both refreshing citrus offerings perfect for summer. Sizma Rei was personally involved in developing these special menu items, which are served in collaboration-exclusive cups. Each qualifying purchase earns a limited sticker (1 of 5 random designs), and an original card giveaway is also available with the purchase of a &#8220;Pure Watermelon Juice Ticket Book.&#8221;<\/p>\n<h3 class=\"wp-block-heading\">Looking Ahead<\/h3>\n<p>The campaign is set to continue through the end of August, with the August limited collab drink &#8220;Gulping Grapefruit &amp; Lemon&#8221; still to come. The expanded 92-store format will make the campaign accessible to fans in regions that were previously outside the coverage area. When <a href=\"https:\/\/alive-project.com\/en\/streamer-magazine\/article\/16332\/\">the campaign launched in June, it covered 85 stores<\/a>, and the steady expansion reflects its strong reception. The X posting campaign will also continue, with even greater activity expected as summer vacation season approaches.<\/p>\n<h3 class=\"wp-block-heading\">Analysis<\/h3>\n<p>While VTuber collaborations with food brands are not uncommon, this campaign stands out for centering the concept around Sizma Rei&#8217;s signature &#8220;AEON Mall identification&#8221; content. The interactive format \u2014 where fans voluntarily post with the hashtag and Sizma Rei manually responds \u2014 has generated some 3,000 posts, representing a compelling new success pattern for VTuber collaborations. The expansion from 85 to 92 stores is a concrete result that could serve as a model for future VTuber x physical retail partnerships.<\/p>\n<p>Source: <a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000205.000054019.html\">PR TIMES<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kajitsu Kobo Karin, a fresh fruit juice specialty shop operated by Aoki Fruit, has announced an expansion of i&#8230;<\/p>\n","protected":false},"author":2,"featured_media":6711,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","audition_thumb_url":"","audition_description":"","audition_editor_chief_comment":"","audition_organizer":"","audition_period":"","audition_deadline":"","audition_status":"","audition_recruitment_count":"","audition_selection_flow":"","audition_company_overview":"","audition_official_site":"","audition_sns_x":"","audition_sns_youtube":"","audition_apply_url":"","audition_official_url":"","audition_is_pr":"","audition_source":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-6720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>VTuber Sizma 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