{"id":7272,"date":"2026-07-28T17:19:22","date_gmt":"2026-07-28T08:19:22","guid":{"rendered":"https:\/\/alive-project.com\/en\/streamer-magazine\/?p=7272"},"modified":"2026-07-28T17:19:23","modified_gmt":"2026-07-28T08:19:23","slug":"18459","status":"publish","type":"post","link":"https:\/\/alive-project.com\/en\/streamer-magazine\/article\/18459\/","title":{"rendered":"REJECT Streamer Shirokuma Tsurara Releases Birthday Goods 2026 \u2014 4 Items Including Acrylic Blocks and Voice Products"},"content":{"rendered":"<p>Esports team <a href=\"https:\/\/reject.jp\/\">REJECT<\/a> has launched limited-edition birthday merchandise for streamer Shirokuma Tsurara, titled &#8220;Shirokuma Tsurara Birthday Goods 2026,&#8221; available for pre-order on the <a href=\"https:\/\/brand.reject.jp\/collections\/shirokumatsurara-birthday2026\">REJECT official online store<\/a>. The lineup consists of four items: two acrylic block designs and two voice products.<\/p>\n<div class=\"wp-block-group has-background\" style=\"background-color:#fffde6;border-radius:1rem;padding:1.5rem 1.75rem;margin-block:1.5rem;\">\n<p style=\"font-weight:700;font-size:16px;color:#00649A;margin:0 0 0.85rem;\">Key Points<\/p>\n<ul style=\"margin:0;padding-left:1.2rem;line-height:1.9;\">\n<li><strong>Sales start:<\/strong> Pre-orders open from July 27 (Mon), 2026 at 20:00 JST<\/li>\n<li><strong>Lineup:<\/strong> Acrylic Block A\/B (1,400 yen each, tax included), System Voice and Situation Voice (1,000 yen each, tax included)<\/li>\n<li><strong>Availability:<\/strong> REJECT official online store only<\/li>\n<li><strong>Sales format:<\/strong> Limited-period pre-order<\/li>\n<\/ul>\n<\/div>\n<h3 class=\"wp-block-heading\">Product Lineup and Pricing<\/h3>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1199\" src=\"https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/07\/reject-shirokuma-tsurara-acrylic-block.jpg\" alt=\"Shirokuma Tsurara Birthday Goods 2026 Acrylic Block A\/B designs\" class=\"wp-image-7267\" srcset=\"https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/07\/reject-shirokuma-tsurara-acrylic-block.jpg 1200w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/07\/reject-shirokuma-tsurara-acrylic-block-300x300.jpg 300w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/07\/reject-shirokuma-tsurara-acrylic-block-1024x1024.jpg 1024w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/07\/reject-shirokuma-tsurara-acrylic-block-150x150.jpg 150w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/07\/reject-shirokuma-tsurara-acrylic-block-768x767.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<p>The collection features four items in total. Acrylic Blocks A and B each feature a different deformed illustration design, priced at 1,400 yen (tax included) and sold separately.<\/p>\n<p>The voice products include a &#8220;System Voice&#8221; and a &#8220;Situation Voice,&#8221; both priced at 1,000 yen (tax included).<\/p>\n<h3 class=\"wp-block-heading\">How to Purchase<\/h3>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1199\" src=\"https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/07\/reject-shirokuma-tsurara-system-voice.jpg\" alt=\"Shirokuma Tsurara System Voice jacket visual\" class=\"wp-image-7268\" srcset=\"https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/07\/reject-shirokuma-tsurara-system-voice.jpg 1200w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/07\/reject-shirokuma-tsurara-system-voice-300x300.jpg 300w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/07\/reject-shirokuma-tsurara-system-voice-1024x1024.jpg 1024w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/07\/reject-shirokuma-tsurara-system-voice-150x150.jpg 150w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/07\/reject-shirokuma-tsurara-system-voice-768x767.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<p>Sales started on July 27 (Mon), 2026 at 20:00 JST on the <a href=\"https:\/\/brand.reject.jp\/\">REJECT official online store<\/a>. As this is a limited-period pre-order, those interested should check the <a href=\"https:\/\/brand.reject.jp\/collections\/shirokumatsurara-birthday2026\">product page<\/a> soon.<\/p>\n<h3 class=\"wp-block-heading\">About REJECT and Shirokuma Tsurara<\/h3>\n<p><a href=\"https:\/\/reject.jp\/\">REJECT<\/a> is an esports team founded in 2018 that boasts the most title divisions and world championship entries in Japan, with cumulative prize winnings ranking first domestically. At the Esports World Cup, which features a total prize pool exceeding 10 billion yen, REJECT has been selected for the Club Partner Program \u2014 limited to just 40 teams worldwide \u2014 for two consecutive years, earning high international recognition.<\/p>\n<p>Shirokuma Tsurara is a streamer who debuted under REJECT in March 2026. These birthday goods mark a milestone release just four months after her debut.<\/p>\n<h3 class=\"wp-block-heading\">Outlook<\/h3>\n<p>REJECT fields top players across multiple genres, including Umehara Daigo in the fighting game division and Dep in the shooting division. The team is expected to continue making waves in the esports scene. With Shirokuma Tsurara leading the streamer division, further merchandise releases and collaboration projects are likely on the horizon.<\/p>\n<h3 class=\"wp-block-heading\">Analysis<\/h3>\n<p>Releasing birthday goods just four months after debut demonstrates that Shirokuma Tsurara has quickly built a solid fanbase. REJECT is actively expanding beyond competitive esports into entertainment through streamers and VTubers, strengthening its overall presence as a team. Future merchandise lineups and collaboration projects will be worth watching.<\/p>\n<p>Source: <a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000608.000050979.html\">PR TIMES<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esports team REJECT has launched limited-edition birthday merchandise for streamer Shirokuma Tsurara, titled 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