{"id":7467,"date":"2026-08-06T15:48:45","date_gmt":"2026-08-06T06:48:45","guid":{"rendered":"https:\/\/alive-project.com\/en\/streamer-magazine\/?p=7467"},"modified":"2026-08-06T15:48:46","modified_gmt":"2026-08-06T06:48:46","slug":"18627","status":"publish","type":"post","link":"https:\/\/alive-project.com\/en\/streamer-magazine\/article\/18627\/","title":{"rendered":"Activ8 (Kizuna AI Operator) Joins Asobisystem Group, Strengthening Ties for Kizuna AI World Tour, 10th Anniversary Plans, and Next-Gen IP Creation"},"content":{"rendered":"<p><a href=\"https:\/\/activ8.co.jp\/about\/\">Activ8 Inc.<\/a> has announced that it will join the <a href=\"https:\/\/asobisystem.com\">Asobisystem Co., Ltd.<\/a> group. Activ8 is widely known as the operator of Kizuna AI, the pioneer of the VTuber movement, and the group integration aims to leverage the strengths of both companies for deeper collaboration going forward.<\/p>\n<div class=\"wp-block-group has-background\" style=\"background-color:#fffde6;border-radius:1rem;padding:1.5rem 1.75rem;margin-block:1.5rem;\">\n<p style=\"font-weight:700;font-size:16px;color:#00649A;margin:0 0 0.85rem;\">Key Takeaways<\/p>\n<ul style=\"margin:0;padding-left:1.2rem;line-height:1.9;\">\n<li><strong>Activ8 joins Asobisystem group:<\/strong> Maintains independent management structure<\/li>\n<li><strong>Kizuna AI Inc. continues to produce Kizuna AI:<\/strong> Remains as a wholly owned subsidiary of Activ8<\/li>\n<li><strong>Upcoming initiatives:<\/strong> Kizuna AI world tour, 10th anniversary plans, discovery and development of next-gen male and female groups, and new IP creation<\/li>\n<li><strong>Context:<\/strong> Japan&#8217;s overseas content market reached \u00a55.8 trillion in 2023, with a public-private target of \u00a520 trillion by 2033<\/li>\n<\/ul>\n<\/div>\n<h3 class=\"wp-block-heading\">A Co-Creative Relationship That Dates Back to &#8220;AIAIAI&#8221;<\/h3>\n<p>Asobisystem and Activ8 have jointly pursued multiple projects in the past. The Kizuna AI track &#8220;AIAIAI (feat. Yasutaka Nakata),&#8221; released in 2019, has amassed approximately 20 million views on YouTube and remains Kizuna AI&#8217;s biggest hit to date.<\/p>\n<p>Beyond that, the two companies have collaborated on a range of projects including the next-generation virtual production &#8220;ANNIN,&#8221; CAPSULE&#8217;s VRChat live concert &#8220;CAPSULE Live in VRChat &#8216;Metropulse&#8217;,&#8221; and post-2025 music activities and new IP development following Kizuna AI&#8217;s return to active operations.<\/p>\n<h3 class=\"wp-block-heading\">Creating Next-Gen IPs That Span the Real and Virtual Worlds<\/h3>\n<p>Going forward, the companies plan to pursue the discovery and development of next-generation male and female groups that bridge the real and virtual worlds, co-create music and build momentum for the world tour of <a href=\"https:\/\/alive-project.com\/en\/streamer-magazine\/article\/17562\/\">Kizuna AI in its 10th anniversary year<\/a>, and create new fancy character IPs.<\/p>\n<p>Asobisystem has a proven track record of bringing acts like Kyary Pamyu Pamyu and Atarashii Gakko! to the Coachella stage, and has produced groups such as FRUITS ZIPPER through its &#8220;KAWAII LAB.&#8221; initiative. By combining this expertise with Activ8&#8217;s knowledge in the virtual space, the partnership aims to create new forms of culture built for the global market from the outset.<\/p>\n<h3 class=\"wp-block-heading\">Tailwinds from Japan&#8217;s Growing Content Export Industry<\/h3>\n<p>Japan&#8217;s overseas content market expanded to \u00a55.8 trillion in 2023, surpassing the export value of steel and semiconductors. The Japanese government has set a public-private target of reaching \u00a520 trillion in overseas market size by 2033, positioning entertainment as a key growth industry.<\/p>\n<p>Activ8 CEO Osaka Takeshi commented, &#8220;With Asobisystem, we believe we can fulfill Kizuna AI&#8217;s wish to &#8216;connect with people&#8217; and create IPs that Japan can be proud of on the world stage.&#8221; Asobisystem CEO Nakagawa Yusuke also noted, &#8220;We share a great deal in common when it comes to our passion and commitment to creating new culture.&#8221;<\/p>\n<h3 class=\"wp-block-heading\">Our Take<\/h3>\n<p>The move by Activ8, operator of the pioneering VTuber Kizuna AI, to join the Asobisystem group symbolizes the ever-thinning boundary between virtual and real-world entertainment. The fusion of Asobisystem&#8217;s global network in music and fashion with Activ8&#8217;s virtual technology could give rise to entirely new genres of IP. For Kizuna AI, now in its 10th anniversary year, this marks the start of an exciting new chapter.<\/p>\n<p>Source: <a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000150.000033882.html\">PR TIMES<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Activ8 Inc. has announced that it will join the Asobisystem Co., Ltd. group. Activ8 is widely known as the ope&#8230;<\/p>\n","protected":false},"author":2,"featured_media":7462,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"audition_thumb_url":"","audition_description":"","audition_editor_chief_comment":"","audition_organizer":"","audition_period":"","audition_deadline":"","audition_status":"","audition_recruitment_count":"","audition_selection_flow":"","audition_company_overview":"","audition_official_site":"","audition_sns_x":"","audition_sns_youtube":"","audition_apply_url":"","audition_official_url":"","audition_is_pr":"","audition_source":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-7467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Activ8 (Kizuna AI Operator) Joins Asobisystem Group, Strengthening Ties for Kizuna AI World Tour, 10th Anniversary Plans, and Next-Gen IP Creation | Streamer Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alive-project.com\/en\/streamer-magazine\/article\/18627\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Activ8 (Kizuna AI Operator) Joins Asobisystem Group, Strengthening Ties for Kizuna AI World Tour, 10th Anniversary Plans, and Next-Gen IP Creation | Streamer Magazine\" \/>\n<meta property=\"og:description\" content=\"Activ8 Inc. has announced that it will join the Asobisystem Co., Ltd. group. 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