{"id":7480,"date":"2026-08-07T16:10:57","date_gmt":"2026-08-07T07:10:57","guid":{"rendered":"https:\/\/alive-project.com\/en\/streamer-magazine\/?p=7480"},"modified":"2026-08-07T16:10:59","modified_gmt":"2026-08-07T07:10:59","slug":"18648","status":"publish","type":"post","link":"https:\/\/alive-project.com\/en\/streamer-magazine\/article\/18648\/","title":{"rendered":"Colorful Peach \u00d7 JR East Launch Major Tie-Up: 11-Station Stamp Rally and Private Shinkansen Tour Starting September 26"},"content":{"rendered":"<p class=\"wp-block-paragraph\">East Japan Railway Company (<a href=\"https:\/\/www.jreast.co.jp\/\">JR East<\/a>) has announced a tie-up campaign with VTuber group &#8220;Colorful Peach&#8221; titled &#8220;<a href=\"https:\/\/www.jreast.co.jp\/colorful-peach-jreast\/\">All Aboard! Karapichi Express<\/a>,&#8221; running from September 26, 2026 (Sat) through January 31, 2027 (Sun). The campaign spans the Yokohama and Sendai areas, featuring a stamp rally, merchandise events, and a private Shinkansen tour among other initiatives.<\/p>\n<div style=\"background:#fffde6;border-left:4px solid #00649A;padding:1em 1.2em;margin:1.5em 0;\">\n<span style=\"font-weight:bold;color:#00649A;\">Key Points<\/span><\/p>\n<ul style=\"margin:0.5em 0 0 1.2em;padding:0;\">\n<li><a href=\"https:\/\/www.ekitag.jp\">Ekitag<\/a> stamp rally across 11 stations \u2014 6 in Yokohama and 5 in Sendai<\/li>\n<li>Original stickers (first-come, first-served) for presenting a Tohoku Shinkansen e-Ticket<\/li>\n<li>Merchandise featuring members in station staff uniform designs sold at Yokohama Station and Yokohama Vivre<\/li>\n<li>Private Shinkansen tour from Sendai to Tokyo on October 3 (limited to 98 passengers, \u00a518,800)<\/li>\n<li>All 11 members appear in station staff uniform-inspired key visuals and merchandise<\/li>\n<\/ul>\n<\/div>\n<h3 class=\"wp-block-heading\">Ekitag Stamp Rally Across 11 Stations in Yokohama and Sendai<\/h3>\n<p class=\"wp-block-paragraph\">The Ekitag-powered stamp rally covers six stations in the Yokohama area (Sakuragicho, Yokohama, Higashi-Kanagawa, Kikuna, Shin-Yokohama, and Machida) and five in the Sendai area (Sendai, Nagamachi, Honshiogama, Tagajo, and Miyaginohara) for a total of 11 stations. Collecting stamps earns participants original merchandise, and those who complete both areas will be entered into a lottery for a complete set of all 11 random card designs (20 winners). Participation requires <a href=\"https:\/\/www.jrepoint.jp\/campaign\/0061002252\/\">JRE POINT<\/a> membership registration.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/colorfulpeach-jr-card.jpg\" alt=\"Colorful Peach station staff uniform random cards\" class=\"wp-image-7473\" srcset=\"https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/colorfulpeach-jr-card.jpg 800w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/colorfulpeach-jr-card-300x300.jpg 300w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/colorfulpeach-jr-card-150x150.jpg 150w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/colorfulpeach-jr-card-768x768.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Station staff uniform-inspired random cards (image)<\/figcaption><\/figure>\n<h3 class=\"wp-block-heading\">Tohoku Shinkansen Rider Benefits and Private Shinkansen Tour<\/h3>\n<p class=\"wp-block-paragraph\">During the campaign period, presenting a Tohoku Shinkansen e-Ticket at designated stations will earn riders an original sticker on a first-come, first-served basis. An additional lottery will award B2-size tapestries to 20 winners.<\/p>\n<p class=\"wp-block-paragraph\">On October 3 (Sat), a private Shinkansen tour departing Sendai and arriving in Tokyo will be held, limited to 98 passengers at \u00a518,800 (tax included). The tour is organized and operated by <a href=\"https:\/\/www.jtb.co.jp\/entertainment\/tour\/2026\/uuum_higashi\/\">JTB<\/a>, with first-priority lottery registration open from August 6 through August 11.<\/p>\n<h3 class=\"wp-block-heading\">Merchandise Events Featuring Station Staff Uniform Designs<\/h3>\n<p class=\"wp-block-paragraph\">Merchandise featuring all 11 members in station staff uniform designs will be sold at two venues. From September 26 to October 8, items will be available at Yokohama Station SOUTH COURT, followed by the &#8220;Colorful Peach OFFICIAL SHOP&#8221; on the 6th floor of Yokohama Vivre from October 9 through January 31, 2027. The lineup includes random cards, pin badges, acrylic stands, keychains, pass cases, tote bags, and more.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1930\" height=\"1350\" src=\"https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/colorfulpeach-jr-goods.jpg\" alt=\"Karapichi Express merchandise lineup\" class=\"wp-image-7474\" srcset=\"https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/colorfulpeach-jr-goods.jpg 1930w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/colorfulpeach-jr-goods-300x210.jpg 300w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/colorfulpeach-jr-goods-1024x716.jpg 1024w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/colorfulpeach-jr-goods-768x537.jpg 768w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/colorfulpeach-jr-goods-1536x1074.jpg 1536w\" sizes=\"auto, (max-width: 1930px) 100vw, 1930px\" \/><\/figure>\n<h3 class=\"wp-block-heading\">Outlook<\/h3>\n<p class=\"wp-block-paragraph\">This tie-up is part of JR East&#8217;s &#8220;Beyond the Border&#8221; strategy, which aims to generate travel through content-driven campaigns. By spanning both Yokohama and Sendai, the initiative offers fans real-world travel experiences while showcasing the appeal of each region. A roughly four-month campaign between a VTuber group and a railway company is substantial in scale, and the inclusion of a private Shinkansen tour adds a distinctive touch that Colorful Peach fans will not want to miss.<\/p>\n<p class=\"wp-block-paragraph\">Source: <a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000001494.000017557.html\">PR TIMES<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>East Japan Railway Company (JR East) has announced a tie-up campaign with VTuber group &#8220;Colorful Peach&#038;#&#8230;<\/p>\n","protected":false},"author":2,"featured_media":7472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"audition_thumb_url":"","audition_description":"","audition_editor_chief_comment":"","audition_organizer":"","audition_period":"","audition_deadline":"","audition_status":"","audition_recruitment_count":"","audition_selection_flow":"","audition_company_overview":"","audition_official_site":"","audition_sns_x":"","audition_sns_youtube":"","audition_apply_url":"","audition_official_url":"","audition_is_pr":"","audition_source":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-7480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colorful Peach \u00d7 JR East Launch Major Tie-Up: 11-Station Stamp Rally 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