{"id":7550,"date":"2026-08-13T17:30:19","date_gmt":"2026-08-13T08:30:19","guid":{"rendered":"https:\/\/alive-project.com\/en\/streamer-magazine\/?p=7550"},"modified":"2026-08-14T17:35:20","modified_gmt":"2026-08-14T08:35:20","slug":"18747","status":"publish","type":"post","link":"https:\/\/alive-project.com\/en\/streamer-magazine\/article\/18747\/","title":{"rendered":"hololive x Gokurakuyu\/RAKU SPA Collab &#8216;Furolife&#8217; Across All 39 Locations from August 27"},"content":{"rendered":"<p><a href=\"https:\/\/www.gokurakuyu.ne.jp\/\">Gokurakuyu Inc.<\/a> and GK Marketing Inc. will launch the collaboration campaign &#8220;<a href=\"https:\/\/rakuspa.com\/hololive_yumeguritabi\/?round=2\">Furolife: A Healing Hot Spring Journey ~Futameguri~<\/a>&#8221; with &#8220;<a href=\"https:\/\/hololive.hololivepro.com\/\">hololive<\/a>,&#8221; the female VTuber group operated by COVER Corporation, starting August 27, 2026, across all 39 <a href=\"https:\/\/www.rakuspa.com\/\">Gokurakuyu and RAKU SPA<\/a> locations. The campaign features nine different programs including limited-edition muffler towels, collaboration menu items, and themed baths.<\/p>\n<div class=\"wp-block-group has-background\" style=\"background-color:#fffde6;border-radius:1rem;padding:1.5rem 1.75rem;margin-block:1.5rem;\">\n<p style=\"font-weight:700;font-size:16px;color:#00649A;margin:0 0 0.85rem;\">Key Points<\/p>\n<ul style=\"margin:0;padding-left:1.2rem;line-height:1.9;\">\n<li><strong>Campaign Period:<\/strong> August 27 (Thursday) to September 29 (Tuesday), 2026<\/li>\n<li><strong>Participating Locations:<\/strong> All 39 Gokurakuyu and RAKU SPA group locations<\/li>\n<li><strong>Limited Merchandise:<\/strong> Exclusive muffler towels and goods featuring original illustrations<\/li>\n<li><strong>Interactive Programs:<\/strong> Themed baths, sticker rally, and in-facility mystery-solving event<\/li>\n<li><strong>X Campaign:<\/strong> Post and show at store for a chance to win postcards and collab decorations<\/li>\n<\/ul>\n<\/div>\n<h3 class=\"wp-block-heading\">Limited-Edition Merchandise with Original Illustrations<\/h3>\n<p>The highlight of the collaboration is the limited-edition muffler towel set &#8220;Healing Furolife Set ~Futameguri~,&#8221; featuring original illustrations. Guests receive a random towel upon paying the set admission fee. Additionally, a wide range of merchandise featuring two illustration styles \u2014 yukata version and loungewear version \u2014 will be available for purchase. Starting August 27 at noon, items can also be ordered from the <a href=\"https:\/\/www.store-gk.com\/\">official Gokurakuyu online shop<\/a>.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/hololive-furolife-set-futameguri.jpg\" alt=\"Healing Furolife Set Futameguri\" class=\"wp-image-7538\" srcset=\"https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/hololive-furolife-set-futameguri.jpg 1200w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/hololive-furolife-set-futameguri-300x169.jpg 300w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/hololive-furolife-set-futameguri-1024x576.jpg 1024w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/hololive-furolife-set-futameguri-768x432.jpg 768w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/hololive-furolife-set-futameguri-744x419.jpg 744w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/hololive-furolife-set-futameguri-360x203.jpg 360w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/hololive-furolife-set-futameguri-720x406.jpg 720w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/hololive-furolife-set-futameguri-780x439.jpg 780w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/hololive-furolife-set-futameguri-169x95.jpg 169w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/hololive-furolife-set-futameguri-338x190.jpg 338w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<h3 class=\"wp-block-heading\">Collaboration Menu Items and Themed Baths<\/h3>\n<p>The in-store restaurants will serve collaboration food and drinks topped with ingredients selected by hololive talents with the wish to &#8220;energize&#8221; and &#8220;heal&#8221; visitors. Each menu item ordered comes with a random original coaster (12 designs total), and limited-quantity special menu items include a charm-adorned spoon as a bonus. Four types of collaboration baths with scents chosen by the talents will also be available in the bathing areas.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/hololive-gokurakuyu-collab-menu.jpg\" alt=\"hololive x Gokurakuyu collaboration menu\" class=\"wp-image-7539\" srcset=\"https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/hololive-gokurakuyu-collab-menu.jpg 1200w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/hololive-gokurakuyu-collab-menu-300x169.jpg 300w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/hololive-gokurakuyu-collab-menu-1024x576.jpg 1024w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/hololive-gokurakuyu-collab-menu-768x432.jpg 768w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/hololive-gokurakuyu-collab-menu-744x419.jpg 744w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/hololive-gokurakuyu-collab-menu-360x203.jpg 360w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/hololive-gokurakuyu-collab-menu-720x406.jpg 720w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/hololive-gokurakuyu-collab-menu-780x439.jpg 780w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/hololive-gokurakuyu-collab-menu-169x95.jpg 169w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/hololive-gokurakuyu-collab-menu-338x190.jpg 338w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<h3 class=\"wp-block-heading\">Sticker Rally, Mystery Solving, and More Interactive Programs<\/h3>\n<p>Purchasers of the Healing Furolife Set receive a hot spring sticker, and collecting three stickers during the campaign period earns a limited-edition hologram laminate card. A mini mystery-solving event is also held within the facilities, where correct answers are rewarded with a limited-edition Japanese-paper-style sticker. Special voice announcements will also play throughout the facilities during the collaboration period.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/hololive-gokurakuyu-collab-bath.jpg\" alt=\"hololive x Gokurakuyu collaboration bath\" class=\"wp-image-7541\" srcset=\"https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/hololive-gokurakuyu-collab-bath.jpg 1200w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/hololive-gokurakuyu-collab-bath-300x169.jpg 300w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/hololive-gokurakuyu-collab-bath-1024x576.jpg 1024w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/hololive-gokurakuyu-collab-bath-768x432.jpg 768w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/hololive-gokurakuyu-collab-bath-744x419.jpg 744w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/hololive-gokurakuyu-collab-bath-360x203.jpg 360w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/hololive-gokurakuyu-collab-bath-720x406.jpg 720w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/hololive-gokurakuyu-collab-bath-780x439.jpg 780w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/hololive-gokurakuyu-collab-bath-169x95.jpg 169w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/hololive-gokurakuyu-collab-bath-338x190.jpg 338w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<h3 class=\"wp-block-heading\">Future Outlook<\/h3>\n<p>As the subtitle &#8220;~Futameguri~&#8221; suggests, this marks the second installment of the collaboration, following the previous successful partnership between hololive and the bath facility chain. Details of each program and participating locations are available on the collaboration website. With initiatives like the <a href=\"https:\/\/alive-project.com\/en\/streamer-magazine\/article\/18603\/\">Shirakami Fubuki x Miroku no Sato collaboration<\/a>, hololive continues to actively pursue real-world retail tie-ups, and more cross-industry collaborations are expected going forward.<\/p>\n<h3 class=\"wp-block-heading\">Commentary and Prospects<\/h3>\n<p>The sheer scale of 39 locations combined with nine different programs \u2014 spanning merchandise, food, baths, mystery-solving, and a sticker rally \u2014 makes this an impressively comprehensive campaign. The pairing of a hot spring facility&#8217;s healing atmosphere with VTuber content promises a uniquely memorable fan experience. The launch of a second installment validates the success of the first, signaling that the VTuber real-world event market continues to expand. Running for about a month from late summer into fall, this campaign is poised to draw fans from across the country.<\/p>\n<p>Source: <a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000255.000108434.html\">PR TIMES<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. hololive teams up with Gokurakuyu\/RAKU SPA for a second bath house collaboration across all 39 locations, featuring themed baths, exclusive merch, and a sticker rally.<br \/>\n   \u30db\u30ed\u30e9\u30a4\u30d6\u00d7\u6975\u697d\u6e6f\u30fbRAKU SPA\u516839\u5e97\u8217\u30b3\u30e9\u30dc\u7b2c2\u5f3e\u3002\u30b3\u30e9\u30dc\u98a8\u5442\u30fb\u9650\u5b9a\u30b0\u30c3\u30ba\u30fb\u30b7\u30fc\u30eb\u30e9\u30ea\u30fc\u3082\u3002<\/p>\n<p>2. Soak in style \u2014 hololive&#8217;s collab with Japan&#8217;s Gokurakuyu chain brings VTuber-themed baths, food, and mystery events to 39 locations starting August 27.<br \/>\n   \u30db\u30ed\u30e9\u30a4\u30d6\u30b3\u30e9\u30dc\u304c\u6975\u697d\u6e6f39\u5e97\u8217\u306b\u5c55\u958b\u3002VTuber\u30c6\u30fc\u30de\u306e\u98a8\u5442\u30fb\u30d5\u30fc\u30c9\u30fb\u8b0e\u89e3\u304d\u30a4\u30d9\u30f3\u30c8\u3002<\/p>\n<p>3. From scented baths to sticker rallies, hololive and Gokurakuyu&#8217;s second nationwide collab offers nine interactive programs across 39 hot spring locations.<br \/>\n   \u9999\u308a\u98a8\u5442\u304b\u3089\u30b7\u30fc\u30eb\u30e9\u30ea\u30fc\u307e\u3067\u3001\u30db\u30ed\u30e9\u30a4\u30d6\u00d7\u6975\u697d\u6e6f\u306e\u5168\u56fd\u30b3\u30e9\u30dc\u7b2c2\u5f3e\u304c9\u3064\u306e\u4f01\u753b\u3067\u5c55\u958b\u3002<\/p>\n","protected":false},"author":2,"featured_media":7536,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"audition_thumb_url":"","audition_description":"","audition_editor_chief_comment":"","audition_organizer":"","audition_period":"","audition_deadline":"","audition_status":"","audition_recruitment_count":"","audition_selection_flow":"","audition_company_overview":"","audition_official_site":"","audition_sns_x":"","audition_sns_youtube":"","audition_apply_url":"","audition_official_url":"","audition_is_pr":"","audition_source":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-7550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>hololive x Gokurakuyu\/RAKU SPA Collab &#039;Furolife&#039; Across All 39 Locations from August 27 | Streamer Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alive-project.com\/en\/streamer-magazine\/article\/18747\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"hololive x Gokurakuyu\/RAKU SPA Collab &#039;Furolife&#039; Across All 39 Locations from August 27 | Streamer Magazine\" \/>\n<meta property=\"og:description\" content=\"1. hololive teams up with Gokurakuyu\/RAKU SPA for a second bath house collaboration across all 39 locations, featuring themed baths, exclusive merch, and a sticker rally.  \u30db\u30ed\u30e9\u30a4\u30d6\u00d7\u6975\u697d\u6e6f\u30fbRAKU SPA\u516839\u5e97\u8217\u30b3\u30e9\u30dc\u7b2c2\u5f3e\u3002\u30b3\u30e9\u30dc\u98a8\u5442\u30fb\u9650\u5b9a\u30b0\u30c3\u30ba\u30fb\u30b7\u30fc\u30eb\u30e9\u30ea\u30fc\u3082\u3002 2. Soak in style \u2014 hololive&#039;s collab with Japan&#039;s Gokurakuyu chain brings VTuber-themed baths, food, and mystery events to 39 locations starting August 27.  \u30db\u30ed\u30e9\u30a4\u30d6\u30b3\u30e9\u30dc\u304c\u6975\u697d\u6e6f39\u5e97\u8217\u306b\u5c55\u958b\u3002VTuber\u30c6\u30fc\u30de\u306e\u98a8\u5442\u30fb\u30d5\u30fc\u30c9\u30fb\u8b0e\u89e3\u304d\u30a4\u30d9\u30f3\u30c8\u3002 3. 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