{"id":7564,"date":"2026-08-17T16:05:53","date_gmt":"2026-08-17T07:05:53","guid":{"rendered":"https:\/\/alive-project.com\/en\/streamer-magazine\/?p=7564"},"modified":"2026-08-17T16:05:54","modified_gmt":"2026-08-17T07:05:54","slug":"18801","status":"publish","type":"post","link":"https:\/\/alive-project.com\/en\/streamer-magazine\/article\/18801\/","title":{"rendered":"Jinin Shimaenaga x 20 VTubers Collab POP UP SHOP Opens at Shibuya HMV&#038;BOOKS on August 21, Final Day Features All-Cast Live Event"},"content":{"rendered":"<p><a href=\"https:\/\/clan-entertainment.com\/\">ClaN Entertainment<\/a> has announced that a POP UP SHOP for the collaboration project &#8220;Jinin Shimaenaga Nakayoshi Keikaku&#8221; (Jinin Shimaenaga Friendship Plan), featuring the popular character &#8220;<a href=\"https:\/\/x.com\/Jininshimaenaga\">Jinin Shimaenaga<\/a>&#8221; and 20 VTubers, will be held from August 21 to 30, 2026 at HMV&amp;BOOKS SHIBUYA 6F inside Shibuya Modi.<\/p>\n<div class=\"wp-block-group has-background\" style=\"background-color:#fffde6;border-radius:1rem;padding:1.5rem 1.75rem;margin-block:1.5rem;\">\n<p style=\"font-weight:700;font-size:16px;color:#00649A;margin:0 0 0.85rem;\">Key Points<\/p>\n<ul style=\"margin:0;padding-left:1.2rem;line-height:1.9;\">\n<li><strong>Event period:<\/strong> August 21\u201330, 2026, at HMV&amp;BOOKS SHIBUYA 6F POP UP Space<\/li>\n<li><strong>20 VTubers appearing on rotating daily schedule:<\/strong> Interacting with visitors via in-store monitors<\/li>\n<li><strong>August 30 live event:<\/strong> All 20 members gather for a 4-part event featuring original Jinin Shimaenaga reveals and signed merchandise lottery<\/li>\n<li><strong>Newly illustrated merchandise:<\/strong> Five categories including acrylic plates, acrylic stands, and tapestries<\/li>\n<\/ul>\n<\/div>\n<h3 class=\"wp-block-heading\">A Cross-Industry Collaboration: The &#8220;Jinin Shimaenaga Friendship Plan&#8221;<\/h3>\n<p>&#8220;Jinin Shimaenaga&#8221; is a uniquely conceived character who blends in with a flock of long-tailed tits despite not actually being one \u2014 a creature that simply self-identifies as a long-tailed tit. The character has gained popularity across social media platforms including YouTube and TikTok, and this time a cross-industry collaboration with 20 VTubers, primarily from ClaN Entertainment, has been realized.<\/p>\n<p>Throughout the event period, VTubers affiliated with <a href=\"https:\/\/x.com\/VClan_NTV\">C+ \/ Nippon TV ClaN<\/a> will appear on rotating daily schedules via in-store monitors, engaging directly with visitors in a &#8220;shopkeeper&#8221; format. Opening day on August 21 will feature Mitsunoki Shirabe and Ote Matabi, with a different VTuber welcoming fans each subsequent day.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/shimaenaga-popup-schedule.jpg\" alt=\"Jinin Shimaenaga Friendship Plan in-store streaming schedule\" class=\"wp-image-7558\" srcset=\"https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/shimaenaga-popup-schedule.jpg 1200w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/shimaenaga-popup-schedule-300x169.jpg 300w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/shimaenaga-popup-schedule-1024x576.jpg 1024w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/shimaenaga-popup-schedule-768x432.jpg 768w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/shimaenaga-popup-schedule-744x419.jpg 744w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/shimaenaga-popup-schedule-360x203.jpg 360w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/shimaenaga-popup-schedule-720x406.jpg 720w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/shimaenaga-popup-schedule-780x439.jpg 780w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/shimaenaga-popup-schedule-169x95.jpg 169w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/shimaenaga-popup-schedule-338x190.jpg 338w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<h3 class=\"wp-block-heading\">Final Day Live Event Details: August 30<\/h3>\n<p>On the final day, August 30, a 4-part live event will be held at the HMV&amp;BOOKS SHIBUYA 5F event space. All 20 participating VTubers will gather, each revealing their own original &#8220;Jinin Shimaenaga&#8221; character. Visitors will judge which custom Jinin Shimaenaga is the cutest in an interactive format. Alicia Eclair will serve as the event MC.<\/p>\n<p>Participation in the live event requires an entry ticket distributed to those who purchase POP UP merchandise totaling 8,800 yen (tax included) or more in a single transaction. Additionally, signed merchandise lottery tickets will be distributed for every 13,200 yen (tax included) spent.<\/p>\n<h3 class=\"wp-block-heading\">Five Categories of Merchandise Featuring Newly Illustrated Art<\/h3>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1600\" src=\"https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/shimaenaga-popup-goods.jpg\" alt=\"Jinin Shimaenaga Friendship Plan merchandise information\" class=\"wp-image-7559\" srcset=\"https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/shimaenaga-popup-goods.jpg 1200w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/shimaenaga-popup-goods-225x300.jpg 225w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/shimaenaga-popup-goods-768x1024.jpg 768w, https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/shimaenaga-popup-goods-1152x1536.jpg 1152w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<p>Collaboration merchandise featuring newly illustrated artwork includes A4-sized acrylic plates (5 designs, 6,600 yen each), acrylic stands with plates (20 designs, 3,300 yen each), A3 tapestries (24 designs, 3,300 yen each), random pin badges (660 yen each), and random trading cards (880 yen each). Online sales via an e-commerce site are also planned following the POP UP&#8217;s conclusion.<\/p>\n<h3 class=\"wp-block-heading\">Future Developments<\/h3>\n<p>Post-event online merchandise sales will be announced on the <a href=\"https:\/\/x.com\/VClan_NTV\">C+ \/ Nippon TV ClaN official X account<\/a>. As collaborations between VTubers and character IPs continue to grow, this project \u2014 combining daily rotating in-store appearances with online e-commerce sales \u2014 stands out as a noteworthy example of multi-faceted fan engagement design.<\/p>\n<h3 class=\"wp-block-heading\">Commentary and Outlook<\/h3>\n<p>The combination of 20 VTubers and a popular character IP in a cross-industry collaboration, along with daily rotating in-store appearances and an interactive &#8220;judge the cutest original Jinin Shimaenaga&#8221; event, offers plenty of reasons for fans to visit repeatedly. Holding the event at HMV&amp;BOOKS in Shibuya \u2014 a prime location \u2014 also has the potential to expand awareness beyond the existing VTuber fanbase to general consumers. The dual approach of live events and e-commerce sales could become a model for future VTuber merchandise strategies.<\/p>\n<p>Source: <a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000299.000100939.html\">PR TIMES<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. Jinin Shimaenaga teams up with 20 VTubers for a POP UP SHOP at Shibuya HMV&#038;BOOKS from August 21-30, featuring daily rotating appearances and a final all-cast live event.<br \/>\n   \u300c\u81ea\u8a8d\u30b7\u30de\u30a8\u30ca\u30ac\u300d\u3068VTuber20\u540d\u304c\u6e0b\u8c37HMV&#038;BOOKS\u3067POP UP SHOP\u3092\u958b\u50ac\u3001\u65e5\u66ff\u308f\u308a\u51fa\u6f14\u3068\u6700\u7d42\u65e5\u306e\u5168\u54e1\u96c6\u7d50\u30a4\u30d9\u30f3\u30c8\u304c\u76ee\u7389\u3002<\/p>\n<p>2. 20 VTubers collaborate with Jinin Shimaenaga for a 10-day POP UP at Shibuya HMV&#038;BOOKS, culminating in an all-member live event with exclusive merchandise on August 30.<br \/>\n   VTuber20\u540d\u304c\u300c\u81ea\u8a8d\u30b7\u30de\u30a8\u30ca\u30ac\u300d\u3068\u30b3\u30e9\u30dc\u3057\u305fPOP UP\u3092\u6e0b\u8c37\u306710\u65e5\u9593\u958b\u50ac\u30018\u670830\u65e5\u306b\u306f\u9650\u5b9a\u30b0\u30c3\u30ba\u4ed8\u304d\u30ea\u30a2\u30eb\u30a4\u30d9\u30f3\u30c8\u3082\u3002<\/p>\n<p>3. ClaN Entertainment launches a Jinin Shimaenaga x VTuber POP UP SHOP in Shibuya with daily VTuber appearances, new illustrated merch, and a grand finale featuring all 20 creators.<br \/>\n   ClaN Entertainment\u304c\u6e0b\u8c37\u3067POP UP SHOP\u3092\u5c55\u958b\u3001VTuber\u65e5\u66ff\u308f\u308a\u51fa\u6f14\u3068\u65b0\u898f\u63cf\u304d\u4e0b\u308d\u3057\u30b0\u30c3\u30ba\u3001\u516820\u540d\u96c6\u7d50\u306e\u30d5\u30a3\u30ca\u30fc\u30ec\u3082\u3002<\/p>\n","protected":false},"author":2,"featured_media":7557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"audition_thumb_url":"","audition_description":"","audition_editor_chief_comment":"","audition_organizer":"","audition_period":"","audition_deadline":"","audition_status":"","audition_recruitment_count":"","audition_selection_flow":"","audition_company_overview":"","audition_official_site":"","audition_sns_x":"","audition_sns_youtube":"","audition_apply_url":"","audition_official_url":"","audition_is_pr":"","audition_source":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-7564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jinin Shimaenaga x 20 VTubers Collab POP UP SHOP Opens at Shibuya HMV&amp;BOOKS on August 21, Final Day Features All-Cast Live Event | Streamer Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alive-project.com\/en\/streamer-magazine\/article\/18801\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jinin Shimaenaga x 20 VTubers Collab POP UP SHOP Opens at Shibuya HMV&amp;BOOKS on August 21, Final Day Features All-Cast Live Event | Streamer Magazine\" \/>\n<meta property=\"og:description\" content=\"1. Jinin Shimaenaga teams up with 20 VTubers for a POP UP SHOP at Shibuya HMV&amp;BOOKS from August 21-30, featuring daily rotating appearances and a final all-cast live event.  \u300c\u81ea\u8a8d\u30b7\u30de\u30a8\u30ca\u30ac\u300d\u3068VTuber20\u540d\u304c\u6e0b\u8c37HMV&amp;BOOKS\u3067POP UP SHOP\u3092\u958b\u50ac\u3001\u65e5\u66ff\u308f\u308a\u51fa\u6f14\u3068\u6700\u7d42\u65e5\u306e\u5168\u54e1\u96c6\u7d50\u30a4\u30d9\u30f3\u30c8\u304c\u76ee\u7389\u3002 2. 20 VTubers collaborate with Jinin Shimaenaga for a 10-day POP UP at Shibuya HMV&amp;BOOKS, culminating in an all-member live event with exclusive merchandise on August 30.  VTuber20\u540d\u304c\u300c\u81ea\u8a8d\u30b7\u30de\u30a8\u30ca\u30ac\u300d\u3068\u30b3\u30e9\u30dc\u3057\u305fPOP UP\u3092\u6e0b\u8c37\u306710\u65e5\u9593\u958b\u50ac\u30018\u670830\u65e5\u306b\u306f\u9650\u5b9a\u30b0\u30c3\u30ba\u4ed8\u304d\u30ea\u30a2\u30eb\u30a4\u30d9\u30f3\u30c8\u3082\u3002 3. ClaN Entertainment launches a Jinin Shimaenaga x VTuber POP UP SHOP in Shibuya with daily VTuber appearances, new illustrated merch, and a grand finale featuring all 20 creators.  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Jinin Shimaenaga teams up with 20 VTubers for a POP UP SHOP at Shibuya HMV&BOOKS from August 21-30, featuring daily rotating appearances and a final all-cast live event.  \u300c\u81ea\u8a8d\u30b7\u30de\u30a8\u30ca\u30ac\u300d\u3068VTuber20\u540d\u304c\u6e0b\u8c37HMV&BOOKS\u3067POP UP SHOP\u3092\u958b\u50ac\u3001\u65e5\u66ff\u308f\u308a\u51fa\u6f14\u3068\u6700\u7d42\u65e5\u306e\u5168\u54e1\u96c6\u7d50\u30a4\u30d9\u30f3\u30c8\u304c\u76ee\u7389\u3002 2. 20 VTubers collaborate with Jinin Shimaenaga for a 10-day POP UP at Shibuya HMV&BOOKS, culminating in an all-member live event with exclusive merchandise on August 30.  VTuber20\u540d\u304c\u300c\u81ea\u8a8d\u30b7\u30de\u30a8\u30ca\u30ac\u300d\u3068\u30b3\u30e9\u30dc\u3057\u305fPOP UP\u3092\u6e0b\u8c37\u306710\u65e5\u9593\u958b\u50ac\u30018\u670830\u65e5\u306b\u306f\u9650\u5b9a\u30b0\u30c3\u30ba\u4ed8\u304d\u30ea\u30a2\u30eb\u30a4\u30d9\u30f3\u30c8\u3082\u3002 3. 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