{"id":7626,"date":"2026-08-19T15:58:49","date_gmt":"2026-08-19T06:58:49","guid":{"rendered":"https:\/\/alive-project.com\/en\/streamer-magazine\/?p=7626"},"modified":"2026-08-19T15:58:50","modified_gmt":"2026-08-19T06:58:50","slug":"18872","status":"publish","type":"post","link":"https:\/\/alive-project.com\/en\/streamer-magazine\/article\/18872\/","title":{"rendered":"Machi Superchat Project Releases Third Performance Report on VTuber x Regional Revitalization Across 8 Municipalities"},"content":{"rendered":"<p><a href=\"https:\/\/uyet.jp\/\" target=\"_blank\" rel=\"noopener\">uyet Inc.<\/a> has published the third installment of its performance report for the &#8220;<a href=\"https:\/\/home.machisupa.com\/\" target=\"_blank\" rel=\"noopener\">Machi Superchat Project<\/a>,&#8221; a city promotion initiative leveraging VTubers. The report compiles data and outcomes from collaborations with eight municipalities since the project\\&#8217;s launch in December 2023, and is available as a free download for local government officials.<\/p>\n<div class=\"wp-block-group has-background\" style=\"background-color:#fffde6;border-radius:1rem;padding:1.5rem 1.75rem;margin-block:1.5rem;\">\n<p style=\"font-weight:700;font-size:16px;color:#00649A;margin:0 0 0.85rem;\">Key Takeaways<\/p>\n<ul style=\"margin:0;padding-left:1.2rem;line-height:1.9;\">\n<li><strong>Subject:<\/strong> Third performance report released for the Machi Superchat Project, a VTuber-powered regional revitalization initiative<\/li>\n<li><strong>Track Record:<\/strong> Implemented across 8 municipalities since December 2023, including Hachimantai (Iwate), Niimi (Okayama), and others<\/li>\n<li><strong>Contents:<\/strong> Includes effectiveness data from VTuber promotions, success factors, and interviews with talent and municipal officials<\/li>\n<li><strong>Availability:<\/strong> Free download for local government officials via the official website<\/li>\n<\/ul>\n<\/div>\n<h3 class=\"wp-block-heading\">What Is the Machi Superchat Project?<\/h3>\n<p>The Machi Superchat Project aims to connect VTuber fans \u2014 primarily in their teens to 30s \u2014 with communities they can support and champion. Through content such as manga and videos that showcase local attractions, the project contributes to regional revitalization and the expansion of hometown tax donations (furusato nozei).<\/p>\n<p>To date, the project has been implemented in eight municipalities: Hachimantai City (Iwate), Niimi City (Okayama), Hokota City (Ibaraki), Kitakata City (Fukushima), Tamana City (Kumamoto), Tarui Town (Gifu), Tsurui Village (Hokkaido), and Kawaguchi City (Saitama). The project also shares updates through its <a href=\"https:\/\/twitter.com\/machisupaPJ\" target=\"_blank\" rel=\"noopener\">official X account<\/a>.<\/p>\n<h3 class=\"wp-block-heading\">What\\&#8217;s in the Third Report<\/h3>\n<p>The third report presents data-driven results from collaborations with municipalities, along with an analysis of the effectiveness of VTuber-powered promotions and the key factors behind successful campaigns. It also features interviews with participating talent, local businesses, and municipal officials, making it a practical resource grounded in on-the-ground perspectives.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1123\" height=\"794\" src=\"https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/machisupa-report-toc.jpg\" alt=\"Machi Superchat Project Third Performance Report Table of Contents\" class=\"wp-image-18869\" \/><\/figure>\n<p>The 34-page report covers topics including the concept of &#8220;related population&#8221; (kankeijinkou), how the Machi Superchat approach addresses municipal challenges, a list of participating regions (2023\u20132026), case studies from Hokota City (Ibaraki) and Niimi City (Okayama), and models for municipal collaboration. It is available as a free download for municipal officials and those interested in VTuber-powered promotions through the <a href=\"https:\/\/home.machisupa.com\/contact6\" target=\"_blank\" rel=\"noopener\">official website\\&#8217;s inquiry form<\/a>.<\/p>\n<h3 class=\"wp-block-heading\">Looking Ahead<\/h3>\n<p>uyet Inc., positioning itself as a &#8220;comprehensive IP content company,&#8221; has been steadily building its track record with initiatives such as <a href=\"https:\/\/alive-project.com\/en\/streamer-magazine\/article\/17556\/\" target=\"_blank\" rel=\"noopener\">a regional collaboration with Niimi City, Okayama<\/a> and <a href=\"https:\/\/alive-project.com\/en\/streamer-magazine\/article\/18541\/\" target=\"_blank\" rel=\"noopener\">a third year of partnership with Hokota City, Ibaraki<\/a>. Additional installments of the performance report are planned, with new case studies and data on VTuber x regional revitalization expected to be added. In partnership with Future Link Network Inc., the project aims to expand to even more municipalities.<\/p>\n<h3 class=\"wp-block-heading\">Our Take<\/h3>\n<p>Collaborations between VTubers and local governments are attracting attention as a new model that channels fan &#8220;oshi-katsu&#8221; (support culture) into regional economies. Publishing a data-backed report covering eight municipalities provides strong evidence for local governments that have yet to explore VTuber-powered promotions. Given the unique ability to reach Gen Z audiences \u2014 something traditional city promotion campaigns often struggle with \u2014 the expansion of participating municipalities will be worth following closely.<\/p>\n<p>Source: <a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000239.000097346.html\" target=\"_blank\" rel=\"noopener\">PR TIMES<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. uyet Inc. publishes third performance report for its VTuber x regional revitalization Machi Superchat Project, covering data from 8 municipal partnerships since 2023.<br \/>\n   \u682a\u5f0f\u4f1a\u793euyet\u304cVTuber\u00d7\u5730\u57df\u5275\u751f\u300c\u307e\u3061\u30b9\u30d1\u30c1\u30e3\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u300d\u306e\u5b9f\u7e3e\u30ec\u30dd\u30fc\u30c8\u7b2c\u4e09\u5f3e\u3092\u516c\u958b\u30022023\u5e74\u4ee5\u964d\u306e8\u81ea\u6cbb\u4f53\u3068\u306e\u9023\u643a\u30c7\u30fc\u30bf\u3092\u53ce\u9332\u3002<\/p>\n<p>2. Machi Superchat Project reveals data-driven results from 8 municipalities using VTubers for city promotion, with free report available for local government officials.<br \/>\n   \u307e\u3061\u30b9\u30d1\u30c1\u30e3\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u304c8\u81ea\u6cbb\u4f53\u3067\u306eVTuber\u30b7\u30c6\u30a3\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u5b9f\u7e3e\u3092\u30c7\u30fc\u30bf\u3067\u516c\u958b\u3002\u81ea\u6cbb\u4f53\u62c5\u5f53\u8005\u5411\u3051\u306b\u30ec\u30dd\u30fc\u30c8\u3092\u7121\u6599\u914d\u5e03\u4e2d\u3002<\/p>\n<p>3. Third report from VTuber regional revitalization project shows how 8 Japanese municipalities boosted engagement through creator-driven content and hometown tax campaigns.<br \/>\n   VTuber\u5730\u57df\u5275\u751f\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u7b2c\u4e09\u5f3e\u30ec\u30dd\u30fc\u30c8\u304c\u30018\u81ea\u6cbb\u4f53\u304c\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u4e3b\u5c0e\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u3075\u308b\u3055\u3068\u7d0d\u7a0e\u3067\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5411\u4e0a\u3055\u305b\u305f\u5b9f\u7e3e\u3092\u7d39\u4ecb\u3002<\/p>\n","protected":false},"author":2,"featured_media":7622,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"audition_thumb_url":"","audition_description":"","audition_editor_chief_comment":"","audition_organizer":"","audition_period":"","audition_deadline":"","audition_status":"","audition_recruitment_count":"","audition_selection_flow":"","audition_company_overview":"","audition_official_site":"","audition_sns_x":"","audition_sns_youtube":"","audition_apply_url":"","audition_official_url":"","audition_is_pr":"","audition_source":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-7626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Machi Superchat Project Releases Third Performance Report on VTuber x Regional Revitalization Across 8 Municipalities | Streamer Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alive-project.com\/en\/streamer-magazine\/article\/18872\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Machi Superchat Project Releases Third Performance Report on VTuber x Regional Revitalization Across 8 Municipalities | Streamer Magazine\" \/>\n<meta property=\"og:description\" content=\"1. uyet Inc. publishes third performance report for its VTuber x regional revitalization Machi Superchat Project, covering data from 8 municipal partnerships since 2023.  \u682a\u5f0f\u4f1a\u793euyet\u304cVTuber\u00d7\u5730\u57df\u5275\u751f\u300c\u307e\u3061\u30b9\u30d1\u30c1\u30e3\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u300d\u306e\u5b9f\u7e3e\u30ec\u30dd\u30fc\u30c8\u7b2c\u4e09\u5f3e\u3092\u516c\u958b\u30022023\u5e74\u4ee5\u964d\u306e8\u81ea\u6cbb\u4f53\u3068\u306e\u9023\u643a\u30c7\u30fc\u30bf\u3092\u53ce\u9332\u3002 2. Machi Superchat Project reveals data-driven results from 8 municipalities using VTubers for city promotion, with free report available for local government officials.  \u307e\u3061\u30b9\u30d1\u30c1\u30e3\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u304c8\u81ea\u6cbb\u4f53\u3067\u306eVTuber\u30b7\u30c6\u30a3\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u5b9f\u7e3e\u3092\u30c7\u30fc\u30bf\u3067\u516c\u958b\u3002\u81ea\u6cbb\u4f53\u62c5\u5f53\u8005\u5411\u3051\u306b\u30ec\u30dd\u30fc\u30c8\u3092\u7121\u6599\u914d\u5e03\u4e2d\u3002 3. Third report from VTuber regional revitalization project shows how 8 Japanese municipalities boosted engagement through creator-driven content and hometown tax campaigns.  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