{"id":7704,"date":"2026-08-26T15:51:52","date_gmt":"2026-08-26T06:51:52","guid":{"rendered":"https:\/\/alive-project.com\/en\/streamer-magazine\/?p=7704"},"modified":"2026-08-26T15:51:53","modified_gmt":"2026-08-26T06:51:53","slug":"19077","status":"publish","type":"post","link":"https:\/\/alive-project.com\/en\/streamer-magazine\/article\/19077\/","title":{"rendered":"LIVER Matsuri 2026 Draws Cross-Agency Talent to Shinjuku for Two-Day Streamer Festival"},"content":{"rendered":"<p>321, Inc. held &#8220;LIVER Matsuri 2026,&#8221; a two-day participatory festival for live streamers, on August 22\u201323 at Shinjuku Sumitomo Building&#8217;s Triangle Square in Tokyo. This year&#8217;s event expanded beyond 321-affiliated streamers to include participants from other agencies, drawing major attention as a cross-industry joint event.<\/p>\n<div class=\"wp-block-group has-background\" style=\"background-color:#fffde6;border-radius:1rem;padding:1.5rem 1.75rem;margin-block:1.5rem;\">\n<p style=\"font-weight:700;font-size:16px;color:#00649A;margin:0 0 0.85rem;\">Key Points<\/p>\n<ul style=\"margin:0;padding-left:1.2rem;line-height:1.9;\">\n<li><strong>Scale:<\/strong> Two days at Shinjuku Sumitomo Building Triangle Square, hosted by <a href=\"https:\/\/x.com\/yukos_kawaii\">Yukos<\/a> and <a href=\"https:\/\/x.com\/shimon_okura\">Okura Shimon<\/a><\/li>\n<li><strong>Cross-agency:<\/strong> Streamers from agencies beyond 321 joined for the first-ever joint event<\/li>\n<li><strong>Diverse stages:<\/strong> Vocal championship, TikTok LIVE battle, fashion runway, and more<\/li>\n<li><strong>Special guests:<\/strong> <a href=\"https:\/\/x.com\/AkiraSunset\">Akira Sunset<\/a>, SHIROSE (WHITE JAM), <a href=\"https:\/\/x.com\/nishinoakihiro\">Nishino Akihiro<\/a>, and <a href=\"https:\/\/x.com\/UF_maeda\">Maeda Yuji<\/a><\/li>\n<\/ul>\n<\/div>\n<h3 class=\"wp-block-heading\">DAY 1: Variety, Idol Performances, and Music<\/h3>\n<p>Day one kicked off with an opening by hosts Okura Shimon and Yukos. Musical performances by Napo, Masamin, and Shohe warmed up the venue, followed by intense competitions among streamers who had earned their spots through preliminary online events, including the <a href=\"https:\/\/www.pococha.com\/\">Pococha<\/a> battle finals and TikTok LIVE battle semifinals. Interactive segments called &#8220;321 Challenge&#8221;\u2014featuring improvisational singing and gesture games\u2014drew out a side of the streamers rarely seen on their regular broadcasts, sending the audience into a frenzy.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/liver-matsuri-2026-photo-2-1.jpg\" alt=\"LIVER Matsuri 2026 stage performance\" class=\"wp-image-19070\" \/><\/figure>\n<p>The latter half of Day 1 featured a performance stage by <a href=\"https:\/\/321.inc\/\">321<\/a>&#8216;s idol project, with groups Glitter System and PALE TULLE taking the stage. The day closed with a grand finale that brought all performing streamers together onstage.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/liver-matsuri-2026-photo-3-1.jpg\" alt=\"321 IDOL PROJECT performance at LIVER Matsuri 2026\" class=\"wp-image-19071\" \/><\/figure>\n<h3 class=\"wp-block-heading\">DAY 2: Industry Talk Show and Vocal Championship<\/h3>\n<p>Day two opened with a special talk show featuring Yukos, Nishino Akihiro, and Maeda Yuji discussing the current state and future of live streaming and the creator economy. The headline event\u2014the Vocal Championship\u2014saw 12 acts compete, judged by Akira Sunset and SHIROSE alongside a live audience vote. The title went to &#8220;Kaishain no Jun,&#8221; a streamer who balances a full-time office job with an active streaming career.<\/p>\n<p>A fashion stage brought 15 streamers to the runway, while the Pococha battle final and TikTok LIVE battle final also took place, with the results of roughly a month of online streaming events all decided on the physical stage. The festival concluded with all performers uniting for a group cheer song, bringing the curtain down on the two-day celebration.<\/p>\n<h3 class=\"wp-block-heading\">Full Archive Available on YouTube<\/h3>\n<p>The full stage performances from both days have been archived on YouTube. Both <a href=\"https:\/\/www.youtube.com\/watch?v=Opjgioy5cfU\">DAY 1<\/a> and <a href=\"https:\/\/www.youtube.com\/watch?v=dqbb776fudQ\">DAY 2<\/a> are available for viewing, allowing fans who couldn&#8217;t attend in person to watch the entire event.<\/p>\n<h3 class=\"wp-block-heading\">What&#8217;s Next<\/h3>\n<p>This year&#8217;s LIVER Matsuri marked the first time the event welcomed streamers from agencies outside 321, making it a pioneering cross-agency event in the industry. The <a href=\"https:\/\/liver-matsuri-2026.321.inc\/\">official LIVER Matsuri website<\/a> is expected to share information about future events, and the festival&#8217;s evolution into a platform that uplifts the entire streaming industry is generating significant anticipation.<\/p>\n<h3 class=\"wp-block-heading\">Commentary and Outlook<\/h3>\n<p>A joint event that crosses agency boundaries is a groundbreaking step for live streaming festivals. By bringing together top streamers across platforms like Pococha and TikTok LIVE, it created a valuable opportunity for audiences to discover new favorites. With its diverse program spanning vocal competitions, idol stages, fashion runways, and industry talk shows, LIVER Matsuri 2026 powerfully demonstrated the potential of live streaming culture as a real-world event format.<\/p>\n<p>Source: <a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000049.000074564.html\">PR TIMES<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. LIVER Matsuri 2026 made history as the first cross-agency streamer festival, bringing together talent from multiple agencies for two days of performances, battles, and talk shows in Shinjuku.<br \/>\n\uff08LIVER\u796d\u308a2026\u304c\u696d\u754c\u521d\u306e\u5408\u540c\u30d5\u30a7\u30b9\u3068\u3057\u3066\u958b\u50ac\u3002\u8907\u6570\u4e8b\u52d9\u6240\u306e\u30e9\u30a4\u30d0\u30fc\u304c\u65b0\u5bbf\u306b\u96c6\u7d50\u3057\u30012\u65e5\u9593\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30fb\u30d0\u30c8\u30eb\u30fb\u30c8\u30fc\u30af\u30b7\u30e7\u30fc\u3092\u5b9f\u65bd\u3002\uff09<\/p>\n<p>2. Two-day streamer festival LIVER Matsuri 2026 in Shinjuku featured a vocal championship, TikTok LIVE battles, and industry talks with Nishino Akihiro and Maeda Yuji.<br \/>\n\uff08\u65b0\u5bbf\u3067\u958b\u50ac\u3055\u308c\u305f2\u65e5\u9593\u306e\u30e9\u30a4\u30d0\u30fc\u30d5\u30a7\u30b9\u300cLIVER\u796d\u308a2026\u300d\u3002\u30dc\u30fc\u30ab\u30eb\u738b\u8005\u6c7a\u5b9a\u6226\u3084TikTok LIVE\u30d0\u30c8\u30eb\u3001\u897f\u91ce\u4eae\u5ee3\u30fb\u524d\u7530\u88d5\u4e8c\u306e\u30c8\u30fc\u30af\u3082\u3002\uff09<\/p>\n<p>3. 321&#8217;s LIVER Matsuri 2026 evolved into a cross-industry festival at Shinjuku&#8217;s Triangle Square, with streamers from rival agencies joining for the first time.<br \/>\n\uff08321\u306eLIVER\u796d\u308a2026\u304c\u65b0\u5bbf\u4e09\u89d2\u5e83\u5834\u3067\u696d\u754c\u6a2a\u65ad\u578b\u30d5\u30a7\u30b9\u306b\u9032\u5316\u3002\u521d\u3081\u3066\u4ed6\u4e8b\u52d9\u6240\u306e\u30e9\u30a4\u30d0\u30fc\u3082\u53c2\u52a0\u3002\uff09<\/p>\n","protected":false},"author":2,"featured_media":7699,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"audition_thumb_url":"","audition_description":"","audition_editor_chief_comment":"","audition_organizer":"","audition_period":"","audition_deadline":"","audition_status":"","audition_recruitment_count":"","audition_selection_flow":"","audition_company_overview":"","audition_official_site":"","audition_sns_x":"","audition_sns_youtube":"","audition_apply_url":"","audition_official_url":"","audition_is_pr":"","audition_source":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-7704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LIVER Matsuri 2026 Draws Cross-Agency Talent to Shinjuku for Two-Day Streamer Festival | Streamer Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alive-project.com\/en\/streamer-magazine\/article\/19077\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LIVER Matsuri 2026 Draws Cross-Agency Talent to Shinjuku for Two-Day Streamer Festival | Streamer Magazine\" \/>\n<meta property=\"og:description\" content=\"1. LIVER Matsuri 2026 made history as the first cross-agency streamer festival, bringing together talent from multiple agencies for two days of performances, battles, and talk shows in Shinjuku. \uff08LIVER\u796d\u308a2026\u304c\u696d\u754c\u521d\u306e\u5408\u540c\u30d5\u30a7\u30b9\u3068\u3057\u3066\u958b\u50ac\u3002\u8907\u6570\u4e8b\u52d9\u6240\u306e\u30e9\u30a4\u30d0\u30fc\u304c\u65b0\u5bbf\u306b\u96c6\u7d50\u3057\u30012\u65e5\u9593\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30fb\u30d0\u30c8\u30eb\u30fb\u30c8\u30fc\u30af\u30b7\u30e7\u30fc\u3092\u5b9f\u65bd\u3002\uff09 2. Two-day streamer festival LIVER Matsuri 2026 in Shinjuku featured a vocal championship, TikTok LIVE battles, and industry talks with Nishino Akihiro and Maeda Yuji. \uff08\u65b0\u5bbf\u3067\u958b\u50ac\u3055\u308c\u305f2\u65e5\u9593\u306e\u30e9\u30a4\u30d0\u30fc\u30d5\u30a7\u30b9\u300cLIVER\u796d\u308a2026\u300d\u3002\u30dc\u30fc\u30ab\u30eb\u738b\u8005\u6c7a\u5b9a\u6226\u3084TikTok LIVE\u30d0\u30c8\u30eb\u3001\u897f\u91ce\u4eae\u5ee3\u30fb\u524d\u7530\u88d5\u4e8c\u306e\u30c8\u30fc\u30af\u3082\u3002\uff09 3. 321&#039;s LIVER Matsuri 2026 evolved into a cross-industry festival at Shinjuku&#039;s Triangle Square, with streamers from rival agencies joining for the first time. \uff08321\u306eLIVER\u796d\u308a2026\u304c\u65b0\u5bbf\u4e09\u89d2\u5e83\u5834\u3067\u696d\u754c\u6a2a\u65ad\u578b\u30d5\u30a7\u30b9\u306b\u9032\u5316\u3002\u521d\u3081\u3066\u4ed6\u4e8b\u52d9\u6240\u306e\u30e9\u30a4\u30d0\u30fc\u3082\u53c2\u52a0\u3002\uff09\" \/>\n<meta property=\"og:url\" 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LIVER Matsuri 2026 made history as the first cross-agency streamer festival, bringing together talent from multiple agencies for two days of performances, battles, and talk shows in Shinjuku. \uff08LIVER\u796d\u308a2026\u304c\u696d\u754c\u521d\u306e\u5408\u540c\u30d5\u30a7\u30b9\u3068\u3057\u3066\u958b\u50ac\u3002\u8907\u6570\u4e8b\u52d9\u6240\u306e\u30e9\u30a4\u30d0\u30fc\u304c\u65b0\u5bbf\u306b\u96c6\u7d50\u3057\u30012\u65e5\u9593\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30fb\u30d0\u30c8\u30eb\u30fb\u30c8\u30fc\u30af\u30b7\u30e7\u30fc\u3092\u5b9f\u65bd\u3002\uff09 2. 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