{"id":7784,"date":"2026-08-31T16:14:45","date_gmt":"2026-08-31T07:14:45","guid":{"rendered":"https:\/\/alive-project.com\/en\/streamer-magazine\/?p=7784"},"modified":"2026-08-31T16:14:46","modified_gmt":"2026-08-31T07:14:46","slug":"19156","status":"publish","type":"post","link":"https:\/\/alive-project.com\/en\/streamer-magazine\/article\/19156\/","title":{"rendered":"La+ Darkness Appointed Red Bull Virtual Ambassador, Collab Pouch Giveaway at Don Quijote Stores Nationwide From September 1"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.redbull.com\/jp-ja\/\">Red Bull Japan<\/a> has announced the appointment of La+ Darkness, a VTuber affiliated with <a href=\"https:\/\/hololive.hololivepro.com\/\">hololive<\/a>, as a &#8220;Red Bull Virtual Ambassador.&#8221; A collaboration campaign will be held at Don Quijote stores and other locations nationwide from September 1 (Tue) to September 30 (Wed), 2026.<\/p>\n\n\n\n<div class=\"wp-block-group has-background\" style=\"background-color:#fffde6;border-radius:1rem;padding:1.5rem 1.75rem;margin-block:1.5rem;\">\n<p style=\"font-weight:700;font-size:16px;color:#00649A;margin:0 0 0.85rem;\">Key Points<\/p>\n<ul style=\"margin:0;padding-left:1.2rem;line-height:1.9;\">\n<li><strong>Ambassador Appointment:<\/strong> La+ Darkness appointed as Red Bull Virtual Ambassador<\/li>\n<li><strong>Campaign Period:<\/strong> September 1 to September 30, at Don Quijote, Apita, Piago, and other stores nationwide<\/li>\n<li><strong>First-Come Bonus:<\/strong> Purchase a 6-can pack to receive an original collab pouch (2 designs available)<\/li>\n<li><strong>Lottery Bonus:<\/strong> Purchase 12 or more cans via the majica app for a chance to win an original jacket (40 winners)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">La+ Darkness Becomes Virtual Ambassador<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As part of a new initiative in the gaming and culture space, Red Bull Japan has appointed La+ Darkness, leader of Secret Society holoX, as their Virtual Ambassador. Further projects centered around the gaming and culture sphere are planned going forward.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized size-large\"><img decoding=\"async\" src=\"https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/laplus-redbull-campaign-visual.jpg\" alt=\"\" class=\"wp-image-19152\" style=\"aspect-ratio:1.7777777777777777;width:1200px;height:auto\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Campaign Details<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The &#8220;Red Bull x La+ Darkness&#8221; collaboration campaign will run from September 1 to September 30, 2026. Participating stores include Don Quijote, Apita, Piago, U Store, and Robin Hood locations nationwide. Customers who purchase a Red Bull 6-can pack at participating stores will receive an original collab pouch (2 designs available) on a first-come, first-served basis.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized size-large\"><img decoding=\"async\" src=\"https:\/\/streamer-magazine-en.lolipop.io\/wp-content\/uploads\/2026\/08\/laplus-redbull-campaign-visual-2.jpg\" alt=\"\" class=\"wp-image-19153\" style=\"aspect-ratio:1.7777777777777777;width:1200px;height:auto\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">majica App Exclusive Lottery<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, customers who purchase 12 or more Red Bull cans through the <a href=\"https:\/\/www.majica-net.com\/campaign\/redbull15\/\">majica app<\/a> will be entered into a lottery where 40 winners will receive an original jacket. Both the first-come bonus and lottery prizes are available in limited quantities, so checking early is recommended.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Future Developments<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Red Bull Japan plans to expand further into the gaming and culture space through its partnership with La+ Darkness. Her activities as Virtual Ambassador will extend beyond this campaign, with more collaborations expected in the future.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Thoughts and Outlook<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Red Bull appointing a VTuber as a Virtual Ambassador is a natural progression given the brand&#8217;s affinity with esports and gaming streaming culture. La+ Darkness is a highly popular talent known for her gaming streams, and among <a href=\"https:\/\/alive-project.com\/en\/streamer-magazine\/article\/18908\/\">hololive<\/a> members, she is a fitting match for Red Bull&#8217;s brand image. Launching the campaign at Don Quijote stores\u2014a familiar retail presence across Japan\u2014is a strategy that can reach audiences beyond the VTuber fanbase, potentially establishing a new model for brand collaborations in the VTuber market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Source: <a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000297.000049143.html\">PR TIMES<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. La+ Darkness named Red Bull Virtual Ambassador. Collab pouch giveaway with 6-can pack purchase at Don Quijote stores nationwide, Sep 1\u201330.<br \/>\n\u3000\u30e9\u30d7\u30e9\u30b9\u30fb\u30c0\u30fc\u30af\u30cd\u30b9\u304c\u30ec\u30c3\u30c9\u30d6\u30eb\u30fb\u30d0\u30fc\u30c1\u30e3\u30eb\u30fb\u30a2\u30f3\u30d0\u30b5\u30c0\u30fc\u306b\u5c31\u4efb\u30029\u67081\u65e5\uff5e30\u65e5\u3001\u5168\u56fd\u306e\u30c9\u30f3\u30fb\u30ad\u30db\u30fc\u30c6\u30676\u7f36\u30d1\u30c3\u30af\u8cfc\u5165\u3067\u30b3\u30e9\u30dc\u30dd\u30fc\u30c1\u30d7\u30ec\u30bc\u30f3\u30c8\u3002<\/p>\n<p>2. hololive&#8217;s La+ Darkness becomes Red Bull&#8217;s first Virtual Ambassador. Limited collab pouches and lottery jacket prizes at Don Quijote, Sep 2026.<br \/>\n\u3000\u30db\u30ed\u30e9\u30a4\u30d6\u306e\u30e9\u30d7\u30e9\u30b9\u30fb\u30c0\u30fc\u30af\u30cd\u30b9\u304c\u30ec\u30c3\u30c9\u30d6\u30eb\u521d\u306e\u30d0\u30fc\u30c1\u30e3\u30eb\u30fb\u30a2\u30f3\u30d0\u30b5\u30c0\u30fc\u306b\u30022026\u5e749\u6708\u3001\u30c9\u30f3\u30fb\u30ad\u30db\u30fc\u30c6\u3067\u9650\u5b9a\u30b3\u30e9\u30dc\u30dd\u30fc\u30c1\u3068\u62bd\u9078\u30b8\u30e3\u30b1\u30c3\u30c8\u3092\u30d7\u30ec\u30bc\u30f3\u30c8\u3002<\/p>\n<p>3. Red Bull Japan appoints La+ Darkness as Virtual Ambassador. Get exclusive collab pouches at Don Quijote and enter to win a jacket via majica app.<br \/>\n\u3000\u30ec\u30c3\u30c9\u30d6\u30eb\u30fb\u30b8\u30e3\u30d1\u30f3\u304c\u30e9\u30d7\u30e9\u30b9\u30fb\u30c0\u30fc\u30af\u30cd\u30b9\u3092\u30d0\u30fc\u30c1\u30e3\u30eb\u30fb\u30a2\u30f3\u30d0\u30b5\u30c0\u30fc\u306b\u4efb\u547d\u3002\u30c9\u30f3\u30fb\u30ad\u30db\u30fc\u30c6\u3067\u9650\u5b9a\u30b3\u30e9\u30dc\u30dd\u30fc\u30c1\u3001majica\u30a2\u30d7\u30ea\u3067\u30b8\u30e3\u30b1\u30c3\u30c8\u304c\u5f53\u305f\u308b\u3002<\/p>\n","protected":false},"author":2,"featured_media":7769,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"audition_thumb_url":"","audition_description":"","audition_editor_chief_comment":"","audition_organizer":"","audition_period":"","audition_deadline":"","audition_status":"","audition_recruitment_count":"","audition_selection_flow":"","audition_company_overview":"","audition_official_site":"","audition_sns_x":"","audition_sns_youtube":"","audition_apply_url":"","audition_official_url":"","audition_is_pr":"","audition_source":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-7784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La+ Darkness Appointed Red Bull Virtual Ambassador, Collab Pouch Giveaway at Don Quijote Stores Nationwide From September 1 | Streamer Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alive-project.com\/en\/streamer-magazine\/article\/19156\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La+ Darkness Appointed Red Bull Virtual Ambassador, Collab Pouch Giveaway at Don Quijote Stores Nationwide From September 1 | Streamer Magazine\" \/>\n<meta property=\"og:description\" content=\"1. La+ Darkness named Red Bull Virtual Ambassador. Collab pouch giveaway with 6-can pack purchase at Don Quijote stores nationwide, Sep 1\u201330. \u3000\u30e9\u30d7\u30e9\u30b9\u30fb\u30c0\u30fc\u30af\u30cd\u30b9\u304c\u30ec\u30c3\u30c9\u30d6\u30eb\u30fb\u30d0\u30fc\u30c1\u30e3\u30eb\u30fb\u30a2\u30f3\u30d0\u30b5\u30c0\u30fc\u306b\u5c31\u4efb\u30029\u67081\u65e5\uff5e30\u65e5\u3001\u5168\u56fd\u306e\u30c9\u30f3\u30fb\u30ad\u30db\u30fc\u30c6\u30676\u7f36\u30d1\u30c3\u30af\u8cfc\u5165\u3067\u30b3\u30e9\u30dc\u30dd\u30fc\u30c1\u30d7\u30ec\u30bc\u30f3\u30c8\u3002 2. hololive&#039;s La+ Darkness becomes Red Bull&#039;s first Virtual Ambassador. Limited collab pouches and lottery jacket prizes at Don Quijote, Sep 2026. \u3000\u30db\u30ed\u30e9\u30a4\u30d6\u306e\u30e9\u30d7\u30e9\u30b9\u30fb\u30c0\u30fc\u30af\u30cd\u30b9\u304c\u30ec\u30c3\u30c9\u30d6\u30eb\u521d\u306e\u30d0\u30fc\u30c1\u30e3\u30eb\u30fb\u30a2\u30f3\u30d0\u30b5\u30c0\u30fc\u306b\u30022026\u5e749\u6708\u3001\u30c9\u30f3\u30fb\u30ad\u30db\u30fc\u30c6\u3067\u9650\u5b9a\u30b3\u30e9\u30dc\u30dd\u30fc\u30c1\u3068\u62bd\u9078\u30b8\u30e3\u30b1\u30c3\u30c8\u3092\u30d7\u30ec\u30bc\u30f3\u30c8\u3002 3. Red Bull Japan appoints La+ Darkness as Virtual Ambassador. Get exclusive collab pouches at Don Quijote and enter to win a jacket via majica app. \u3000\u30ec\u30c3\u30c9\u30d6\u30eb\u30fb\u30b8\u30e3\u30d1\u30f3\u304c\u30e9\u30d7\u30e9\u30b9\u30fb\u30c0\u30fc\u30af\u30cd\u30b9\u3092\u30d0\u30fc\u30c1\u30e3\u30eb\u30fb\u30a2\u30f3\u30d0\u30b5\u30c0\u30fc\u306b\u4efb\u547d\u3002\u30c9\u30f3\u30fb\u30ad\u30db\u30fc\u30c6\u3067\u9650\u5b9a\u30b3\u30e9\u30dc\u30dd\u30fc\u30c1\u3001majica\u30a2\u30d7\u30ea\u3067\u30b8\u30e3\u30b1\u30c3\u30c8\u304c\u5f53\u305f\u308b\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alive-project.com\/en\/streamer-magazine\/article\/19156\/\" \/>\n<meta property=\"og:site_name\" content=\"Streamer Magazine\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-31T07:14:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-31T07:14:46+00:00\" \/>\n<meta property=\"og:image\" 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Collab pouch giveaway with 6-can pack purchase at Don Quijote stores nationwide, Sep 1\u201330. \u3000\u30e9\u30d7\u30e9\u30b9\u30fb\u30c0\u30fc\u30af\u30cd\u30b9\u304c\u30ec\u30c3\u30c9\u30d6\u30eb\u30fb\u30d0\u30fc\u30c1\u30e3\u30eb\u30fb\u30a2\u30f3\u30d0\u30b5\u30c0\u30fc\u306b\u5c31\u4efb\u30029\u67081\u65e5\uff5e30\u65e5\u3001\u5168\u56fd\u306e\u30c9\u30f3\u30fb\u30ad\u30db\u30fc\u30c6\u30676\u7f36\u30d1\u30c3\u30af\u8cfc\u5165\u3067\u30b3\u30e9\u30dc\u30dd\u30fc\u30c1\u30d7\u30ec\u30bc\u30f3\u30c8\u3002 2. hololive's La+ Darkness becomes Red Bull's first Virtual Ambassador. Limited collab pouches and lottery jacket prizes at Don Quijote, Sep 2026. \u3000\u30db\u30ed\u30e9\u30a4\u30d6\u306e\u30e9\u30d7\u30e9\u30b9\u30fb\u30c0\u30fc\u30af\u30cd\u30b9\u304c\u30ec\u30c3\u30c9\u30d6\u30eb\u521d\u306e\u30d0\u30fc\u30c1\u30e3\u30eb\u30fb\u30a2\u30f3\u30d0\u30b5\u30c0\u30fc\u306b\u30022026\u5e749\u6708\u3001\u30c9\u30f3\u30fb\u30ad\u30db\u30fc\u30c6\u3067\u9650\u5b9a\u30b3\u30e9\u30dc\u30dd\u30fc\u30c1\u3068\u62bd\u9078\u30b8\u30e3\u30b1\u30c3\u30c8\u3092\u30d7\u30ec\u30bc\u30f3\u30c8\u3002 3. Red Bull Japan appoints La+ Darkness as Virtual Ambassador. 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