Rainbow Commute: How ‘Niji-iro Consultation Room’ Brightens Tokyo’s Rush Hour

ANYCOLOR Inc. has launched a new program titled “Rainbow Counseling Room” for their VTuber group “Nijisanji,” which began airing on “TRAIN TV®” from Monday, June 23, 2025. This program will be shown for a limited time on in-train monitors of major railway lines in the Tokyo metropolitan area and the Yurikamome line.
Aiming to Cast Rainbows Over Everyday Life
“Nijisanji” is a virtual live performer group utilizing VR space. As part of its activities, “Rainbow Counseling Room” is a program that offers unique and relatable answers to viewers’ everyday concerns. The VTubers, usually active on platforms like YouTube, appear on the in-train monitors, recreating the feel of an actual live stream, bringing fresh entertainment to the audience. This initiative aims to make daily commuting and school runs more enjoyable.
The Appeal of Expert VTubers
The program features prominent VTubers from “Nijisanji.” For instance, Mito Tsukino appears on the Keiyo Line, Kaede Higuchi on the Chuo Line, and Towa Kenmochi on the Yokosuka Line, each providing vibrant answers tailored to their respective routes. This project targets 10 major JR lines in the metropolitan area and the Yurikamome, delivering new content daily. Additionally, missed episodes will be available on the “TRAIN TV®” official program site until Sunday, July 6.
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Thoughts and Outlook
Innovative projects like this one are drawing attention as they expand the possibilities beyond mere commuting, blending entertainment with daily travel. By integrating entertainment into commuting and school journeys, daily travel time becomes more fulfilling. Such seamless integration of future entertainment into everyday scenes is sure to enrich our lives. Further advancements are eagerly anticipated.
Source: PR TIMES
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