REALITY Inc.’s smartphone metaverse “REALITY” surpassed 20 million downloads worldwide in May 2025. “REALITY” is a smartphone-exclusive metaverse platform aimed at allowing free self-expression, and since its launch in August 2018, it has gained significant support, particularly among Generation Z.

The Appeal and New Features of “REALITY”

“REALITY” is an app built on the vision of “Living as the person you want to be.” It allows users to create original avatars on a single smartphone and enjoy live streaming and communication as their avatars. Additionally, one of its attractive features is the ability for users to monetize the gifts they receive during live streaming. To further support users’ ideals, various new features like “game streaming,” “feed feature,” and “avatar coloring feature” are being introduced in succession.

20 Million Downloads Celebration Campaign

In celebration of surpassing 20 million downloads, a special campaign will be held. As part of this, a “Free Furniture Gacha up to 100 times” will be offered, allowing users to draw a 10-gacha for free once a day from June 25 to July 31. Moreover, in the “Memory Album ~RE:MEET~,” users can reflect on activities from 2019 to 2024, reliving past memories and popular streaming titles. Details can be checked on the special page.

REALITY Inc.’s Challenge to the Future

Following the success of “REALITY,” REALITY Inc. aims for further growth and is recruiting diverse talent such as product managers, engineers, and designers. If you are interested in celebrating the next milestone together, please visit the recruitment page.

Thoughts and Prospects

Reaching 20 million downloads of “REALITY” is a testament to the expanded potential of smartphone metaverses and shows that many users have found a new avenue for self-expression. We hope to continue evolving as a platform that allows more users to freely express “who they want to be” through the expansion of new features and content.

Source: PR TIMES