The First Large-Scale VTuber Project in Japan

Sony Music Entertainment has announced a new virtual talent audition for their VTuber project “VEE.” This project is dedicated to the development and management of virtual talents (VTubers), aiming to discover new talents and support their journey through this audition. For more details, please visit the official website.

Eligibility and Conditions

The audition is open to individuals aged 16 and older, regardless of gender, appearance, nationality, or streaming experience. Applicants must reside in Japan and be able to engage in continuous activities for more than one year. For minors, parental consent is required. More details and application procedures can be found on the special audition site.

Audition Process and Support Content

The audition starts with a document review process, followed by multiple aptitude screenings and interviews, concluding with the debut of successful candidates. Those who pass the audition will receive comprehensive support from “VEE,” including assistance with streaming and video production, musical activities, character design, modeling, management, scheduling, as well as opportunities for projects and collaborations.

A New Frontier in Entertainment by Sony Music

Since May 2022, virtual talents who passed the audition have been debuting, and with the addition of talents from the sister project “VERSEⁿ” in April 2024, a total of 23 VTubers are now active. In an increasingly diversified entertainment world, “VEE” continues to maximize its potential. Official project information is also available on the official YouTube channel and official X.

Impressions and Outlook

The field of virtual talent is no longer just a trend but a solid part of the entertainment industry. Sony Music’s “VEE” audition marks a significant step in shaping the future of virtual talents. It’s exciting to see how this project, which allows individual talents to be fully utilized, will create a new cultural wave.

Source: PR TIMES