New Approach in the VTuber Market

Adways Inc.‘s consolidated subsidiary, AWU Inc., has launched a new matching platform, “MITSUARI“, connecting VTubers with companies. As demand for VTuber-driven promotions rises, this platform is expected to pave the way for the future of SNS marketing.

Meeting Market Needs with “MITSUARI”

Developed to address challenges between companies and VTubers, “MITSUARI” provides a system where VTubers can freely register and set up their profiles. This enables companies to gain detailed insights into VTubers’ areas of expertise and past activities, facilitating seamless matching with creators aligned with their objectives.

“MITSUARI” is designed as a platform that leverages the extensive expertise of the Adways Group, promoting mutually beneficial connections for both companies and creators. It also allows for direct connections without intermediaries, simplifying interactions and optimizing costs.

Unique Strengths and Future Prospects

The launch of this service is backed by the experience of VTuber agencies “Nana’s Ink” and “Varium,” operated by Adways. The production skills and casting know-how cultivated through these agencies are effectively utilized in the operation of “MITSUARI,” highlighting it as one of the few VTuber-specific platforms in the market.

The demand for marketing utilizing VTubers is expected to expand further. “MITSUARI” seeks to establish a new marketing style by providing a foundation for SNS marketing where companies and creators can gain a deep mutual understanding.

Reflections and Outlook

The emergence of “MITSUARI” is a groundbreaking effort to further enhance the collaboration between companies and VTubers, expanding the possibilities of SNS marketing. As VTuber culture continues to permeate, anticipation for the platform’s evolution grows. We hope this initiative enriches the relationship between companies and creators, resulting in mutual benefits.

Source: PR TIMES