The Charm of the Region to the World—Background of the Business Partnership

Universe Production, as a specialized BtoB VTuber production company, collaborates with businesses nationwide, focusing on promoting local attractions through virtual influencers. They have successfully worked on projects like the Shizuoka Newspaper official VTuber “Kinohana Sakuya” and the OHK Okayama Broadcasting official VTuber “Apare Hokaru.” These achievements have led to the partnership with Iwate Menkoi TV.

Apply Through the Official Website

Auditions for the Iwate Menkoi TV official VTuber are currently underway. Applications can be submitted on this page. Applicants who pass the document screening will undergo two interviews, after which final candidates are selected. The chosen VTuber will engage in promoting local attractions and pursuing various business opportunities.

Revitalizing the Region Through VTubers

Universe Production explores new media mix possibilities and actively seeks collaborations with local governments and advertisers through VTubers. This enhances the reach of local media audiences and expands advertising options. The success in electoral awareness campaigns and crowdfunding initiatives showcase how VTubers could become a key to regional revitalization.

Thoughts and Outlook

The partnership between Iwate Menkoi TV and Universe Production presents a new media form. VTubers who promote local attractions globally aim to contribute beyond entertainment, targeting local economies and the tourism industry. If this business partnership succeeds, collaborations between other local media and VTuber productions may also increase, promoting regional revitalization across Japan. Future developments will be closely watched.

Source: PR TIMES