Collaboration between Gunma Prefecture and Yamada Denki

Yamada Holdings Group’s Yamada Denki Co., Ltd. (Headquarters: Takasaki City, Gunma Prefecture, President: Zaitake Sano) has announced a joint exhibition at the “Tokyo Game Show 2025” in collaboration with Gunma Prefecture. The event will take place from September 25 (Thursday) to 28 (Sunday), 2025, at Makuhari Messe. This joint exhibition will serve as a fantastic opportunity to extensively promote Gunma Prefecture’s initiatives for regional revitalization through eSports, alongside the allure of the game platform “Yamada Game” provided by Yamada Denki.

Promotion of eSports and New Initiatives

Gunma Prefecture is proactive in regional revitalization through eSports and is planning events this year such as the “U19 eSports Championship” and the “All Japan eSports Commentators Championship.” These events provide a valuable opportunity for local youth to connect across schools and strengthen community ties.

On the other hand, Yamada Game is celebrating its 13th year since the start of service and is beloved by many users. Through Yamada Denki’s membership app, it offers games that accumulate points and free social games, assisting with everyday gaming experiences.

Booth Introduction and Visitor Benefits

At the “Tokyo Game Show 2025,” Gunma Prefecture and Yamada Game will jointly exhibit a booth. The booth will introduce an overview of the “U19 eSports Championship” and the “All Japan eSports Commentators Championship,” along with past competition footage and information on how to participate. Additionally, there will be benefits distributed to attendees on the day (while supplies last). This initiative aims to further promote eSports and provide new gaming experiences.

Tokyo Game Show 2025: A Gathering of Players and Creators

The Tokyo Game Show is an annual venue that attracts games, creators, and players from all over the world. A hallmark of the event is that participants gather beyond age and nationality to share a variety of gaming experiences.

Reflections and Future Outlook

This joint exhibition highlights the significant importance of regional collaboration with businesses to explore new possibilities in eSports. The potential of gaming extends beyond mere entertainment into community building, education, and international exchange. Expectations are high regarding the impact of the initiatives from Gunma Prefecture and Yamada Denki at the Tokyo Game Show 2025 on the future of regional revitalization and the promotion of eSports.

Source: PR TIMES